When it came to thinking about the
future of family transportation, FCA US called upon the people who will
own and live with such a vehicle – millennials working inside the
company’s design and engineering functions – to collaborate on ideas.
Armed with research on what the millennial generation values and
desires, the team created a forward-thinking interpretation of the
“fifth generation” of family transportation – the Chrysler Portal
concept, created by millennials for millennials.
Millennials are tech
savvy, environmentally aware and cost conscious. To balance those needs
and to be an integral part of millennials’ lives, the Chrysler Portal
concept is designed to maximize interior space with an impressive degree
of flexibility between seating and cargo configurations; to enable users
to include and expand their social media communities with seamless
wireless integration between the vehicle and mobile devices; to take
advantage of technologic advances in battery-electric powertrains and
the growth of a rapid recharging network; and to deliver these
capabilities in a powerful, high-tech form that uses LED lighting as a
key design element, and not as a mere accent.
“The Chrysler Portal concept is backed by significant research on the
millennial generation. Millennials have clearly defined that they want a
vehicle that will grow with them as they experience life changes,” said
Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and
FIAT, FCA – North America. “FCA is a leader in family transportation and
it was essential that we fully explored the idea of what a vehicle could
look like for this emerging generation.”
Millennials in the millions
FCA US has been studying the millennial generation for more than 20
years, using ethnographic research to gain insight into current and
emerging wants and needs.
Millennials have become the largest demographic. In the next 10-plus
years, most will be at a point in their life where they will begin to
start or will have started a family; 75 percent of all children will
have a millennial parent and there will be 4 million more children than
today. The millennial generation is defined as people born between 1982
The four modes of family transportation have been defined as station
wagons, minivans, SUVs and crossovers; millennials will seek their own
version of a family vehicle. Based on internal research, they will want
a vehicle that is reflective of their personality, offers value and
flexibility, integrates advanced technology and is socially responsible.
Millennials are seeking practical and functional products that provide
both capability and a sense of personal style. They also need
affordability and look to own vehicles long term. As a result, they want
a vehicle that can be upgraded as their lives change, and they expect
seamless integration of technology in and out of the vehicle, including
to home and other devices.
While millennials are a broad group of consumers at varying life stages,
the Chrysler Portal concept is designed and engineered with all life
stages and lifestyles in mind, including active/adventure, single,
married/partnered, those with newborns and older children.
The Chrysler Portal concept explores the possibility of what a family
transportation vehicle could look like for the millennial generation as
their lifestyles evolve. The flexibility, adaptability and technology
features also make it ideal for business and commercial applications,
such as ride hailing, car sharing and delivery services.
Designed from the inside, Chrysler Portal concept creates third space
Designed from the inside out, the interior of the Chrysler Portal
concept offers the driver and passengers a “third space” – an open and
serene atmosphere that provides an alternative environment between work
Spacious and modern, the interior features soft, clean, sculptural lines
that are colored in a mix of neutral and grey hues accented by jewel
tones; the interior space takes advantage of a tasteful and elegant mix
of textures and materials.
Premium seating is standard for all occupants with thin-design seats
that fold flat, fold up and slide fore/aft on a track system for
ultimate flexibility. The seats mount to tracks embedded in the floor.
This enables the seats to move the full length of the vehicle and, if
needed, to be removed easily from the rear of the vehicle.
Battery-electric vehicle technology contributes to cabin spaciousness
with a minimized engine compartment and a low, flat-load floor atop the
battery pack that is ideal for transporting people and equipment for an
Technology is celebrated throughout with a clean, simple high-mount
instrument panel display with easy-to-use interfaces. Screens can be
positioned throughout the interior for ultimate passenger engagement.
Up to eight docking stations, located in the instrument panel and seats,
can be used for charging and securing mobile phones and tablet devices.
Exterior design centers around Portal doors
The Chrysler Portal concept takes a new perspective with a clean, simple
yet strong design statement amplified by refined lines along the body
and a strong, planted stance.
Featuring a mono-volume form that “shrink wraps” the battery-electric
vehicle (BEV) powertrain and interior packaging, the Portal’s exterior
design is anchored by illuminated, portal-shaped side openings with
articulating front and rear doors for easy loading and unloading of
people and cargo.
The lighting on the Chrysler Portal concept is an interactive
experience, as well as a communication tool. The vehicle is equipped
with full-color, changing LED lighting on the front, side portals and
rear. Not only can the light take on different colors, it can have a
swiping or animated appearance. Interactive ground projection and portal
lighting are available in infinite colors that can be tailored for
personal, business or drive settings, such as when the vehicle is
parked, locked/unlocked or in autonomous mode.
The headlamps and tail lamps feature next-generation Thin Lens LED
technology with an adaptive driving beam to provide increased safety
through improved visibility.
A full-length clear polycarbonate roof panel visually expands the
vehicle’s interior space and admits natural light to all occupants.
Engineered for future developments
An all-electric vehicle, the Chrysler Portal concept is propelled by a
single electric motor driving the front wheels. A lithium-ion battery
pack, rated at around 100 kWh, is integrated into the vehicle underbody,
which increases structural rigidity and provides a low center of
gravity, which enhances handling and ride comfort. The Chrysler Portal
concept is estimated to have more than 250 miles of range on a full
The integrated charging port, located at the front of the vehicle, uses
the industry-accepted Combined Charging System (CCS) plug for energy and
communication between the vehicle and charging equipment. DC Fast
Charging at 350 kW enables the battery pack to be recharged for 150
miles of range in less than 20 minutes. The Chrysler winged badge on the
front fascia serves as a charging indicator light.
The Chrysler Portal concept is capable of SAE Level Three
semi-autonomous operation and the driver has the option to turn driving
control over to the vehicle under certain highway driving situations.
The vehicle is equipped with an array of sensor technologies (LIDAR/radar/sonar/vision)
that constantly monitor conditions outside and inside the vehicle. The
Chrysler Portal concept is engineered to upgrade to higher levels of
autonomy as technology progresses, and if the owner is interested in
adding it to their vehicle.
Adaptable user experience anticipates needs
There are more than 20 available technologies designed to engage, inform
and connect the driver and passengers. The Chrysler Portal concept
provides an adaptable and upgradeable user experience that anticipates
the needs and can evolve with lifestyle changes and technology
Infotainment, sensor and software systems are designed to provide a
seamless user experience, including these key features: •Facial
recognition and voice biometrics recognize the user and are able to
customize individual or family settings to provide a unique drive
experience based on preferred features, such as exterior and interior
lighting, favorite music, enhanced audio settings, favored destinations
(V2X) communication enables the vehicle and infrastructure to "talk" to
each other, such as intersection crash warning, traffic sign recognition
and emergency vehicle approaching
•Personal Zoned Audio
keeps the driver aware of surroundings by enhancing sound and
directionality in the event of approaching emergency vehicles
integration of personal devices, such as phones, tablets, cameras and
enables passengers to share music, images, videos and more with other
Contributions from supplier partners
FCA US invited
supplier partners to share their innovations and expertise to help bring
to life future technologies that enhanced Portal’s user experience and
customization features. Working closely with FCA US from the beginning,
Adient, Magneti Marelli, Panasonic Automotive and Samsung Electronics
Co., Ltd. each brought new ideas that strengthened Portal’s appeal to
Their contributions include: •Adient – Seating and seat track mounting
•Magneti Marelli –
Forward lighting and LED surround lighting systems
– Panasonic Cognitive Infotainment Platform, wireless connectivity and
Co. Ltd. – Gear 360 cameras and Active Matrix Organic Light Emitting
Diode (AMOLED) screens