Microsoft Dynamics AX for Retail Unveiled For Mid Market

January 12, 2010

Microsoft Dynamics AX for Retail is a new end-to-end offering designed for midsize specialty retailers.

"Our goal is to realize the Dynamic Business vision in the retail industry. Because we have enabled a truly connected retailer experience through a single, end-to-end Microsoft-provided solution, customers can lower the total cost of ownership, reduce complexity and improve the accuracy of information, all of which is vital in today's evolving retail environment," said Crispin Read, general manager, Microsoft Dynamics ERP.

Through close interoperability, Microsoft Dynamics AX for Retail provides a familiar experience for driving efficiencies across additional Microsoft products including Windows 7, Microsoft Office, Microsoft SharePoint Server and Microsoft SQL Server. This enables retailers to gain insight into customer behavior and apply it to optimize the entire chain of operations from sales to supply.

"A big advantage of Microsoft Dynamics AX for Retail is that we're getting the pieces we need right out of the box, and those pieces work seamlessly with Microsoft SharePoint and other products like Microsoft Office in an interface that's familiar to our users. This eliminates the need for back-end customizations, eliminates duplication of data and effort, and reduces training times," said Vadim Motlik, CFO, HDS Retail.

HDS is a wholly owned subsidiary of Lagardere Services, the world's largest travel retailer. With more than 350 stores, HDS Retail North America's brands and concepts focus on delivering trendsetting products and services that are relevant to today's traveler.

Microsoft Dynamics AX for Retail offers Microsoft's channel partners the opportunity to deliver customer-specific configuration and implementation services where specific requirements are needed, on a solid, scalable foundation designed for the retail environment.

"Microsoft Dynamics AX for Retail is a comprehensive solution because it provides a solid, scalable foundation to build the specific vertical functionality our retail customers need, while focusing on the low total cost of ownership for the retailer with measurable ROI," said Michael Merfeld, senior business development director, Avanade.

Microsoft Dynamics AX for Retail also supports the currently available Payment Service, which enables customers to process payment transactions with leading payment processing service providers, including First Data Merchant Services Corp., from the Microsoft Dynamics ERP interface across multiple channels, including e-commerce, point-of-sale and call center transactions.

In addition, Microsoft Dynamics AX for Retail will support other online services specifically geared toward the retail market including Commerce Service, which extends multichannel commerce scenarios by providing a link between the Microsoft Dynamics ERP products and different e-commerce opportunities such as business-to-consumer e-commerce marketplaces, dedicated e-commerce storefronts or built-in shopping cart functionality. As previously announced, Commerce Service will be generally available in the first half of 2010. There may be an additional charge for these services.

Microsoft Dynamics AX for Retail is expected to first be available in 16 countries, including the U.S., in the summer of 2010 with additional countries to follow.