Risk from Cyber Confusion Persists
February 14, 2017
results of the Hacking America: Cybersecurity Perception study revealed
that American businesses and consumers still need a more comprehensive
understanding of cyberthreats and how to protect personal and sensitive
business data online.
To better understand how Americans think about hacker motivations,
consumer versus business security responsibilities, ransomware and the
political climates impact on the threat landscape, Kaspersky Lab and
HackerOne surveyed over 5,000 U.S. consumers at least 16 years old.
Cybersecurity and Politics in the U.S.
The research shows that Americans remain divided regarding what impact
the new president will have on the nation’s cybersecurity protection.
- Nearly half of U.S. adults
surveyed (44%) believe that North America will be more vulnerable to
cyber-espionage or nation-sponsored cyberattacks with Donald Trump
as president of the United States.
- Of the U.S. millennials surveyed more than
half thought that North America would be more vulnerable to cyber
espionage or nation-sponsored cyberattacks with Donald Trump as
Practices Affect Consumers Purchasing Decisions
The results revealed that consumers are beginning to make purchasing
decisions based on the cyber security practices of businesses; and
younger generations, who are considered digital natives, see value in
companies hiring hackers to help protect consumer data.
- More than one in five (22%) U.S.
adults are more likely to make a purchase if they know a company
hired hackers to help boost security.
- Only 36 percent of U.S. adults said that
they would choose to be a customer of their own employer knowing
what they know about their company’s cybersecurity practices.
- 29 percent of Americans, 35-44 years old
claim they are more likely to make a purchase if a company works
with hackers for data protection, while Americans 55 years or older
claim that it would not impact their purchasing decision (55%).
of Cyber Security Falls on Businesses for Some, but Not All
The survey found that the majority of Americans are looking to others to
take responsibility for their security; however, the younger generations
believe that they should take ownership for protecting their own data
when making purchases online.
- 73 percent of U.S. adults believe
retailers should be responsible for protecting consumer data,
followed by credit payment companies at 64 percent.
- More than half (63%) of adults ranging in
ages 25 to 43 years old admit they should take responsibility for
protecting their own data when purchasing online, while 74 percent
of adults over 55 years old and older say retailers should be
responsible for the protection of data when purchasing online.
Expect Companies to Give-in to Ransomware Demands
Ransomware attacks on businesses are on the rise – from an attack every
two minutes in January 2016, to every 40 seconds by October 2016,
according to a Kaspersky Lab report;
however, fewer Americans believe companies should pay a ransom to get
- Nearly two in five U.S. adults do not
expect companies to pay a ransom if they were hacked.
- When asked what types of data they would
expect a business to pay a ransom for in an attempt to get the
information back, 43 percent expect companies to pay for employee
social security numbers, followed by customer banking details (40%)
and employee banking details (39%).
- Women are more likely than men to expect a
company to pay a ransom if the organization falls victim to this
type of cyber-attack (63% of women vs. 58% of men).
study helps to highlight the ongoing confusion among Americans, both at
home and while at work, regarding cybersecurity,” said Ryan Naraine,
head of the U.S. Global Research and Analysis Team, Kaspersky Lab.
“Cybersecurity is everyone’s responsibility, and it’s imperative that
the security community, businesses and governments routinely work
together to educate Americans on cyber threats. We need to ensure that
consumers and organizations are not only educated on the risks, but also
know the best solutions for safeguarding sensitive data from
“Every business online today is vulnerable to new risks that are
inevitably being passed down to their customers,” said Alex Rice, CTO
and founder of HackerOne. “The data from this report highlights a
growing trend that consumers cast votes of confidence in the businesses
that proactively work with hackers to keep their data safe from