Intel Drones Light Up Super Bowl LI
February 06, 2017
During the Pepsi Zero Sugar Super Bowl LI Halftime Show, Intel Corporation collaborated with the NFL, Pepsi and six-time GRAMMY-winning music icon, Lady Gaga, to create a unique drone light show experience to kick off her performance. Three hundred Intel Shooting Star drones lit up the sky in a choreographed aerial performance marking the first-ever drone integration during a televised event and a Super Bowl.
As Lady Gaga’s performance began, Intel Shooting Star drones created a backdrop of colorful formations in the sky including twinkling stars that transformed into red and blue moving stars, before creating the American Flag for a dramatic finale that brought Lady Gaga to center stage on the field. Additionally, the Intel Shooting Star drones finished out the halftime performance by forming the Pepsi logo in the sky.
“Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience,” said Josh Walden, senior vice president and general manager, New Technology Group, Intel. “The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of.”