February 8, 2017
Catapult has launched Augmentor, an equity free program in partnership
with Seedcamp, to support early stage tech businesses developing
applications of immersive technologies.
The 10-week programme will help advance next generation virtual,
augmented and mixed reality early stage tech companies by providing
technical and business mentorship industry experts. The Digital Catapult
Centre in London will be available to successful Augmentor applicants as
a space to work and collaborate and participants will also have full
access to a state-of-the-art Immersive Lab at the centre.
The entrepreneurs signed up to the Augmentor programme will be some of
the first to benefit from the facility, which will also be used as a
space for organisations to demonstrate new immersive technologies, view
and develop content and conduct user-testing. The programme will close
with an investor showcase due to be held in May.
Dr Jeremy Silver, CEO at Digital Catapult said: “Immersive technologies
are fast becoming a central part of the digital economy and there is a
real demand for access to expertise and equipment in this space. Our new
lab will help to provide businesses with access to state-of-the-art
immersive technologies under one roof, providing a vital opportunity for
them to refine their ideas and test products across the range of
equipment on the market today.
Visit the Augmentor website to take
has a real opportunity to develop a world-leading industry around
immersive technologies, building on our successes in the gaming and
creative industries, but to do so we need to support the next wave of
businesses that will lead the way in this field. Our Augmentor programme
is designed to do just that. The potential for immersive technologies,
particularly their application across industries such as digital
manufacturing, digital health and care and the wider creative
industries, is huge, and we plan to play a vital role in helping the UK
realise this potential.”
Haynes from Seedcamp’s investment team, commented: “Having invested in
several immersive companies including Splash and TheWaveVR, we’re
excited to be launching this initiative to develop a new wave of
entrepreneurs solving problems with emerging technologies.
“We’re still on the frontier of what immersive tech can do and what
founders need. European founders will need an investment of both time,
expertise and money to succeed. That’s how Seedcamp has been helping
startups for years now. Augmentor is the first programme in London
looking to bridge that gap for companies working with VR and AR.”