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Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

 
Tuesday, September 6, 2016 9:00 am EDT
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today revealed a series of innovations coming soon in Adobe Creative Cloud and Adobe Marketing Cloud in advance of IBC in Amsterdam. Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens. At IBC, Adobe will demonstrate these advancements at Stand 7.G27 in the RAI Amsterdam Convention Center and at over 107 partner booths from September 9-13.

“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” said Bill Roberts, senior director of product management at Adobe. “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”

Video editors from Hollywood to Sundance to YouTube are taking note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon , and through the work of next-generation creators like Smosh, RocketJump and SoKrispyMedia. Television networks are making history by bringing characters to life with Character Animator in The Simpsons and Cartoon Donald Trump on The Late Show with Stephen Colbert. Additionally, NBC Sports recently leveraged Adobe Marketing Cloud solutions to power the digital delivery of the 2016 Rio Olympics.

"I love keeping everything under one roof. I love the idea that it's all housed under one banner and that all the apps within Adobe Creative Cloud can talk to each other. And for all of my future projects I want to really explore that workflow. It's a really exciting sphere to be working within," said David Lowery, director of Disney’s Pete’s Dragon .

Driving the Future of VR, 3D and Animation

Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media. Capabilities in Adobe Primetime empower media companies to capture the full potential of VR by building sustainable businesses and delivering premium viewing experiences. These include video playback support, dynamic ad insertion and content protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).

Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from MAXON. Puppet creation and animation with Character Animator, Adobe’s popular live motion-capture tool, will get even better with faster and easier through integrated round-trip functionality between Adobe Photoshop CC and Adobe Illustrator CC.

Powerful Integrated Workflows and Performance Enhancements

With Adobe Creative Cloud, post-production teams can move freely from application to application without interrupting the creative flow. New features in both Creative Cloud and Marketing Cloud let media companies and content creators engage their audiences more effectively across any screen:

  • Huge productivity gains (up to six times faster) with Adobe Stock video are reported in a new study by Pfeiffer Consulting, which compares using video with Adobe Stock and other stock services.
  • Performance improvements with real-time playback in a new After Effects video preview architecture lets users play raw footage in real-time, eliminating the need to cache before previewing footage. GPU-accelerated effects enable faster render compositions.
  • Refined Lumetri Color tools in Premiere Pro CC now provides HDR10 metadata support for editing and delivering HDR10 for new HDR-enabled TVs and displays, plus expanded support for color space metadata, providing greater precision for delivering brilliant imagery.
  • Destination Publishing to render and share video to Behance, the world’s largest creative community, is now possible along with YouTube, Facebook and Twitter.
  • Better captions and subtitles in Premiere Pro CC lets users easily create and fine-tune captions to enliven silent auto-play video previews on Facebook for higher engagement, target different languages or improve accessibility for hearing impaired viewers.
  • Actionable analytics in Adobe Analytics for Video allows users to measure streams instead of just video starts and stops, delivering a more comprehensive view of how videos are consumed.
  • Premium ad-supported viewing on connected devices is now supported in Adobe Primetime, allowing media companies to deliver quality and buffer-free experiences, while weaving content and ads together into a single stream.

Collaboration for Connected Teams

Adobe will showcase its new hosted collaboration service, Team Projects, to address the challenge of working with other editors and designers across multiple projects and tools. Built on Adobe Anywhere technology, Team Projects integrates deep collaboration features such as version control and smart conflict resolutions and allows editors and motion graphics artists to work simultaneously within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude CC. Additionally, the data in Team Projects will be securely hosted in the cloud and media files referenced by Team Projects can be locally stored source files or shared lightweight proxies.

- See more at: http://news.adobe.com/press-release/creative-cloud/adobe-unveils-new-virtual-reality-character-animation-and-3d#sthash.cmwb1InL.dpuf

Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

 
Tuesday, September 13, 2016 11:00 am EDT
 
Adobe DNG is now standard format for mobile photography across both iOS and Android
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced an update to Lightroom for mobile, making it one of the first apps for capturing Adobe DNG photos on iOS 10 devices. Adobe DNG is the only raw file format directly integrated into iOS and delivers the highest possible image quality and the greatest amount of editing flexibility and control for capturing and editing photos.

With the release of iOS 10, DNG – a raw photography format created by Adobe – is now the go-to, high-quality capture format for mobile photography across both iOS and Android, a strong validation of the decades of leadership and innovation that Adobe has in digital photography. Lightroom for mobile 2.5 delivers an end-to-end Adobe DNG raw mobile photography workflow while also adding support for the new wide gamut P3 color space found in the iPad Pro 9.7 and the soon-to-be-released iPhone 7 and 7 Plus.

Adobe Quote

“Adobe DNG is the perfect file format for professional photographers and photography enthusiasts alike because it offers the freedom to create amazing looking images, and the ability to fix photos that are taken in less than ideal conditions,” said Bryan Lamkin, executive vice president & general manager, Digital Media, Adobe. “With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands.”

Helpful Links

Availability

Lightroom for mobile 2.5 is available now in the Apple App Store. To capture in Adobe DNG, users will need a device running iOS 10 that has a 12MP sensor such as the iPhone 6s, iPhone 6s Plus, iPhone SE, and iPad Pro 9.7. When available, the iPhone 7 and iPhone 7 Plus will also support capturing in DNG format.

- See more at: http://news.adobe.com/press-release/creative-cloud/media-alert-adobe-releases-lightroom-mobile-25-enabling-mobile-dng-raw#sthash.bi7rL5vG.dpuf

Power Glove Comes to Life

October 10, 2016

Robotic glove technology developed out of a partnership between General Motors and NASA for use on the International Space Station is finding new life on Earth in health care, manufacturing and other industrial applications through a licensing agreement between GM and Bioservo Technologies AB, a Swedish medical technology company.

Working with GM, Bioservo will combine technology from its SEM Glove (Soft Extra Muscles) technology with the RoboGlove, a force-multiplying battery-powered wearable developed by GM and NASA during a nine-year collaboration that included the launch of the humanoid robot called Robonaut 2 (R2) into space in 2011.

The RoboGlove uses leading-edge sensors, actuators and tendons that are comparable to the nerves, muscles and tendons in a human hand. One design requirement for R2 was to operate tools designed for humans, and developers achieved unprecedented hand dexterity. That technology was applied to the RoboGlove.

Bioservo will initially develop a new grasp assist device for industrial use that could increase human operator efficiency while reducing fatigue in hand muscles. Research shows fatigue can occur within a few minutes of continuously gripping a tool.

“Combining the best of three worlds – space technology from NASA, engineering from GM and medtech from Bioservo – in a new industrial glove could lead to industrial scale use of the technology,” said Tomas Ward, CEO of Bioservo Technologies.

Ward described the technology combination as a major step toward introducing soft exoskeleton technology globally.

GM intends to be the first U.S. manufacturing customer for the refined robotic glove and will test it in some of its plants. Bioservo will make and sell the new glove for a variety of uses including medical rehabilitation and any place additional gripping strength is needed. “The successor to RoboGlove can reduce the amount of force that a worker needs to exert when operating a tool for an extended time or with repetitive motions,” said Kurt Wiese, vice president of GM Global Manufacturing Engineering.

GM briefly tested RoboGlove in a preproduction plant before looking for a partner to help refine it to fit different size hands and address other issues.

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