|
comScore: Samsung is
Top Mobile OEM
January 2, 2012
 The
comScore study surveyed more than 30,000 U.S. mobile subscribers and
found Samsung to be the top handset manufacturer overall with 25.6
percent market share. Google Android continued to capture share in the
smartphone market to reach 46.9 percent market share.
OEM Market Share
For the three-month average period ending in November, 234 million
Americans age 13 and older used mobile devices. Device manufacturer
Samsung ranked as the top OEM with 25.6 percent of U.S. mobile
subscribers (up 0.3 percentage points), followed by LG with 20.5 percent
share and Motorola with 13.7 percent share. Apple strengthened its
position at #4 with 11.2 percent share of total mobile subscribers (up
1.4 percentage points), while RIM rounded out the top five with 6.5
percent share.
Top Mobile OEMs
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages
13+
Source: comScore MobiLens |
| |
Share (%) of Mobile
Subscribers |
|
Aug-11 |
Nov-11 |
Point Change |
|
Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
|
Samsung |
25.3%
|
25.6%
|
0.3
|
| LG
|
21.0%
|
20.5%
|
-0.5
|
|
Motorola |
14.0%
|
13.7%
|
-0.3
|
|
Apple |
9.8%
|
11.2%
|
1.4
|
| RIM
|
7.1%
|
6.5%
|
-0.6
|
Smartphone Platform
Market Share
91.4 million people in the U.S. owned smartphones during the three
months ending in November, up 8 percent from the preceding three month
period. Google Android ranked as the top smartphone platform with 46.9
percent market share, up 3.1 percentage points from the prior
three-month period. Apple maintained its #2 position, growing 1.4
percentage point to 28.7 percent of the smartphone market. RIM ranked
third with 16.6 percent share, followed by Microsoft (5.2 percent) and
Symbian (1.5 percent).
Top Smartphone Platforms
Top Smartphone Platforms
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens |
| |
Share (%) of Smartphone
Subscribers |
|
Aug-11 |
Nov-11 |
Point Change |
|
Total Smartphone Subscribers |
100.0% |
100.0% |
N/A |
|
Google |
43.8%
|
46.9%
|
3.1
|
|
Apple |
27.3%
|
28.7%
|
1.4
|
| RIM
|
19.7%
|
16.6%
|
-3.1
|
|
Microsoft |
5.7%
|
5.2%
|
-0.5
|
|
Symbian |
1.8%
|
1.5%
|
-0.3
|
Mobile Content Usage
In November, 72.6 percent of U.S. mobile subscribers used text messaging
on their mobile device, up 2.1 percentage points. Downloaded
applications were used by 44.9 percent of subscribers (up 3.3 percentage
points), while browsers were used by 44.4 percent (up 2.3 percentage
points). Accessing of social networking sites or blogs increased 2.1
percentage points to 33.0 percent of mobile subscribers. Game-playing
was done by 29.7 percent of the mobile audience (up 1.2 percentage
points), while 21.7 percent listened to music on their phones (up 1.0
percentage points).
Mobile Content Usage
3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages
13+
Source: comScore MobiLens |
| |
Share (%) of Mobile
Subscribers |
|
Aug-11 |
Nov-11 |
Point Change |
|
Total Mobile Subscribers |
100.0% |
100.0% |
N/A |
| Sent
text message to another phone |
70.5%
|
72.6%
|
2.1
|
| Used
downloaded apps |
41.6%
|
44.9%
|
3.3
|
| Used
browser |
42.1%
|
44.4%
|
2.3
|
|
Accessed social networking site or blog |
30.9%
|
33.0%
|
2.1
|
|
Played Games |
28.5%
|
29.7%
|
1.2
|
|
Listened to music on mobile phone |
|
