Digital Commerce Platforms are the #1 project for enabling digital business models
By Steve Crawford, Gatner
March 27, 2017
Digital commerce is the #1 transformational project for enabling digital business models. So how and why are enterprises implementing digital commerce?
Digital Commerce Platform Growth Trends and Directions
Gartner surveyed 561 organizations to better understand the key drivers that are influencing why and how organizations are adopting, implementing and using digital commerce platforms. The respondents spanned major geographies, verticals and different organization sizes.
The results from this survey can be found within this report: User Survey Analysis: Digital Commerce Platform Growth Trends and Directions, 2017 (authored by Yanna Dharmasthira.)
Budgets will Increase — and Aggressively
Given that digital commerce is viewed as a cornerstone of digital business, digital commerce IT budgets are expected to increase aggressively. Eighty percent of respondents are planning to increase their digital commerce budgets, with an average year-over-year budget increase of 21%.