Google Ventures Into Ride-sharing
February 23, 2017
Ride-sharing giant Uber is getting some stiff competition from a former
The search giant is reportedly adding a ride-sharing component to its
popular Waze navigation application, according to The Wall Street
However, unlike Uber and Lyft, Google "wants to persuade regular drivers
using its navigation app to pick up people who are heading in the same
direction," according to the report.
According to the report, the new service will be rolled out in several
U.S. and Latin American cities in the coming months. The company
reportedly had successful trial runs of the service in San Francisco and
"Can we get the average person on his way to work to pick someone up and
drop them off once in a while? That’s the biggest challenge,” Waze CEO
Noam Bardin told the newspaper.
rides are going to reportedly cost less than Uber and Lyft, the Journal
reports, saying a ride from downtown Oakland to downtown San Francisco
would be $4.50. That compares to $10.57 for UberPool and $12.40 for Lyft
The Journal reports Waze driver will also not be like Uber or Lyft,
which has many drivers who work full time or more. With Waze, riders
will pay only $0.54 per mile, which is the Internal Revenue Service’s
reimbursement rates for business drivers.
At least to start, Waze will not charge drivers, but could charge 15
percent later if the service catches on, the Journal reported.
In 2013, Google’s venture capital arm invested $258 million in Uber.