Commerce Cloud Einstein
May 18, 2017
Salesforce introduced a new Commerce
Cloud Einstein innovations that enable retailers to deliver
personalized, AI-powered experiences for shoppers that span web, mobile,
social, in-store and more. This further enables retailers to deliver the
unified shopping experience that consumers demand include new Order
Management features, Mobile Site Reference Architecture blueprints and
Google Android Pay integration.
Today, artificial intelligence (AI) is changing the way all consumers
shop. They now expect a personalized experience and instant
gratification with every interaction — from online product
recommendations to smarter interactions with in-store associates.
However, the technical complexity and resources required to deliver AI
is out of reach for most retailers. On top of that, the costly legacy
commerce systems that many brands use do not support the entire customer
journey and lack the flexibility required to connect the variety of
channels consumers use for shopping.
To stay competitive in this fast moving and connected world, brands need
a platform that allows them to have more personalized and engaging
experiences with consumers on any channel or device. In fact, according
to the National Retail Federation (NRF), 86% of retailers plan to
implement a unified commerce platform over the next ten years to more
effectively sell to connected consumers.
Commerce Cloud already powers more than 2,000 commerce sites in 53
countries that sold more than $16 billion in merchandise in 2016 alone,
including at brands like Black Diamond, Ethan Allen and Icebreaker. It
has become the leading enterprise cloud commerce solution by enabling
the world's top retail brands to unify commerce operations across all
points of sale. Customers are already leveraging existing Einstein AI
capabilities in Commerce Cloud including Einstein Product
Recommendations, which recommend the best products to any consumer on
any channel—even if they are shopping anonymously, and Einstein Commerce
Insights which empower retailers with data-driven insights for smarter
merchandising and store planning.
“The connected consumer is rapidly disrupting retail, creating a new
imperative for brands to deliver smarter, more personal shopping
experiences everywhere,” said Jeff Barnett, CEO, Commerce Cloud,
Salesforce. “Commerce Cloud Einstein accelerates this transformation by
lowering the barriers of AI for every retailer, empowering them to build
consumer loyalty with every interaction and increase conversion across
Today, Commerce Cloud Einstein is getting even smarter with new
innovations that empower every company to become a retail Trailblazer
and deliver the predictive and personalized commerce experiences that
modern shoppers demand.
New Einstein Predictive Sort uses machine learning to personalize the
order in which products appear in search and category pages on ecommerce
sites. Using order history and web behavior, a predictive model is
created for each individual shopper. Now, the most relevant products for
a shopper are shown first in search results, decreasing the time a
customer spends looking for what they want and thus increasing
conversion. Brands can quickly embed this capability into their sites
with just a few clicks - no coding or data scientists required.
New Order Management empowers retailers with intelligent algorithms that
seamlessly connect customer demand with inventory supply in the most
cost-effective way possible, no matter where the customer or inventory
is located. By managing and collecting all key order and inventory data
across stores, warehouses and dropship vendors, retailers can now
support “buy anywhere, fulfill anywhere” scenarios such as buy
online/pickup in-store and ship from store.
New Mobile Site Reference Architecture provides an out-of-the-box mobile
website blueprint that optimizes the mobile shopping experience.
Commerce Cloud customers see a majority of traffic from mobile devices,
and the Mobile Site Reference Architecture provides retailers with clear
guidance based on best practices in mobile site design, merchandising
and technical architecture, enabling them to create state-of-the-art
mobile shopping experiences faster than ever before.
New Android Pay Integration delivers shoppers the convenience of fast,
frictionless, hassle-free checkouts, while merchants benefit from a
simple integration, improved mobile conversions, and the security of an
Android Pay transaction.
“At Charlotte Russe, delivering personalized experiences across all
points of customer engagement is key to our continued growth,” said
Sejal Solanki, Director of Digital Experience & Product Development at
Charlotte Russe. “With our recent move to Commerce Cloud, we are better
equipped to connect with our customer throughout her journey.”
“We’re excited to deliver Android Pay seamlessly inside of Salesforce
Commerce Cloud,” said Pali Bhat, Global VP of Payment Products, Google.
"Android Pay makes mobile checkout easy. Shoppers no longer need to
enter their card details, they can just choose Android Pay and
authenticate with their device to speed through checkout."
Commerce Cloud continues to be a strong option for retailers looking for
an established, highly scalable software-as-a-service (SaaS) solution
with market-leading personalization and promotions commerce
capabilities,” according to The Forrester Wave™: B2C Commerce Suites, Q1
2017. “Salesforce also shows compelling over-the-horizon potential in
the realm of artificial intelligence (AI) and data-driven decision
making with its Salesforce Einstein capabilities.”
Salesforce is not only democratizing AI for retailers with Einstein, but
is also democratizing education with Trailhead, empowering anyone to
become a retail Trailblazer. Trailhead is Salesforce's interactive,
guided and gamified learning platform, where anyone can develop skills
that empower them to land a job in the workforce of the future.
Trailhead is providing a direct path for anyone to start learning
Salesforce for free, from anywhere. Since launching in 2014,
Trailblazers have earned more than two million badges, which directly
relate to in-demand job skills. In fact, according to Indeed, two of the
top 10 best jobs of the future are in the Salesforce Economy*.