Domino’s Pizza By Drone Delivery Made in New Zealand
November 16, 2016
Drone deliveries of pizza are now a reality, with the first commercial
delivery of food by drone to a customer, anywhere in the world,
successfully completed in New Zealand this morning.
Domino’s Pizza Enterprises Limited (Domino’s) and drone delivery partner
Flirtey delivered the first order, a Peri-Peri Chicken Pizza, and a
Chicken and Cranberry Pizza, at 11:19am (GMT+13) to a customer in
Whangaparaoa, 25km north of Auckland.
The unmanned aerial vehicle, DRU Drone by Flirtey, was autonomously
controlled using GPS navigation, overseen by a team of drone experts and
a qualified and experienced drone pilot.
Domino’s Group CEO and Managing Director, Don Meij, said the successful
DRU Drone by Flirtey delivery came just three months after the companies
announced their partnership, but followed a number of operational and
product trials, including food temperature testing, and liaison with
“We invested in this partnership, and technology, because we believe
drone delivery will be an essential component of our pizza deliveries,
so even more customers can receive the freshest, hottest pizza we can
offer,” Mr Meij said.
“Our partnership with Flirtey grew out of this drive to innovate. Their
success within the airborne delivery space has been impressive and we’re
proud to have partnered with them on this world first.
“DRU Drone by Flirtey offers the promise of safer, faster deliveries to
an expanded delivery area, meaning more customers can expect to receive
a freshly-made order within our ultimate target of 10 minutes.
“They can avoid traffic congestion and traffic lights, and safely reduce
the delivery time and distance by travelling directly to customers’
homes. This is the future.
“Today’s successful delivery was an important proof of this concept, DRU
Drone by Flirtey can deliver the highest-quality meal to our customers,
safely, and we are delighted at this milestone.
“Our customers are excited about the possibility of drone deliveries and
we are thrilled to be working with local families as we test and expand
“We will be conducting more delivery flights to customers from the
Whangaparaoa store this week, and will use the information we gather to
expand drone flights to a larger DRU Drone by Flirtey delivery area next
“We expect DRU Drone by Flirtey to be an essential addition to our
“This will actually create jobs. As we expand, we will look to hire
additional team members whose roles will be focused on drone order
loading and fleet management.
“I am proud of this partnership that has not only delivered this
momentous event, but is leading the world for this important technology.
Flirtey received a Part 102 Unmanned Aircraft Operators Certificate from
the Civil Aviation Authority.
Flirtey CEO Matt Sweeny said: “This is the first time a drone delivery
service has been approved for store-to-door deliveries, cementing
Flirtey’s position as the leader of the drone delivery industry
“The eyes of Silicon Valley and the world are on New Zealand, which has
the most forward-thinking aviation regulations, and Flirtey and Domino’s
are excited to be bringing world-leading technology, international
investment, and high paying jobs to New Zealand.
“We have been conducting daily testing, including final adjustments to
our proprietary hardware and software, to perfect the service so that we
could deliver the highest quality experience to customers in the safest
“Flirtey will work with Domino’s to expand on today’s success, and plan
to extend the dimensions, weight and distance of the deliveries in the
future based on results and customer feedback.
“We are taking a ‘Crawl, Walk, Run, Fly’ approach to roll out drone
delivery, and we are getting closer to the time where you can push a
button on your smartphone and have Domino's delivered by DRU Drone by
Flirtey to your home.
is so exciting to work with Domino’s and achieve this world first
together. The insights that Domino’s can bring by being a world-class
delivery company helps Flirtey to offer a world-class drone delivery
Domino’s does not anticipate any shortage of customers when they start
with trials to customers.
The Company’s recent GPS Driver Tracker Polls revealed that 70 per cent
of customers would use DRU Drone by Flirtey for their deliveries if
given the opportunity.
The use of DRU Drone by Flirtey as a delivery method is designed to work
alongside Domino’s current delivery fleet and ultimately will be fully
integrated into online ordering and GPS systems.
Domino’s is looking at opportunities for drone delivery trials in its
six other markets – Australia, Belgium, France, The Netherlands, Japan