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Domino's Pizza - 50% of Orders Done Digitally

March 17, 2017

Domino's Pizza has updated its Google Home ordering so that any customer can start a new order, without the need for a Pizza Profile, for a custom-built pizza, as well as any other item from the menu. Domino's is the first to offer voice assistant ordering with this level of customization.

"The Google Assistant on Google Home is the second full-ordering platform to launch on Domino's lineup of AnyWare ordering capabilities this year," said Dennis Maloney, Domino's senior vice president chief digital officer. "Our in-house technology team has created a simple and convenient ordering experience that is now open to everyone, not just those who have a saved account."

Anyone can place an order for Domino's with the Google Assistant on Google Home by saying, "OK Google, order Domino's." Dom, Domino's voice ordering assistant, will then guide the customer through the ordering process using natural-language ordering technology. Voice assistant technology isn't the only fun part of ordering either. Customers who ask for a deal can receive 20 percent off every menu-priced item in their order.

Customers are also able to track their order progress with Domino's Tracker. To find more information about Google Home ordering, as well as details on all of the AnyWare ordering platforms, including Twitter, text, smart TV, Amazon Echo, Facebook Messenger and more, visit anyware.dominos.com.

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