Dell Touts 25% PC Energy Reduction

May 14, 2008


Dell touted plans to further reduce the energy consumption of its products, avoid millions of tons of CO2 emissions worldwide.

The company’s laptops and desktops are being designed to consume up to 25 percent less energy by 2010 relative to systems offered today. This is in contrast to Hewlett-Packard’s announcement earlier this year relative to its 2005 offerings. The energy efficiency of Dell OptiPlex desktops has improved nearly 50 percent since 2005, while Latitude laptops have improved 16 percent since 2006.

“Our customers are inspiring us to address the environmental challenges facing our planet,” said Albert Esser, vice president of power and infrastructure solutions, Dell Product Group. “We’ve listened to them and are designing next-generation technologies that dramatically reduce energy consumption, drive meaningful cost savings and help achieve a low-carbon economy. It’s the right thing for our business, our customers and shared environment.”

Dell plans to achieve its energy-efficiency goals by continuing to integrate Energy Smart technologies, including circuit designs, fans and power management features. The company is also working closely with its supplier base to further develop and deliver energy-efficient components, including chip sets, power supplies and memory.

Based on worldwide unit sales beginning in 2005 with power-management features enabled, Dell estimates that OptiPlex desktop systems alone have helped customers save more than $2.4 billion and avoid approximately 23 million tons of CO2.

The company currently enables desktop customers to lower energy costs by offering more 80 PLUS certified power supplies than any other Tier-1 manufacturer. The 80 PLUS specification aligns to the power-supply requirements in the EPA’s Energy Star 4.0 standard for computers and requires the use of 80 percent or more efficient power supplies.