Samsung Electronics Touts ARTIK IoT
August 2, 2017
ARTIK Cloud Monetization for the Internet of Things (IoT) is a new
service to monetize the data shared by IoT devices and enable an IoT
data economy. For the first time, device manufacturers and service
providers can tap into an open ecosystem and create service plans that
generate revenue directly from the interactions of devices and services.
With this unique data monetization model, device manufacturers can take
advantage of Samsung ARTIK™ Cloud’s extensive interoperability features
to generate new revenue streams and implement new business models, such
as hardware as a service.
For device manufacturers, IoT shifts their operating model from selling
hardware to selling hardware products connected to digital applications.
Today, device manufacturers often have trouble recouping data costs
associated with free applications and supporting an ecosystem of
third-party devices, apps and services. Manufacturers have to either
absorb the data costs of operating devices in the field, or factor in
anticipated data costs to the retail price of devices.
Samsung ARTIK Cloud Monetization addresses this problem by providing a
complete brokering, metering and payments system. It gives device
manufacturers an easy way to make their devices interoperable with
third-party devices and applications, and monetize data useage. With the
Samsung ARTIK Cloud developer portal, device manufacturers have the
flexibility to define service plans that meet their business needs.
Samsung ARTIK™ Cloud brokers and meters user interactions against the
defined plan, and manages upgrades, payments and revenue share back to
the device OEM.
“Samsung is committed to growing the IoT data economy,” said James
Stansberry, senior vice president and global head of ARTIK at Samsung
Electronics. “Samsung ARTIK™ Cloud Monetization uniquely positions us to
help device manufacturers find new ways to make money from IoT and
enable more applications for their customers. This is part of our
long-term strategy to facilitate the development of secure IoT products
and services, promote wide-scale interoperability, and create a platform
and business model for an entire IoT ecosystem to thrive. Like the
mobile phone industry, IoT will be driven by open systems,
interoperability and support from innovative applications.”
“Samsung ARTIK is leading the way in helping device manufacturers easily
make their devices interoperable with third-party devices and
applications, as well as be able to monetize data use, and we are
excited to be part of the journey,” said Pete Horton, vice president of
market development at Legrand. “The new data broker model helps Legrand
focus on our core competency of building market leading devices, while
also allowing us to benefit from Samsung’s open ecosystem of third-party
apps and services. It’s the missing piece to the IoT puzzle.”
excited to partner with Samsung ARTIK on the new monetization model,”
said Stefan Grosjean, founder and CEO of Smappee, provider of smart
energy solutions. “Increasing the reach of devices while also providing
a path to monetization is key to the successful evolution of IoT.”
“The problem with IoT is that many hardware companies are selling
products without a clear view on sustainable business models. There’s a
lot of pressure now to monetize data,” said Dilip Sarangan, global
research director, IoT & digital transformation at Frost & Sullivan.
“Samsung ARTIK Cloud Monetization is out front in addressing a crucial
need in the market. It can help hardware developers monetize solutions
without necessarily putting in all the effort themselves. This is a huge
value proposition, especially on the consumer side, which has an
untapped potential, but also on the enterprise side.”