LUCA Big Data Unit
October 21, 2016
creation of LUCA is fundamental part of Telefónica's strategy to become
a data-driven company, a process which began several years ago with the
exploration of Big Data’s potential internally and the adaptation of its
infrastructure to capture its potential, as well as improving its
Now, with the launch of LUCA, Telefónica moves forward in this process
by enabling companies, public institutions and all kinds of
organizations to advance on the same transformational journey, so they
may benefit from the opportunity presented by Big Data and the positive
effect it has on society as a whole.
"Data is a critical asset for the future of Telefónica and any
organization. With Telefónica's fundamental promise to always maintain
privacy, security and the transparent use of the data we want to help
our clients understand its full potential," said Chema Alonso, Chief
Data Officer of Telefónica and head of the unit in which LUCA is
integrated. "Big Data has helped us at Telefónica, and we strongly
believe it will help our clients in decision-making, more efficient
resource management and in returning the benefits of this wealth of
information not only to their clients and direct users, but also to
The offering of the new unit, led by Elena Gil, will have a
comprehensive portfolio of services to provide solutions for the Big
Data requirements of Telefónica's corporate clients. This catalogue has
three main lines of products and services which are supported by a wide
range of solutions, some existing, some new and some to be developed
within the company or in partnership with third parties.
The Business Insights area brings the value of anonymous and aggregated
data on Telefónica's networks for a wide range of clients. This includes
existing services, such as Smart Steps, which are focused on mobility
analysis solutions for more efficient planning. For example, to optimize
transport networks and tourist management in cities, or in the case of a
health emergency, in helping to better understand population movements
and in limiting the spread of pandemics.
analytical and external consultancy services for national and
international clients will be provided by Synergic Partners, a company
specialised in Big Data and Data Science which was acquired by
Telefónica at the end of 2015.
Furthermore, LUCA will help its clients by providing BDaaS (Big Data as
a Service) to empower clients to get the most out of their own data,
using the Telefónica cloud infrastructure.
The catalogue of products and services of LUCA will be taken to market
by the different business units in different countries across the
Telefónica footprint. They will also use their own local capabilities
internally to service their customers.