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Salesforce, Google Form New Partnership

November 7, 2017

Salesforce and Google have begun a new strategic partnership to enable smarter, more collaborative experiences for customers.

As part of the agreement, Salesforce has named Google Cloud as a preferred public cloud provider to support the company's rapidly growing global customer base. Salesforce plans to use Google Cloud Platform for its core services as part of the company's international infrastructure expansion.

In addition, the companies will offer new integrations that connect Salesforce with G Suite, Google's transformative productivity and team collaboration services, enabling customers to surface powerful customer intelligence seamlessly between Salesforce Lightning and Quip and Gmail, Hangouts Meet, Google Calendar, Drive, Docs and Sheets. To enable Salesforce's more than 150,000 customers to quickly and easily realize the productivity gains made possible by bringing together these solutions, eligible Salesforce customers that are new to Google's growing productivity and collaboration services will be able to use G Suite at no charge for up to one year (restrictions apply, see here).

The companies will also deeply integrate Salesforce with Google Analytics, seamlessly connecting sales, marketing and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, for the first time. Customers will be able to gain new consumer insights so they can deliver the most relevant experience at the right momentówhether that's talking to a sales person, opening an email, visiting a website, clicking an ad, or searching on Google.

In addition, as part of the agreement, Google will continue to use Salesforce as its preferred CRM provider to engage with its cloud customers in new and meaningful ways, while Salesforce will continue to use G Suite as its preferred email and productivity provider.

"Our partnership with Google represents the best of both worlds for our customers," said Marc Benioff, Chairman and CEO, Salesforce. "There has never been an easier way for companies to run their entire business in the cloudófrom productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive."

"This partnership is natural; Salesforce CRM and G Suite together will let teams work more productively. Our up-to-a-year at no cost offer makes it possible for eligible Salesforce customers to experience G Suite's transformative impact. We are also thrilled to have Salesforce announce that their core services will run on our Cloud, and that Salesforce's Sales and Marketing Clouds will be powering better insights with Google Analytics 360, which is also built on Google Cloud," said Diane Greene, CEO, Google Cloud. "This will all be a big win for our customers and partners."

"Google and Salesforce are coming together to tackle one of the biggest challenges facing our customersóconnecting the insights in their CRM with the rich data in their analytics," said Sridhar Ramaswamy, SVP of Ads and Commerce, Google. "For the first time ever, our customers will be able to seamlessly connect what's happening across sales, marketing and advertising, and take action across our ads platforms and Salesforce."

As part of the global strategic partnership, the companies will initially deliver the following new integrations:

  • Connect Salesforce with G Suite: Customers will be able to surface powerful customer intelligence seamlessly between G Suite, which is already being used by more than 3.5 million businesses globally, and Salesforce Lightning and Quip, which are redefining CRM for the Fortune 500.
    • Salesforce Lightning for Gmail: Salesforce Lightning and Gmail will deeply integrate, enabling users to surface relevant Salesforce CRM data in Gmail as well as customer interactions from Gmail directly within Salesforce. High priority emails will be identified and next actions will be suggested based on content within emails, allowing users to service and sell to customers faster than ever before.
    • Salesforce Lightning for Google Sheets: Salesforce Lightning integrations with Google Sheets will allow users to embed Sheets within Salesforce. In addition, with a single click, users will be able to easily push data from Salesforce Records or Reports to a new Google Sheet. This data will be updated bi-directionally automatically, ensuring everyone has access to the most recent information.
    • Quip Live Apps for Google Drive and Google Calendar: With the new Quip Live Apps for Google Drive and Google Calendar, teams will be able to embed any list of Drive files, including Google Docs, Slides and Sheets, or their Google Calendar inside Quip, enabling users to access information in a more collaborative, open cloud environment. This new combination of Quip and G Suite will create a modern alternative to legacy intranet content services.
    • Salesforce for Hangouts Meet: Users will be able to surface relevant customer and account details, service case history and more from Salesforce CRM directly within the Hangouts Meet interface so reps have the insights needed to drive a deal forward or solve a customer service request.
  • Connect the world's #1 sales and marketing solutions from Salesforce with the Google Analytics 360 Suite. The combined power of Google Analytics 360, Salesforce Sales Cloud and Marketing Cloud will deliver the insights marketers need to drive smarter engagementófrom awareness all the way through to conversion and retention.
    • Salesforce Marketing Cloud and Google Analytics 360: For the first time, a marketer can create customized audiences in Analytics 360 and easily push them to Marketing Cloud for activation in direct marketing channels such as email and mobile. In addition, Analytics 360 data will be available directly within Marketing Cloud, delivering marketers one holistic dashboard of consumer engagement data.
    • Salesforce Sales Cloud and Google Analytics 360: By integrating Sales Cloud data into Analytics 360, marketers will gain new visibility into the sales cycle, enabling them to create richer audience segments and deliver smarter ad optimization. With this deep integration, advertisers can convert prospects into customers and find more new customers by leveraging Google's ad platforms.

Pricing and Availability

  • Several integrations between G Suite and Salesforce are already in market, including Salesforce Lightning for Gmail, and integrations with Calendar and Google Drive. Deeper integrations are expected to start rolling out in 2018.
  • The Quip Live Apps integration with Google Drive is expected to be generally available in the first half of 2018 with any Quip Enterprise License, for $25 per user, per month.
  • Qualified Salesforce customers receive G Suite for up to one year at no additional cost. This promotion from Google is available to Salesforce customersórestrictions apply, more details can be found here.
  • The integrations between Salesforce and Google Analytics 360 are expected to begin to arrive in the first half of 2018 and will be offered at no additional cost.

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