Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016
Tuesday, September 6, 2016 9:00 am EDT
SAN JOSE, Calif.
Public Company Information:
"As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR."
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today revealed a series of innovations coming soon in Adobe Creative Cloud and Adobe Marketing Cloud in advance of IBC in Amsterdam. Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens. At IBC, Adobe will demonstrate these advancements at Stand 7.G27 in the RAI Amsterdam Convention Center and at over 107 partner booths from September 9-13.
“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” said Bill Roberts, senior director of product management at Adobe. “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”
Video editors from Hollywood to Sundance to YouTube are taking note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon , and through the work of next-generation creators like Smosh, RocketJump and SoKrispyMedia. Television networks are making history by bringing characters to life with Character Animator in The Simpsons and Cartoon Donald Trump on The Late Show with Stephen Colbert. Additionally, NBC Sports recently leveraged Adobe Marketing Cloud solutions to power the digital delivery of the 2016 Rio Olympics.
"I love keeping everything under one roof. I love the idea that it's all housed under one banner and that all the apps within Adobe Creative Cloud can talk to each other. And for all of my future projects I want to really explore that workflow. It's a really exciting sphere to be working within," said David Lowery, director of Disney’s Pete’s Dragon .
Driving the Future of VR, 3D and Animation
Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media. Capabilities in Adobe Primetime empower media companies to capture the full potential of VR by building sustainable businesses and delivering premium viewing experiences. These include video playback support, dynamic ad insertion and content protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).
Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from MAXON. Puppet creation and animation with Character Animator, Adobe’s popular live motion-capture tool, will get even better with faster and easier through integrated round-trip functionality between Adobe Photoshop CC and Adobe Illustrator CC.
Powerful Integrated Workflows and Performance Enhancements
With Adobe Creative Cloud, post-production teams can move freely from application to application without interrupting the creative flow. New features in both Creative Cloud and Marketing Cloud let media companies and content creators engage their audiences more effectively across any screen:
Collaboration for Connected Teams
Adobe will showcase its new hosted collaboration service, Team Projects, to address the challenge of working with other editors and designers across multiple projects and tools. Built on Adobe Anywhere technology, Team Projects integrates deep collaboration features such as version control and smart conflict resolutions and allows editors and motion graphics artists to work simultaneously within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude CC. Additionally, the data in Team Projects will be securely hosted in the cloud and media files referenced by Team Projects can be locally stored source files or shared lightweight proxies.
Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10
Tuesday, September 13, 2016 11:00 am EDT
Adobe DNG is now standard format for mobile photography across both iOS and Android
SAN JOSE, Calif.
Public Company Information:
"With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands."
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced an update to Lightroom for mobile, making it one of the first apps for capturing Adobe DNG photos on iOS 10 devices. Adobe DNG is the only raw file format directly integrated into iOS and delivers the highest possible image quality and the greatest amount of editing flexibility and control for capturing and editing photos.
With the release of iOS 10, DNG – a raw photography format created by Adobe – is now the go-to, high-quality capture format for mobile photography across both iOS and Android, a strong validation of the decades of leadership and innovation that Adobe has in digital photography. Lightroom for mobile 2.5 delivers an end-to-end Adobe DNG raw mobile photography workflow while also adding support for the new wide gamut P3 color space found in the iPad Pro 9.7 and the soon-to-be-released iPhone 7 and 7 Plus.
“Adobe DNG is the perfect file format for professional photographers and photography enthusiasts alike because it offers the freedom to create amazing looking images, and the ability to fix photos that are taken in less than ideal conditions,” said Bryan Lamkin, executive vice president & general manager, Digital Media, Adobe. “With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands.”
Lightroom for mobile 2.5 is available now in the Apple App Store. To capture in Adobe DNG, users will need a device running iOS 10 that has a 12MP sensor such as the iPhone 6s, iPhone 6s Plus, iPhone SE, and iPad Pro 9.7. When available, the iPhone 7 and iPhone 7 Plus will also support capturing in DNG format.
Star VR Poised to Kill Oculus Rift
and smaller developers are poised to overtake Facebook-owned Oculus Rift
and Samsung in the race to build virtual reality (VR) devices, eclipsing
the pioneers in ease of use, display quality and other features,
according to Lux Research.
Oculus still in front – barely – for full immersion. Oculus VR remains the best device for full immersion needs, followed closely by HTC Vive, while Ant VR is the best-priced. But all three are wired – limiting movement and adoption – and will soon face competition from devices such as Sulon Q and StarVR, both of which also offer a wider field of vision.
Freefly VR is best for gaming. For gamers, as well as for sports training and retail, Freefly VR is the top product, notably because of its low price. At about $80, it offers a 120-degree field of view and external controller to go with Android phones. Other products include Sony PlayStation VR and Avegant Glyph, the only one already on sale in the market.
Samsung Gear VR ideal for demos. For demonstration and exhibition, Samsung Gear VR is the best balanced option. But the $99 device will soon face threats from Google’s Daydream, which is expected to bring major improvements in ergonomics, and other wireless devices.