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Michelle Abraham,
In-Stat: Digital Satellite STB Unit Shipment Growth to Approach 14% in
2012
November 9, 2011
 The
worldwide satellite STB market has experienced slow to negative growth
in recent years as both the number of subscribers and the conversion
from SD to HD has impacted the market. That trend is about to change as
new In-Stat research forecasts that digital satellite STB unit shipments
will grow by nearly 14% in 2012.
“New technology in many ways is powering the expected uptick in unit
shipments,” says Michelle Abraham, Research Director. “Increasingly
powerful processors enable a more personalized viewing experience with
downloadable apps and recommendation engines. An improved graphics
capability also enhances the user experience, providing satellite
service providers with a new feature set to compete for subscribers.”
New research findings include:
- The
Asian market is expected to stabilize, following slow subscriber
growth.
In North America, the move to a
server/client model impacts shipments because client devices
will not all be set top boxes.
- The
Indian market has experienced huge growth with 6 platforms
competing for subscribers.
- Pace
was once again the top supplier of satellite STBs in 2010 with
Technicolor and EchoStar following as was the case in 2009.
SD DVRs will disappear in some
markets in favor of HD DVRs, although we expect them to remain
in some cost-conscious markets.
 Recent
In-Stat research, Worldwide Satellite STBs: Gaining Momentum in Emerging
Markets provides five-year forecastsfor the worldwide market for digital
satellite set top boxes including:
Unit, revenue, and ASP forecasts of satellite set top boxes by region
and by type through 2015.
Segmentation of HD
and SD, as well as DVR and non-DVR.
Analysis of new
features and technology
STB bill of materials
forecast through 2015.
Regional market
overviews. |
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