Amplitude Rolls Out New Products
rolled out a new set of features designed to
help product teams at large companies
innovate faster. Amplitude's advanced
analytics solutions enable them to
understand their customers' behavior better,
ship ideas faster, and grow long-term
•Taxonomy: To ensure data quality and integrity is always perfect, regardless of how many team members and disparate data sources it comes from, Taxonomy gives product managers and analysts the ability to stage and approve data, while proactively identifying errors and inconsistencies at the same time. With Taxonomy, teams can now fix and transform incorrectly tagged data in real time, giving businesses 100 percent confidence in the accuracy of product data. Taxonomy helps product teams at companies like PayPal maintain and manage product data transparently so the entire company - including executives - is armed with the insight they need to make business decisions.
•Insight: Leveraging machine learning techniques, Insight helps product teams react and learn faster by actively monitoring for patterns in user behavior and KPIs. Customers like Microsoft use Insight to receive real-time alerts when any significant changes in their product take place, ensuring they never miss hidden trends again.
•Accounts: To help customers accelerate growth, Accounts enables SaaS companies like Hubspot to quickly and easily understand how an entire customer organization is using their products. For instance, Accounts enables users to segment customers based on product/licenses purchase history, onboarding speed, and usage. Accounts also integrates with third-party sources like Salesforce and Zendesk to give product teams a unified view of accounts and usage trends.
•Scale: With a proprietary dynamic
sampling methodology, behavioral algorithms,
and whitelisting capabilities, Scale gives
customers like OkCupid a fast and accurate
view of user behavior across billions of
actions. For many companies, large scale
makes it impractical or too expensive to use
a best-in-breed product analytics platform.
Scale allows highly accurate and real time
behavioral analytics to run on data sets
that are a fraction of a customer's total