Square Encourages Apple
January 30, 2017
today, small businesses across the U.S. will be able to process more
than $12,000 worth of Apple Pay payments for free ($350 worth of savings
in Square processing costs) by encouraging their customers to pay with
Apple Pay. Sellers can request a free Apple Pay marketing kit with
collateral encouraging customers to pay with their iPhone or Apple Watch
and staff training materials to educate employees about accepting Apple
Pay. The processing credit is available once sellers have set up their
countertop display for verification.
A similar effort to educate and provide sellers a way to teach consumers
about the benefits of paying with Apple Pay took place in Portland last
year. The percentage of card transactions from contactless payments at
Portland Square sellers tripled over the course of the campaign.
“We’ve loved using the new Square reader at all four of our locations,”
said Julie Bond, owner of Saint Cupcake & Poplandia Popcorn in Portland.
“The entire experience of paying with your iPhone is more fast and fun
for our customers and for us.”
awareness for Apple Pay is also driving traction at major festivals and
events. Across Kanye West’s Life of Pablo pop-up shops in August there
was significant usage of contactless transaction in cities across the
U.S., from San Francisco (28%), to Dallas and Houston (both 14%).
Together with Apple Pay, Square is taking this approach nationwide to
help move the payments industry forward through initiatives that educate
sellers and customers.
“It’s no secret that chip cards can be slow, which is why we built our
reader to also accept contactless payments, a faster and safer way to
pay,” said Jesse Dorogusker, Square’s Hardware Lead. “Anything we can do
to make a seller’s experience faster and safer, including working with
Apple to encourage Apple Pay usage, is an investment worth making.”