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Tim Armstrong, AOL:
Google Partnership Expanded
September 2, 2010
Google
and AOL have embarked upon a five-year renewal and expansion of one of
the largest and longest-standing partnerships in Internet history. The
global alliance, which has at its core Google's provision of search
services to AOL's content network and properties, in exchange for a
revenue-sharing arrangement between AOL and Google, will be expanded to
include mobile search and YouTube.
"Today is another important step in the turnaround of AOL," said Tim
Armstrong, AOL's Chairman and Chief Executive Officer. "AOL users will
be getting a better search and search ads experience from the best
search company in the world – Google. After nearly a decade-long
partnership in search, we're looking forward to expanding our global
relationship to mobile search and YouTube. All aspects of our
partnership will be improved by this deal."
"We're excited to deepen our partnership. This agreement combines
Google's expertise in search and advertising with AOL's strength in
online content," said Eric Schmidt, Chairman and Chief Executive Officer
of Google. "It's particularly exciting to see our relationship expand
into video and mobile. These areas are now at the heart of users' online
experiences and at the core of both of our businesses."
The partnership includes a broad range of features that will improve and
expand the products and services offered to consumers.
-
Search
Products: Google will provide AOL with additional
features and enhancement to its leading Web search products
that will improve the consumer search experience across
AOL's network of sites.
- Advertising Products:
Google will provide AOL with best-in-class ad
formats, giving AOL consumers a better, more relevant ad
experience.
- Mobile Search: As
AOL renews its focus on mobile apps and content, the
companies will work together to expand the alliance to cover
mobile search.
- YouTube: AOL and
YouTube have agreed to a content partnership that will bring
AOL's video content to YouTube.
- Global Focus: The
alliance is international in scope and will provide improved
experiences to AOL's worldwide audience.
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