collaboration will explore the role of Watson cognitive computing in
personalizing the driving experience and creating more intuitive driver
support systems for cars of the future.
As part of the agreement, the BMW Group will collocate a team of
researchers at IBM’s global headquarters for Watson Internet of Things
(IoT) in Munich, Germany and the companies will work together explore
how to improve intelligent assistant functions for drivers.
IBM recently pledged to invest USD $200 million to make its new Munich
center one of the world’s most advanced facilities for collaborative
innovation as part of a global investment of USD $3 billion to bring
Watson cognitive computing to the Internet of Things. BMW, which also
has its company headquarters in Bavaria’s capital, is one of the first
companies to sign up to be collocated inside IBM’s building within one
of the newly-launched industry ‘collaboratories’. A team of BMW Group
engineers will work alongside IBM’s own team of technologists,
developers and consultants.
“Watson is transforming how people interact with the physical world –
helping to create safer, more efficient and personal experiences at
home, at work and on the road,” said Harriet Green, Global Head of IBM’s
Watson IoT business. “With this agreement, our companies will work
together to lay the foundations so that drivers can benefit from
Watson’s conversational and machine learning capabilities. Our insight
shows that while the car will remain a fixture in personal
transportation, the driving experience will change more over the next
decade than at any other time of the automobile's existence.”
To further its automotive research and demonstrate the possibilities of
Watson IoT technologies to clients, IBM will locate 4 BMW i8 hybrid
sports cars at its Munich Watson IoT HQ. Prototype solutions which will
run on IBM’s Bluemix cloud platform will help demonstrate how Watson can
enable new conversational interfaces between cars and drivers.
Watson’s machine learning capabilities offer new opportunities for
vehicles to learn about the preferences, needs and driving habits of
their drivers over time, customizing the driving experience accordingly
and improving levels of comfort and safety. The car’s manual will be
ingested into Watson so that drivers can ask questions about the vehicle
in natural language while still being able to focus on the road. The aim
is for the solution to also incorporate data from the Weather Company
(an IBM business) as well as realtime, contextual updates about route,
traffic and vehicle status in order to enrich the driving experience and
make recommendations to the driver.
IBM Institute for Business Value study, A New Relationship – People and
According to an IBM Institute for Business Value study, "A New
Relationship -- People and Cars," vehicles are becoming part of the
Internet of Things (IoT) as new mobility options transform consumers’
lives and expectations. Today’s cars are evolving from a mode of
transport to a new kind of moving data center with onboard sensors and
computers that capture information about the car, its driver, occupants
and surroundings. At the same time, conversational interfaces are
enabling drivers to interact with their vehicles more naturally and,
with machine learning, cars can get to know their drivers better and
personalize the experience accordingly.
According to IBM’s studies, cars are increasingly becoming:
1) Self-healing: Vehicles that are able to diagnose and fix themselves
and even fix other vehicles with issues without human help.
2) Self-socializing: Vehicles that connect with other vehicles and the
world around them.
3) Self-learning: Vehicles with cognitive capability to continuously
learn and give advice based on the behavior of the driver, passengers,
and other vehicles.
4) Self-driving: Vehicles are moving from limited automation to becoming
5) Self-configuring: Vehicles adapt themselves to a driver’s personal
preferences -- everything from seat height and position to their
drivers' favorite destinations.
6) Self-integrating: Like other smart devices, these vehicles will be
integrated parts of the IoT, connecting traffic, weather, and mobility
events as they move around.
IBM’s Global Momentum in Watson IoT
part of a global investment of $3 billion USD designed to bring Watson
cognitive computing to IoT, IBM has allocated more than $200 million USD
to its global Watson IoT headquarters in Munich. The investment, one of
the company’s largest ever in Europe, is in response to escalating
demand from customers who are looking to transform their operations
using a combination of IoT and Artificial Intelligence technologies.
Currently IBM has 6,000 clients globally who are tapping Watson IoT
solutions and services, up from 4,000 just 8 months ago.
IBM’s Watson IoT headquarters will be home to the first ever cognitive
IoT Collaboratories –hands-on industry labs where clients and partners
can work together with IBM’s 1,000 Munich-based researchers, engineers,
developers and business experts to drive collaborative innovation in the
automotive, electronics, manufacturing, healthcare and insurance
industries. It will also benefit from an interactive Client Experience
Center equipped with the latest technologies to showcase the
possibilities of Watson IoT in cars, buildings, factories and
appliances. IBM has deep knowledge and expertise in the automotive
industry with dedicated automotive practices in all major vehicle
producing countries, software solutions and business consultants with
deep industry know-how.