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Adobe Unveils New Virtual Reality, Character Animation and 3D Innovations at IBC 2016

 
Tuesday, September 6, 2016 9:00 am EDT
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today revealed a series of innovations coming soon in Adobe Creative Cloud and Adobe Marketing Cloud in advance of IBC in Amsterdam. Keeping pace with high velocity content demands across both new and traditional platforms, Adobe will showcase advancements in VR, 3D, motion graphics and character animation supported by tools to deliver, measure and monetize TV and film content across multiple screens. At IBC, Adobe will demonstrate these advancements at Stand 7.G27 in the RAI Amsterdam Convention Center and at over 107 partner booths from September 9-13.

“Adobe is helping video creators of all kinds – from broadcasters and big movie studios to YouTubers and brands – create their best work,” said Bill Roberts, senior director of product management at Adobe. “As these stories take shape, ideas need to seamlessly move between tools, technologies and teams. Adobe’s multiscreen solution helps media companies connect with their audiences in a personalized way by delivering compelling experiences and adopting immersive capabilities such as 3D, VR and AR.”

Video editors from Hollywood to Sundance to YouTube are taking note of Adobe Creative Cloud, most recently Disney’s Pete’s Dragon , and through the work of next-generation creators like Smosh, RocketJump and SoKrispyMedia. Television networks are making history by bringing characters to life with Character Animator in The Simpsons and Cartoon Donald Trump on The Late Show with Stephen Colbert. Additionally, NBC Sports recently leveraged Adobe Marketing Cloud solutions to power the digital delivery of the 2016 Rio Olympics.

"I love keeping everything under one roof. I love the idea that it's all housed under one banner and that all the apps within Adobe Creative Cloud can talk to each other. And for all of my future projects I want to really explore that workflow. It's a really exciting sphere to be working within," said David Lowery, director of Disney’s Pete’s Dragon .

Driving the Future of VR, 3D and Animation

Expanding on the new VR features launched earlier this year, Adobe is unveiling additional innovation in the next release of Premiere Pro CC including auto-aware VR that seamlessly detects and applies the correct setting to stereoscopic and monoscopic media. Capabilities in Adobe Primetime empower media companies to capture the full potential of VR by building sustainable businesses and delivering premium viewing experiences. These include video playback support, dynamic ad insertion and content protection via Adobe’s Virtual Reality Digital Rights Management (VRDRM).

Rapidly accelerating 3D content creation, Adobe will showcase a 3D rendering engine which increases the pace and efficiency of 3D content generation. Artists can also now create editable 3D elements such as text and shape layers intuitively from within After Effects CC with new Cinerender technology from MAXON. Puppet creation and animation with Character Animator, Adobe’s popular live motion-capture tool, will get even better with faster and easier through integrated round-trip functionality between Adobe Photoshop CC and Adobe Illustrator CC.

Powerful Integrated Workflows and Performance Enhancements

With Adobe Creative Cloud, post-production teams can move freely from application to application without interrupting the creative flow. New features in both Creative Cloud and Marketing Cloud let media companies and content creators engage their audiences more effectively across any screen:

  • Huge productivity gains (up to six times faster) with Adobe Stock video are reported in a new study by Pfeiffer Consulting, which compares using video with Adobe Stock and other stock services.
  • Performance improvements with real-time playback in a new After Effects video preview architecture lets users play raw footage in real-time, eliminating the need to cache before previewing footage. GPU-accelerated effects enable faster render compositions.
  • Refined Lumetri Color tools in Premiere Pro CC now provides HDR10 metadata support for editing and delivering HDR10 for new HDR-enabled TVs and displays, plus expanded support for color space metadata, providing greater precision for delivering brilliant imagery.
  • Destination Publishing to render and share video to Behance, the world’s largest creative community, is now possible along with YouTube, Facebook and Twitter.
  • Better captions and subtitles in Premiere Pro CC lets users easily create and fine-tune captions to enliven silent auto-play video previews on Facebook for higher engagement, target different languages or improve accessibility for hearing impaired viewers.
  • Actionable analytics in Adobe Analytics for Video allows users to measure streams instead of just video starts and stops, delivering a more comprehensive view of how videos are consumed.
  • Premium ad-supported viewing on connected devices is now supported in Adobe Primetime, allowing media companies to deliver quality and buffer-free experiences, while weaving content and ads together into a single stream.

Collaboration for Connected Teams

Adobe will showcase its new hosted collaboration service, Team Projects, to address the challenge of working with other editors and designers across multiple projects and tools. Built on Adobe Anywhere technology, Team Projects integrates deep collaboration features such as version control and smart conflict resolutions and allows editors and motion graphics artists to work simultaneously within Adobe Premiere Pro CC, After Effects CC and Adobe Prelude CC. Additionally, the data in Team Projects will be securely hosted in the cloud and media files referenced by Team Projects can be locally stored source files or shared lightweight proxies.

