Apple Watch Shipments Surge 54%
Watch shipments beat expectations, topping 18 million in 2017, up by
more than 54% on 2016. The Series 3 was the key growth driver, as total
shipments of the latest version of Apple’s Watch were just under 9
million, making up nearly half of all shipments in 2017. Apple’s Q4
performance was impressive in itself, as shipments grew by more than 32%
over Q4 2016 to 8 million, the highest ever number of shipments in a
single quarter, not just for Apple, but for any wearable vendor.
“Apple has won the wearables game,” said Jason Low, Senior Analyst at Canalys. “Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.