Starbucks Reserve Roastery in Shanghai
December 5, 2017
Three years ago, Starbucks opened the
world’s first Reserve Roastery in Seattle.
Now, the epitome of Starbucks coffee and
retail innovation is open in China, the
company’s fastest growing market. The
Shanghai Roastery is an unprecedented feast
for the senses across 30,000 square feet of
coffee roasting and brewing, Italian baking
and exquisite local craftsmanship.
Explore more about the Shanghai Roastery
from the links below and on @StarbucksNews
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Starbucks Opens State-of-the-Art Premium
Reserve Roastery in Shanghai
The 30,000-square-foot Starbucks Roastery,
the first of its kind in Asia, introduces
visitors to a fully immersive coffee
Howard Schultz, executive chairman of
Starbucks, shown at the new Starbucks
Reserve Roastery in Shanghai. It opens to
the public on Dec. 6. (Joshua Trujillo /
Through the looking glass: Starbucks’ first
in-store augmented reality experience
Technology at the new Starbucks Reserve
Roastery in Shanghai allows visitors to scan
anywhere and explore everywhere.
Visitors can point their phones at various
locations around the Shanghai Roastery to
get an insider's digital look, including
peeking inside the massive copper roasting
cask, find out about various brewing methods
and much more with state-of-the-art
augmented reality (AR) technology.(Joshua
Trujillo / Starbucks).
Starbucks’ longest coffee bar in the world,
a two-story copper coffee roasting cask and
a 3-D printed tea bar are among the things
visitors will see.
Highly trained coffee roasters prepare the
beans next to the two-story 40-ton copper
cask at the Starbucks Reserve Roastery in
Shanghai. The cask is covered with 1,000
hand-carved traditonal Chinese chops, or
stamps, that tell the story of Starbucks.
(Joshua Trujillo / Starbucks).
Our photographers take you behind the doors
and into the largest, most beautiful
Starbucks in the world as it opens this
More than 80 items are baked fresh onsite
daily at the Princi bakery, the first in
Asia, inside the Shanghai Roastery. Princi
is the exclusive food pairing partner at
Starbucks Roasteries.(Joshua Trujillo /