- See more at: http://news.adobe.com/press-release/creative-cloud/adobe-unveils-new-virtual-reality-character-animation-and-3d#sthash.cmwb1InL.dpuf

Media Alert: Adobe Releases Lightroom for Mobile 2.5 Enabling Mobile DNG Raw Photography on iOS 10

 
Tuesday, September 13, 2016 11:00 am EDT
 
Adobe DNG is now standard format for mobile photography across both iOS and Android
 

Category:

 

Dateline:

SAN JOSE, Calif.
 
 

Public Company Information:

NASDAQ:
ADBE
 
"With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands."
 
SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced an update to Lightroom for mobile, making it one of the first apps for capturing Adobe DNG photos on iOS 10 devices. Adobe DNG is the only raw file format directly integrated into iOS and delivers the highest possible image quality and the greatest amount of editing flexibility and control for capturing and editing photos.

With the release of iOS 10, DNG – a raw photography format created by Adobe – is now the go-to, high-quality capture format for mobile photography across both iOS and Android, a strong validation of the decades of leadership and innovation that Adobe has in digital photography. Lightroom for mobile 2.5 delivers an end-to-end Adobe DNG raw mobile photography workflow while also adding support for the new wide gamut P3 color space found in the iPad Pro 9.7 and the soon-to-be-released iPhone 7 and 7 Plus.

Adobe Quote

“Adobe DNG is the perfect file format for professional photographers and photography enthusiasts alike because it offers the freedom to create amazing looking images, and the ability to fix photos that are taken in less than ideal conditions,” said Bryan Lamkin, executive vice president & general manager, Digital Media, Adobe. “With Lightroom for mobile 2.5 we’re ushering in a new era of mobile photography by putting the power of Photoshop Lightroom in everyone’s hands.”

Helpful Links

Availability

Lightroom for mobile 2.5 is available now in the Apple App Store. To capture in Adobe DNG, users will need a device running iOS 10 that has a 12MP sensor such as the iPhone 6s, iPhone 6s Plus, iPhone SE, and iPad Pro 9.7. When available, the iPhone 7 and iPhone 7 Plus will also support capturing in DNG format.

- See more at: http://news.adobe.com/press-release/creative-cloud/media-alert-adobe-releases-lightroom-mobile-25-enabling-mobile-dng-raw#sthash.bi7rL5vG.dpuf

Star VR Poised to Kill Oculus Rift

Newer and smaller developers such as Sulon Q and Star VR are poised to overshadow these virtual reality pioneers in ease of use and display quality

September 19, 2016

Newer and smaller developers are poised to overtake Facebook-owned Oculus Rift and Samsung in the race to build virtual reality (VR) devices, eclipsing the pioneers in ease of use, display quality and other features, according to Lux Research.

In a study of 22 VR devices with built-in displays on the market, Oculus Rift ranked at the top but emerging devices such as Sulon Q and Star VR were on the verge of gaining the lead. Similarly, across 65 smartphone-based VR headsets, Samsung Gear still grabbed the most attention but was overshadowed in ease of use by Pinch VR and in display by Freefly VR.

“Expect the VR space to shake out soon,” warned Tony Sun, Lux Research Analyst and lead author of the report titled, “Virtual Reality Heats-up: Why Oculus Rift and Samsung VR’s Days on Top Are Numbered.”

“Next-gen smartphone-based VR headsets such as Google’s Daydream will focus on better ergonomic design while innovative new headsets will tap augmented reality and ‘untethered-ness,’” he added.



Lux Research analysts evaluated 87 headsets on the market across 40 use cases. Among their findings:

Oculus still in front – barely – for full immersion. Oculus VR remains the best device for full immersion needs, followed closely by HTC Vive, while Ant VR is the best-priced. But all three are wired – limiting movement and adoption – and will soon face competition from devices such as Sulon Q and StarVR, both of which also offer a wider field of vision.

Freefly VR is best for gaming. For gamers, as well as for sports training and retail, Freefly VR is the top product, notably because of its low price. At about $80, it offers a 120-degree field of view and external controller to go with Android phones. Other products include Sony PlayStation VR and Avegant Glyph, the only one already on sale in the market.

Samsung Gear VR ideal for demos. For demonstration and exhibition, Samsung Gear VR is the best balanced option. But the $99 device will soon face threats from Google’s Daydream, which is expected to bring major improvements in ergonomics, and other wireless devices.

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