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Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

 
Tuesday, September 6, 2016 9:00 am EDT
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today revealed a series of innovations coming soon in Adobe Creative Cloud and Adobe Marketing Cloud in advance of IBC in Amsterdam. Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens. At IBC, Adobe will demonstrate these advancements at Stand 7.G27 in the RAI Amsterdam Convention Center and at over 107 partner booths from September 9-13.

“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” said Bill Roberts, senior director of product management at Adobe. “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”

Video editors from Hollywood to Sundance to YouTube are taking note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon , and through the work of next-generation creators like Smosh, RocketJump and SoKrispyMedia. Television networks are making history by bringing characters to life with Character Animator in The Simpsons and Cartoon Donald Trump on The Late Show with Stephen Colbert. Additionally, NBC Sports recently leveraged Adobe Marketing Cloud solutions to power the digital delivery of the 2016 Rio Olympics.

"I love keeping everything under one roof. I love the idea that it's all housed under one banner and that all the apps within Adobe Creative Cloud can talk to each other. And for all of my future projects I want to really explore that workflow. It's a really exciting sphere to be working within," said David Lowery, director of Disney’s Pete’s Dragon .

Driving the Future of VR, 3D and Animation

Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media. Capabilities in Adobe Primetime empower media companies to capture the full potential of VR by building sustainable businesses and delivering premium viewing experiences. These include video playback support, dynamic ad insertion and content protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).

Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from MAXON. Puppet creation and animation with Character Animator, Adobe’s popular live motion-capture tool, will get even better with faster and easier through integrated round-trip functionality between Adobe Photoshop CC and Adobe Illustrator CC.

Powerful Integrated Workflows and Performance Enhancements

With Adobe Creative Cloud, post-production teams can move freely from application to application without interrupting the creative flow. New features in both Creative Cloud and Marketing Cloud let media companies and content creators engage their audiences more effectively across any screen:

  • Huge productivity gains (up to six times faster) with Adobe Stock video are reported in a new study by Pfeiffer Consulting, which compares using video with Adobe Stock and other stock services.
  • Performance improvements with real-time playback in a new After Effects video preview architecture lets users play raw footage in real-time, eliminating the need to cache before previewing footage. GPU-accelerated effects enable faster render compositions.
  • Refined Lumetri Color tools in Premiere Pro CC now provides HDR10 metadata support for editing and delivering HDR10 for new HDR-enabled TVs and displays, plus expanded support for color space metadata, providing greater precision for delivering brilliant imagery.
  • Destination Publishing to render and share video to Behance, the world’s largest creative community, is now possible along with YouTube, Facebook and Twitter.
  • Better captions and subtitles in Premiere Pro CC lets users easily create and fine-tune captions to enliven silent auto-play video previews on Facebook for higher engagement, target different languages or improve accessibility for hearing impaired viewers.
  • Actionable analytics in Adobe Analytics for Video allows users to measure streams instead of just video starts and stops, delivering a more comprehensive view of how videos are consumed.
  • Premium ad-supported viewing on connected devices is now supported in Adobe Primetime, allowing media companies to deliver quality and buffer-free experiences, while weaving content and ads together into a single stream.

Collaboration for Connected Teams

Adobe will showcase its new hosted collaboration service, Team Projects, to address the challenge of working with other editors and designers across multiple projects and tools. Built on Adobe Anywhere technology, Team Projects integrates deep collaboration features such as version control and smart conflict resolutions and allows editors and motion graphics artists to work simultaneously within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude CC. Additionally, the data in Team Projects will be securely hosted in the cloud and media files referenced by Team Projects can be locally stored source files or shared lightweight proxies.

- See more at: http://news.adobe.com/press-release/creative-cloud/adobe-unveils-new-virtual-reality-character-animation-and-3d#sthash.cmwb1InL.dpuf

Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

 
Tuesday, September 13, 2016 11:00 am EDT
 
Adobe DNG is now standard format for mobile photography across both iOS and Android
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced an update to Lightroom for mobile, making it one of the first apps for capturing Adobe DNG photos on iOS 10 devices. Adobe DNG is the only raw file format directly integrated into iOS and delivers the highest possible image quality and the greatest amount of editing flexibility and control for capturing and editing photos.

With the release of iOS 10, DNG – a raw photography format created by Adobe – is now the go-to, high-quality capture format for mobile photography across both iOS and Android, a strong validation of the decades of leadership and innovation that Adobe has in digital photography. Lightroom for mobile 2.5 delivers an end-to-end Adobe DNG raw mobile photography workflow while also adding support for the new wide gamut P3 color space found in the iPad Pro 9.7 and the soon-to-be-released iPhone 7 and 7 Plus.

