Outlook Series | AT&T Mobile TV Debuts May 4

AT&T Mobile TV Debuts May 4

May 1, 2008

We interrupt your scheduled programming with an important news bulletin: AT&T and MediaFLO, a wholly owned subsidiary of Qualcomm will launch the AT&T Mobile TV with FLO service May 4. The new mobile television service will provide around-the-clock access to some of today's most popular television programs — live and in color on the mobile phone.

To ensure an unmatched mobile television experience for consumers, AT&T is introducing two new exclusive handsets: the Vu from LG Electronics MobileComm U.S.A. (LG) and the Access from Samsung Telecommunications America (Samsung).

LG Vu: A sleek and stunning device, the Vu gives you a clear view of TV, Web, pictures or videos on its large interactive touch screen. It also lets you get the utmost in mobile entertainment with a music player, 2.0 megapixel camera and Bluetooth capabilities. The LG Vu is available for $299.99 with a two-year service agreement and after a $100 mail-in rebate.
Samsung Access: This stylish handset features a large landscape display, ideal for delivering a rich viewing experience and an internal antenna for exceptional reception. It's a great device for customers who are looking for advanced multimedia capabilities such as a camera, external stereo speakers, stereo Bluetooth, AT&T Music, CV, of course, AT&T Mobile TV. The Samsung Access is available for $199.99 with a two-year service agreement and after a $100 mail-in rebate.

"AT&T Mobile TV is more than a new entertainment service — it is an experience that will significantly change and enhance our customers' mobile lifestyles," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "With this in mind, it was imperative that we launch this revolutionary service on devices that were optimal for the best mobile viewing experience imaginable. We worked closely with LG and Samsung to deliver these two iconic handsets, which are designed with the specific needs of what will soon become our Mobile TV viewing audience."

The service will offer TV-quality programming from leading news and entertainment brands: CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC News 2Go, MTV Networks' COMEDY CENTRAL, MTV and Nickelodeon, as well as PIX and CNN Mobile Live, which are both AT&T-exclusive channels on MediaFLO USA's FLO TV service.

PIX, from Sony Pictures Television, offers a variety of contemporary films, including comedies, cult classics, action films and family favorites from the studio's vast library.
CNN Mobile Live provides users with access to 24 hours of breaking news with live streaming anchored coverage from CNN.com Live as well as CNN's most popular programs, including "American Morning," "Lou Dobbs Tonight," "CNN Election Center," "Larry King Live," "Anderson Cooper 360°," and "CNN International."

"Our research revealed that news and movies were the two most popular program categories consumers wanted to watch on their mobile phones. We have exceeded their expectations with AT&T Mobile TV," said Collins. "Together with MediaFLO USA, we are changing the picture of television-viewing by giving our customers an innovative way to stay connected to breaking news from CNN Mobile Live, an arsenal of movie favorites with PIX and a formidable lineup of other quality programming while on the go."

Additionally, for the next 60 days, the AT&T Mobile TV service will feature CNCRT, a special concert channel delivered by Control Room, a leading producer and distributor of world-class entertainment. Every day, for 24 hours, the CNCRT channel will air one of approximately 30 recently recorded concerts from major recording artists, such as Avril Lavigne, Chris Brown, Fall Out Boy, Jay Z, Sheryl Crow, Akon, Daughtry, Lenny Kravitz, Rage Against the Machine and more.

"With the authority of CNN, the cinematic variety of PIX and the star power of CNCRT, AT&T Mobile TV adds an exciting dimension to the FLO TV service," said Gina Lombardi, president of MediaFLO USA. "We are thrilled to be working with AT&T to provide consumers with such a powerful new mobile entertainment experience."

MediaFLO USA's FLO TV service features premium full-length, high-quality programming delivered to mobile phones over MediaFLO USA's own dedicated multicast network. Using an intuitive program guide, AT&T customers will be able to easily flip from one channel to the next on their mobile FLO-enabled phones to experience the best-quality mobile TV.

There are more than 150 simulcast and/or time-shifted programs, as well as live sports events, currently available for viewing. Below are examples of some of the entertaining TV programs and events that are scheduled to air the week of May 4:

CBS Mobile: New episodes of "CSI," "CSI:NY" and "How I Met Your Mother"
CNN Mobile Live: Live breaking news coverage, including real-time results from the Democratic and Republican primaries in North Carolina and Indiana on May 6.
Comedy Central: New episodes of "The Daily Show with John Stewart" and "The Colbert Report"
ESPN Mobile TV: Live game coverage as well as ESPN Mobile TV shows such as "ScoreCenter," "ReSET" and more
FOX Mobile: New episodes of "Bones," "Back to You," and LIVE Big 12 College Baseball
MTV: New episodes of "The Hills," "Real World: Hollywood" and "The Paper"
NBC 2Go: LIVE NHL Stanley Cup Playoff and Final games and finale episode of NBC's "30 Rock" (Thurs., May 8)
NBC News 2Go: LIVE coverage of the Indiana and North Carolina Democratic Primaries
Nickelodeon: Episodes of "SpongeBob SquarePants" and "iCarly"
PIX: "Memento," "In The Line of Fire," "Groundhog Day," "Kung Fu Hustle" and "Resident Evil"

AT&T Mobile TV will launch in 58 markets including Atlanta, Chicago, Dallas, Detroit, Las Vegas, Los Angeles, New York, Philadelphia, San Diego, Seattle and Washington, D.C. The service is a perfect complement to the wireless carrier's already impressive portfolio of wireless video offerings, including CV, which gives subscribers mobile access to thousands of on-demand video clips — including news, sports, entertainment, music and movie previews. With the addition of Mobile TV, AT&T customers now have even more choices in how they experience and enjoy video content from their phone. As with CV, AT&T Mobile TV will have the Parental Controls feature, which provides content filtering and purchase blocking on your phone so that you can restrict access to content that may be inappropriate for younger viewers.

Monthly access packages for AT&T Mobile TV begin at $15 a month for the Basic package, which includes unlimited access to Mobile TV, as well as access to the exclusive CNCRT channel for a limited time. AT&T also offers a Mobile TV Plus package for $30 a month, which includes unlimited Mobile TV, unlimited mobile Web browsing on MEdia Net and unlimited CV mobile video. Customers can also subscribe to a limited basic package for $13 a month, which gives them access to four channels: CBS Mobile, FOX Mobile, NBC 2Go and NBC News 2Go. Because AT&T Mobile TV operates on MediaFLO USA's own dedicated multicast network, AT&T customers do not incur data or voice charges. Additionally, programming is subject to change, and sports programming is subject to blackout restrictions.