ONE by AOL: Mobile Gets Self-Serve
detailed new self-serve capabilities for its programmatic mobile
supply-side platform, ONE by AOL: Mobile, which launched in 2016. The
new self-serve functionality meets the monetization needs of
mobile-first app developers and publishers by maximizing mobile ad
inventory and providing complete transparency and control. Through the
platform, app economy publishers and developers have the power to manage
their monetization strategy in line with their app experience strategy.
•Self-Serve & Self-Registration: ONE by AOL: Mobile’s self-serve capabilities enable publishers and developers to immediately sign-up, integrate, and start making money.
•Demand Strength: Built for developers launching their first app, as well as those more seasoned, ONE by AOL: Mobile provides self-serve, instant access to hundreds of premium advertisers with hundreds of millions of dollars in direct ad spend, all through a simple technology integration.
•Transparency & Control: With ONE by AOL: Mobile, publishers have complete transparency and control over demand and their monetization experience. They can view all premium demand partners filling their inventory, with detail on specific buyers and brands. In addition, AOL offers a rigorous set of brand safety controls as well as flexible and adaptable ad formats that allow developers and app developers to customize their ad experience
•Simplicity: Historically app developers have used dozens of partners out of necessity for maximizing demand. As a result, integration and management is cannibalizing time spent developing and improving apps, which drives scale and retention. Plus, transparency across these platforms is a huge challenge. AOL’s self-serve mobile programmatic platform makes monetization and its management easier than ever, with one complete, open solution to access hundreds of premium demand sources.
•Consumer Experience: App developers
want to work with partners who help them build their brands and
strengthen the consumer experience. ONE by AOL: Mobile enables a safe
and compelling advertising experience for consumers that builds trust
and authenticity for the app developer’s brand.