Adobe Quote

“Adobe DNG is the perfect file format for professional photographers and photography enthusiasts alike because it offers the freedom to create amazing looking images, and the ability to fix photos that are taken in less than ideal conditions,” said Bryan Lamkin, executive vice president & general manager, Digital Media, Adobe. “With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands.”

Helpful Links

Availability

Lightroom for mobile 2.5 is available now in the Apple App Store. To capture in Adobe DNG, users will need a device running iOS 10 that has a 12MP sensor such as the iPhone 6s, iPhone 6s Plus, iPhone SE, and iPad Pro 9.7. When available, the iPhone 7 and iPhone 7 Plus will also support capturing in DNG format.

- See more at: http://news.adobe.com/press-release/creative-cloud/media-alert-adobe-releases-lightroom-mobile-25-enabling-mobile-dng-raw#sthash.bi7rL5vG.dpuf

Renault-Nissan, Microsoft Partner for Connected Driving

September 27, 2016

The Renault-Nissan Alliance and Microsoft have signed a global, multiyear agreement to partner on next-generation technologies to advance connected driving experiences worldwide.

The companies will work together to develop next-generation connected services for cars powered by Microsoft Azure, one of the company’s intelligent cloud offerings. These new services will improve customer experience via advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates.

“A car is becoming increasingly connected, intelligent and personal,” said Ogi Redzic, Renault-Nissan Alliance senior vice-president, Connected Vehicles and Mobility Services. “Partnering with Microsoft allows us to accelerate the development of the associated key technologies needed to enable scenarios our customers want and build all-new ones they haven’t even imagined. We aim to become the provider of connected mobility for everyone with one single global platform.”

The Renault-Nissan Alliance is pioneering autonomous driving and connectivity features on mainstream, mass-market vehicles at affordable prices. The Alliance aims to develop connectivity technologies and features to support the launch of more than 10 vehicles with autonomous driving technology by 2020 with services to maximize better use of newly found in-car free time.

Renault-Nissan will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, and offer vehicle centric services that will simplify and enhance engagement with the car through usage-based information, remote access, remote diagnostics and preventive maintenance

Microsoft Azure provides a proven, secure global cloud platform with unlimited scale that allows Renault-Nissan to deliver services worldwide to its broad customer base.

Renault-Nissan selected Azure in part because of its enterprise-grade security and Microsoft’s rigorous commitment to compliance. In addition, Azure supports multiple operating systems, programming languages and tools, providing flexibility and choice to build a common platform for Renault-Nissan to deploy services to both Alliance brands.

“While the connected car experience is in its infancy, we believe there’s so much potential to dramatically change the industry. We are partnering to accelerate Renault-Nissan’s mobile and cloud strategies and unlock new experiences for their customers,” said Jean-Philippe Courtois, executive vice president and president, Microsoft Global Sales, Marketing and Operations, Microsoft. “Renault-Nissan is an exceptional partner thanks to its global presence and range of brands, which enable it to bring entirely new mobile and digital experiences to so many people. This collaboration will bring a new standard to connected cars.”

Focus on next-generation technologies

The partnership will accelerate development of best-in-class infotainment and location-based services that will:

Allow customers to personalize and protect their settings: Customers will be able to customize their settings knowing that data is safe and that they have the option to transfer the settings from one car to another, or lock them and disable transfer. By adding a driver-centric experience in the car, the drive becomes personal and allows for things like adaptive route suggestions and advanced navigation.

Productivity: With Microsoft, Renault-Nissan will expand the realm of productivity into the car – transforming the daily commute into a productive experience by seamlessly integrating the digital experiences present at work and life into the car.

Give access to over-the-air updates: Customers will be able to download over-the-air updates to, for example, have the latest autonomous drive software and collision-avoidance applications.

Help customers stay in touch: Customers will be able to easily check in and communicate their estimated time of arrival, or alert friends to a change of plans. They will also be able to use automatic payment from the car for highway tolls or parking, with a simple touch from the comfort of their seat.

Monitor the car from a distance: Car owners will be able to monitor their car from anywhere, through their mobile phone or laptop. They could transfer control to a friend or relative who needs their car – without transferring physical keys. They will use a mobile application that helps them find the car, can trigger remote charging and preconditioning and lock and unlock the car.

Protect the vehicle: Tracking software locates a stolen car and disables it at the next practical opportunity. “Geofencing” technology creates invisible fences around the car that will enable notifications when the car enters or exits a predefined area or route.

Improve the vehicle experience: By adding connectivity, customers will be able to have access to advance vehicle diagnostic services, allowing the car manufacturer to deliver unique features. Collecting real usage data will also support vehicle engineering to improve manufacturing quality.

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