UAE Honors Mahindra Group M-Cube Strategic Initiative

December 2, 2011

H.H. Sheikh Mohammed Bin Maktoum Bin Juma Al-Maktoum, awarded Mahindra Group with an Appreciation Award during a special ceremony titled ‘40 Years of Achievements’ which was recently held at the Atlantis Hotel as part of the ongoing celebrations commemorating the 40th founding anniversary of the UAE.

C.P Gurnani receives award from H.H. Sheikh Mohammed Bin Maktoum Bin Juma Al-Maktoum during UAE’s 40th founding anniversary celebrations

The award was received by Mr. C.P. Gurnani, CEO, Mahindra Satyam, and was given in recognition of the Mahindra Group’s significant contribution to the continued growth and development of the UAE. The citation complements the Mahindra Group’s implementation of a strategic initiative called ‘M-Cube’, which aims to merge the strengths of Mahindra Satyam and Tech Mahindra in a move to empower local industries and businesses in the UAE and the Middle East.

Joining Mr. Gurnani during the award ceremony was Mr. Bobby Gupta, Head of Middle East, North Africa and Turkey, Mahindra Satyam and other senior executives from the company. The ‘M-Cube’ strategy will allow Mahindra Satyam and Tech Mahindra to leverage state-of-the-art technology and solutions across various industry verticals in the region. The initiative is also expected to result in a key synergy that makes full use of the wide industrial knowledge and experience of the Mahindra Group of companies and the technical expertise of Mahindra Satyam and Tech Mahindra in developing solutions and services across a broader market. The International Data Corporation (IDC), a leading business intelligence and research firm, has pointed out that the strength and potential of the ‘M-Cube’ strategy will lie in the ability of both Mahindra Satyam and Tech Mahindra to identify and grow synergies towards co-sourcing and co-creating solutions for various markets.

“We are very honored and humbled to have received this recognition, which stands as a fitting testament to our commitment towards quality and excellence, not only for the UAE but for the rest of the region as well,” said Mr. C.P. Gurnani, CEO, Mahindra Satyam. “Over the last four decades, the UAE has evolved into a premier global tourism and investment hub, playing host to a diverse expatriate community that now considers it as their new home. We are proud to be part of the UAE’s development and this award further motivates us to remain true to our commitment in delivering state-of-the-art technology solutions and meeting the needs of our customers in the Middle East.”

The ‘40 Years of Achievements’ program is an initiative implemented by Information City, which aims to recognize and honor local and global companies that have supported the country’s various projects, programs and initiatives dedicated to driving in more growth and development. The award ceremony brought together top executives and officials from various companies and organizations that have been based in the UAE over the last forty years.

“We dedicate this award to our employees, who are considered to be the pillars of our organization and have maintained strong commitment in keeping our customers fully satisfied. Rest assured that we will remain constant in our promise to provide world class technology that meets the needs of our customers and the market, always setting higher standards of quality and customer satisfaction in the Middle East region,” concluded Mr. Bobby Gupta, Head of Middle East, North Africa and Turkey, Mahindra Satyam.