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Starbucks Reserve Roastery in Shanghai Features AR

December 5, 2017

Three years ago, Starbucks opened the world’s first Reserve Roastery in Seattle. Now, the epitome of Starbucks coffee and retail innovation is open in China, the company’s fastest growing market. The Shanghai Roastery is an unprecedented feast for the senses across 30,000 square feet of coffee roasting and brewing, Italian baking and exquisite local craftsmanship.

Explore more about the Shanghai Roastery from the links below and on @StarbucksNews on Twitter, on our Instagram and tell us what you think on our Facebook page.

Starbucks Opens State-of-the-Art Premium Reserve Roastery in Shanghai

The 30,000-square-foot Starbucks Roastery, the first of its kind in Asia, introduces visitors to a fully immersive coffee wonderland.

Howard Schultz, executive chairman of Starbucks, shown at the new Starbucks Reserve Roastery in Shanghai. It opens to the public on Dec. 6. (Joshua Trujillo / Starbucks).

Through the looking glass: Starbucks’ first in-store augmented reality experience

Technology at the new Starbucks Reserve Roastery in Shanghai allows visitors to scan anywhere and explore everywhere.

Visitors can point their phones at various locations around the Shanghai Roastery to get an insider's digital look, including peeking inside the massive copper roasting cask, find out about various brewing methods and much more with state-of-the-art augmented reality (AR) technology.(Joshua Trujillo / Starbucks).

Starbucks’ longest coffee bar in the world, a two-story copper coffee roasting cask and a 3-D printed tea bar are among the things visitors will see.



Highly trained coffee roasters prepare the beans next to the two-story 40-ton copper cask at the Starbucks Reserve Roastery in Shanghai. The cask is covered with 1,000 hand-carved traditonal Chinese chops, or stamps, that tell the story of Starbucks. (Joshua Trujillo / Starbucks).

Our photographers take you behind the doors and into the largest, most beautiful Starbucks in the world as it opens this week.

More than 80 items are baked fresh onsite daily at the Princi bakery, the first in Asia, inside the Shanghai Roastery. Princi is the exclusive food pairing partner at Starbucks Roasteries.(Joshua Trujillo / Starbucks).

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