Nudge Tech Transforms Customer
analytics (PA) is rapidly emerging from experimental labs on to the real
world with the promise of fighting fraud and traffic, with smarter
virtual assistants and chatbots to boot.
Market could be worth $10 billion. Analysts estimate the PA market at $2 billion to $10 billion, growing at 25% to 35% annually. There are an estimated 300 developers, from startups like Flutura Solutions to academics like the Alberta Innovates Centre for Machine Learning and open-source initiatives like Predictive Model Markup Language.
Internet of Things is a driver, too. PA is rapidly advancing in deterministic, connected devices throughout the Internet of Things (IoT). These include predictive maintenance (PdM) of mechanical equipment, safety and efficiency of intelligent buildings, and management of energy demand and supply.
Smarter virtual assistants will emerge. PA is also behind diverse efforts to make personal assistants such as Siri a lot smarter, and powers the development of chatbots that will eventually displace or replace the touchscreen interface. For example, Viv, which has ties with Siri developer SRI International, is bidding to create an AI-based virtual assistant that can answer any question by generating brand new pieces of code on the fly.