|
comScore qSearch:
Microsoft Gains US Internet-Search Share
March 11, 2010
 comScore
released its monthly comScore qSearch analysis of the U.S. search
marketplace. In February 2010, Americans conducted 14.5 billion core
searches, with Google Sites accounting for 65.5 percent search market
share.
February 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in February with 65.5
percent of the searches conducted, followed by Yahoo! Sites (16.8
percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7
percent of the search market, followed by AOL with 2.5 percent.
comScore Core Search Report*
February 2010 vs. January 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
|
Core Search Entity |
Share of Searches (%)
|
| Jan-10
|
Feb-10
|
Point
Change Feb-10 vs. Jan-10 |
| Total
Core Search |
100.0%
|
100.0%
|
N/A
|
| Google
Sites |
65.4%
|
65.5%
|
0.1
|
| Yahoo!
Sites |
17.0%
|
16.8%
|
-0.2
|
| Microsoft
Sites |
11.3%
|
11.5%
|
0.2
|
| Ask
Network |
3.8%
|
3.7%
|
-0.1
|
| AOL
Network |
2.5%
|
2.5%
|
0.0
|
* Based on the five
major search engines including partner searches and cross-channel
searches. Searches for mapping, local directory, and user-generated
video sites that are not on the core domain of the five search engines
are not included in the core search numbers.
Americans conducted 14.5 billion searches in February, down 5 percent
from January. Google Sites accounted for 9.5 billion searches, followed
by Yahoo! Sites (2.4 billion), Microsoft Sites (1.7 billion), Ask
Network (540 million) and AOL (358 million).
comScore Core Search Report*
February 2010 vs. January 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
|
Core Search Entity |
Search Queries (MM) |
| Jan-10
|
Feb-10
|
Percent Change
Feb-10 vs. Jan-10 |
| Total Core
Search |
15,167
|
14,472
|
-5% |
| Google Sites
|
9,920 |
9,475 |
-4% |
| Yahoo! Sites
|
2,583 |
2,433 |
-6% |
| Microsoft Sites
|
1,715 |
1,667 |
-3% |
| Ask Network
|
574 |
540 |
-6% |
| AOL |
375 |
358 |
-5% |
* Based on the five
major search engines including partner searches and cross-channel
searches. Searches for mapping, local directory, and user-generated
video sites that are not on the core domain of the five search engines
are not included in the core search numbers.
February 2010 U.S. Expanded Search Rankings
 In
the February analysis of the top properties where search activity is
observed, Google Sites led the search market with 13.5 billion search
queries, followed by Yahoo! Sites with 2.5 billion queries and Microsoft
Sites with 1.7 billion. Facebook.com experienced significant growth
during the month with a 10-percent increase to 436 million searches,
while craigslist jumped one position to #5 with 629 million searches.
comScore Expanded Search Query Report
February 2010 vs. January 2010
Total U.S. – Home/Work/University Locations
Source: comScore qSearch |
|
Expanded Search Entity |
Search Queries (MM) |
| Jan-10
|
Feb-10
|
Percent Change
Feb-10 vs. Jan-10 |
| Total Internet
|
23,163
|
22,271
|
-4% |
| Google Sites
|
14,045
|
13,482
|
-4% |
| Google
|
10,378
|
9,929 |
-4% |
| YouTube/All Other
|
3,667 |
3,553 |
-3% |
| Yahoo! Sites
|
2,670 |
2,509 |
-6% |
| Yahoo!
|
2,647 |
2,496 |
-6% |
| All Other
|
23 |
13 |
-43% |
| Microsoft Sites
|
1,772 |
1,720 |
-3% |
| Bing |
1,549 |
1,498 |
-3% |
| Microsoft/All
Other |
223 |
222 |
0% |
| Ask Network
|
736 |
689 |
-6% |
| ASK.COM
|
336 |
300 |
-11% |
| MyWebSearch.com/
All Other |
400 |
389 |
-3% |
| craigslist, inc.
|
636 |
629 |
-1% |
| eBay |
659 |
624 |
-5% |
| AOL
|
576 |
549 |
-5% |
| AOL Search
Network |
317 |
299 |
-6% |
| MapQuest/All
Other |
259 |
250 |
-3% |
| Facebook.com
|
395 |
436 |
10% |
| Fox Interactive
Media |
403 |
391 |
-3% |
| MySpace
|
398 |
388 |
-3% |
| All Other
|
5 |
3 |
-40% |
| Amazon Sites
|
238 |
210 |
-12% |
|
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