VR Fund Backs Virtualitics

August 7, 2017

Virtualitics has raised $4.4 million in a Series A funding round led by The Venture Reality Fund (The VR Fund).

Virtualitics will leverage the investment to expand its team and accelerate the deployment of new functionality within its platform, which combines VR/AR data visualization, artificial intelligence, natural language and machine learning to identify multidimensional relationships and actionable knowledge hidden in complex datasets. “The VR Fund is among the most active and experienced investors in this sector and its team understands the intrinsic value in evolving the way we explore, interact with and understand complex datasets,” said Michael Amori, Co-Founder and Chief Executive Officer at Virtualitics. “Our technology enables organizations of all sizes, across any sector, to more effectively identify meaningful patterns in data that can lead to better business outcomes, cost savings and significant competitive advantage.”

Virtualitics’ intuitive platform enables users to leverage the immersive properties of VR to examine up to 10 dimensions of data in a shared virtual office, which provides a collaborative environment for visual data exploration and analysis. The use of 3D environments is well-suited for human perception, intuition and pattern recognition, leading to insights that would be difficult to garner through traditional methods of analysis.

The company possesses a pedigree of more than a decade of advanced research at Caltech (California Institute of Technology) and NASA’s Jet Propulsion Laboratory (JPL) and a founding team of pioneers and luminaries in data analysis, data visualization, machine learning and mixed reality applications including:

• Professor George Djorgovski, the founding director of Caltech’s Center for Data-Driven Discovery. Djorgovski also serves as the Department Chair for Astronomy at Caltech and was one of the founders of the Virtual Observatory framework, which is now a global data grid of astronomy, as well as of the emerging field of Astroinformatics. He was also the Director of the Meta-Institute for Computational Astrophysics, the first professional scientific organization based in Virtual Worlds.

• Michael Amori, a Harvard MBA alumnus and former managing director at Deutsche Bank, where he oversaw a large trading group and established its data science and risk management systems. Amori was also a researcher in nanotechnology at Caltech, where he contributed to multiple papers and obtained a patent for his work.

• Dr. Ciro Donalek, a computational scientist at Caltech with more than 15 years of experience in machine learning. He’s authored numerous publications on artificial intelligence and has pioneered several uses of VR for immersive data visualization and machine learning.

• Dr. Scott Davidoff, manager of the Human Interfaces Group at NASA’s JPL, where he oversees design and development of the user interfaces that command all JPL spacecraft in addition to leading the team that created Virtual Mars.

“Virtualitics is harnessing the power of VR/AR and artificial intelligence to present and analyze big data in an unprecedented way,” said Marco DeMiroz, Co-founder and General Partner at The VR Fund. “The company’s platform is truly transformative and can be applied to any industry that relies heavily on data analytics, representing tremendous market opportunity on a global scale.”

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