|
comScore MobiLens: US
Smartphone Ownership Up 18%
March 11, 2010
 comScore
reported key trends in the U.S. mobile phone industry during the three
month period between October 2009 and January 2010. The report ranked
the leading mobile original equipment manufacturers (OEMs) and
smartphone operating system (OS) platforms in the U.S. according to
their share of current mobile subscribers age 13 and older, as well as
popular activities and content accessed via the subscriber’s primary
mobile phone. The January report found Motorola to be the top handset
manufacturer overall with 22.9 percent market share, while RIM led among
smartphone platforms with 43.0 percent market share.
OEM Market Share
In the 3 month average ending in January, 234 million Americans were
mobile subscribers ages 13 and older, with device manufacturer Motorola
ranking as the top OEM with 22.9 percent of U.S. mobile subscribers. LG
ranked second with 21.7 percent share, followed by Samsung (21.1 percent
share), Nokia (9.1 percent share) and RIM (7.8 percent share).
Top Mobile OEMs
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens |
|
|
Share (%) of Mobile Subscribers |
| Oct-09
|
Jan-10
|
Point Change
|
| Total Mobile
Subscribers |
100.0%
|
100.0%
|
N/A
|
| Motorola
|
24.1% |
22.9% |
-1.2 |
| LG |
22.0% |
21.7% |
-0.3 |
| Samsung
|
21.0% |
21.1% |
0.1 |
| Nokia
|
9.3% |
9.1% |
-0.2 |
| RIM |
6.4% |
7.8% |
1.4 |
Smartphone Platform
Market Share
42.7 million people in the U.S. owned smartphones in an average month
during the November to January period, up 18 percent from the August
through October period. RIM was the leading mobile smartphone platform
in the U.S. with 43.0 percent share of U.S. smartphone subscribers,
rising 1.7 percentage points versus three months earlier. Apple ranked
second with 25.1 percent share (up 0.3 percentage points), followed by
Microsoft at 15.7 percent, Google at 7.1 percent (up 4.3 percentage
points), and Palm at 5.7 percent. Google’s Android platform continues to
see rapid gains in market share.
Top Smartphone Platforms
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending
Oct. 2009
Total U.S. Age 13+
Source: comScore MobiLens |
|
|
Share (%) of Smartphone Subscribers
|
| Oct-09
|
Jan-10
|
Point
Change |
| Total
Smartphone Subscribers |
100.0%
|
100.0%
|
N/A
|
| RIM
|
41.3%
|
43.0%
|
1.7
|
| Apple
|
24.8%
|
25.1%
|
0.3
|
| Microsoft
|
19.7%
|
15.7%
|
-4.0
|
| Google
|
2.8%
|
7.1%
|
4.3
|
| Palm
|
7.8%
|
5.7%
|
-2.1
|
Mobile Content Usage
 In
an average month during the November through January 2010 time period,
63.5 percent of U.S. mobile subscribers used text messaging on their
mobile device, up 1.5 percentage points versus three months prior.
Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8
percentage points), while subscribers who played games made up 21.7
percent (up 0.4 percentage points). Access of social networking sites or
blogs experienced strong gains in the past three months, growing 3.3
percentage points to 17.1 percent of mobile subscribers.
Mobile Content Usage
3 Month Avg. Ending Jan. 2010 vs. 3 Month Avg. Ending Oct.
2009
Total U.S. Age 13+
Source: comScore MobiLens |
|
|
Share (%) of U.S. Mobile Subscribers |
| Oct-09
|
Jan-10
|
Point
Change |
| Total
Mobile Subscribers |
100.0%
|
100.0%
|
N/A
|
| Sent text
message to another phone |
62.0%
|
63.5%
|
1.5
|
| Used browser
|
26.8%
|
28.6%
|
1.8
|
| Played games
|
21.3%
|
21.7%
|
0.4
|
| Used
Downloaded Apps |
18.3%
|
19.8%
|
1.5
|
| Accessed
Social Networking Site or Blog |
13.8%
|
17.1 %
|
3.3
|
| Listened to
music on mobile phone |
11.6%
|
12.8%
|
1.2
|
|
