Jeff Orr, ABI Research:
iPad Remains Dominant in 1Q’2012 While Kindle Fire Fizzles
June 11, 2012
The media tablet market shipped 18.2 million devices in 1Q’2012, which
represents a 185% YoY gain and a -33% sequential loss in shipments.
Apple’s 11.8 million iPad shipments were spurred by the launch of a
third-generation lineup and price reduction on iPad 2 models, while
Samsung’s 1.1 million shipments returned the vendor to the number two
spot after Amazon’s Kindle Fire shipments fizzled entering 2012.
“A pattern similar to smartphones is also occurring in tablets,” says
Jeff Orr, group director, consumer research. “Apple and Samsung have
demonstrated staying power while other tablet vendors ebb and flow like
the tide.” Only two leading branded tablet OEMs – RIM (233%) and Lenovo
(107%) – bucked the downward first quarter shipment trends, while
Taiwan’s ASUS remained flat sequentially from 4Q’2011. Several vendors,
including Dell, HP, and LG are currently retooling tablet portfolios for
mid-year launches of Android 4.0 along with the much anticipated Windows
8 slates debuting later in 2012.
continued to lead the market with nearly 65% of worldwide units and
surpassed 67 million cumulative shipments in its first eight quarters of
availability. iPad can’t claim the highest mobile broadband (3G/4G)
attach rate for media tablets, though Apple retains its title of
shipping the most 3G-enabled tablets by outpacing the number two
competitor by a factor of eight. “The majority of iPad buyers continue
to be satisfied with Wi-Fi wireless coverage,” adds Orr. The leading
model shipments and the ongoing challenges mobile operators face in
convincing iPad owners to even try the mobile broadband connectivity
once are expected to continue for the foreseeable future.
ABI Research’s “Media Tablet Market Share Tracker” provides quarterly
and annual historical vendor market share, mobile broadband embedded
modem module attach rate by vendor, and Apple iPad model configuration