GM's Maven Launches in Toronto
February 14, 2018
is making car sharing easier for Torontonians by giving them a smart,
simple way to reserve a car when they need one. They can quickly and
easily sign up to use Maven City roundtrip car sharing for hanging out
with friends in Dundas West, brunching in Leslieville or escaping the
city in Prince Edward County or cottage country.
Car sharing reduces congestion and helps everyone get there faster. Each
shared car takes about 10 private cars off the road, and thanks to
Maven, car ownership in Toronto is no longer necessary.
On average, people who use roundtrip car sharing are more likely to
leverage transportation options, including bus, rail, walking, biking
and carpooling. Maven removes the barriers to sharing with a simple,
intuitive app. A broad vehicle portfolio is available on-demand and
located around the corner from where members live, work and play.
◾There are no signup or membership
fees, so members only pay when they’re in a car.
◾Rates start as low as $9 per hour
(CAD), including gas and insurance (minus a deductible).
◾Maven will offer 40 vehicles
initially, including Chevrolet Cruze, Malibu, Tahoe, Trax and Volt; GMC
Acadia and Yukon; and Cadillac ATS and XT5.
◾Maven carefully selected parking
locations convenient to where our members want to be, including Bloor
West Village, Liberty Village, King West, The Entertainment District,
City Place, Yonge/Eglinton, Leslieville, Ryerson University, The
Danforth, Financial District, Little Italy and Eaton Centre.
◾Maven cars are packed with
technology, including OnStar, Wi-Fi, Apple CarPlay and Android Auto, as
well as SiriusXM Radio.
has a unique spirit. Residents are constantly on the go and want more
sharing and mobility options,” said Julia Steyn, vice president, General
Motors Urban Mobility and Maven. “Maven offers cars Torontonians want to
drive to help them be there for the moments that matter.”
“Bringing Maven car sharing to Toronto not only reduces congestion, but
also represents the latest step in the development of General Motors’
mobility footprint in Canada,” said Steve Carlisle, president and
managing director, General Motors of Canada. “The launch of Maven
follows the recent opening of our Canadian Technical Centre-Markham
Campus, the largest automotive technology development centre of its kind
in Canada, and furthers our ability to bring new solutions to existing
problems and redefine the future of mobility in Toronto and beyond.”