Wendy’s Installing Self-ordering
Kiosks at 1,000 Locations
February 27, 2017
an effort to save on labor costs and increase efficiency, fast-food
chain Wendy’s will install self-ordering kiosks in about 1,000 of its
locations in the United States.
According to David Trimm, a spokesman for the Ohio-based company,
franchises that want the kiosks will, on average, install three of them,
the Columbus Dispatch newspaper reported.
"They are looking to improve their automation and their labor costs, and
this is a good way to do it," said Darren Tristano, vice president with
Technomic, a food-service research and consulting firm in an interview
with the Columbus Dispatch. "They are also trying to enhance the
customer experience. Younger customers prefer to use a kiosk."
The company says it will see a return on the investment in kiosks within
The company said the kiosks could help ease crowding during peak demand.
For those who prefer ordering from a human, there will still be staff
available to take orders, according to the Associated Press.
kiosks have already been tested at Wendy’s stores in central Ohio.
Wendy’s is not the first retailer to explore self-ordering kiosks, as
convenience store Wawa rolled them out in 2012.
The longevity of the kiosks, however, is unclear. Tristano says they may
find themselves out of a job as ordering and payment move to
The prospect of machines putting humans out of work is a controversial
topic. The French presidential candidate from the Socialist Party has
suggested a tax on machines that put humans out of work.
That idea has found support from Bill Gates, the founder of Microsoft.