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Unwire Your Business with MDM   With enterprises mobilizing key business functions and allowing employees to work from anywhere via mobile devices, managing and securing these mobile environments has never been more critical. As the number of personally-owned mobile devices in the enterprise continues to grow, IT managers need a simple, automated way to quickly configure and secure those devices. So, to gain a competitive edge, look for a MDM solution that leverages end-user self-service portals, application management and a Telecom cost control capability. Now, the variety of mobile device types, networks and applications has increased scrutiny on IT. To address this problem focus on usability by leveraging a single mobility management console that provides a Web services API, (BI) reporting and TEM. We interview Bryan Whitmarsh to gain SAP's perspective on MDM. Bryan is a mobility solutions manger for SAP. 40 Minutes Project Collaboration Success   The most widely used technology tools for managing projects continue to be email, Word, and Excel. But collaboration and project management tools are being broadly implemented among many organizations. What if a project manager could better use the tools already available in their organization, or if they don’t exist, easily and cost effectively “rent” external systems to create a first rate project collaboration system? What would the value to the project team and key stakeholders be if this was simple and easy to setup and use with a noticeable increase in productivity? Fortunately, powerful business collaboration platform services with structured execution capabilities are within the reach of project managers and their organizations. We interview Arpan Shah to gain Microsoft's perspective on project collaboration. Arpan is the Director of Product Management for Microsoft Project. 18 Minutes Scalable Enterprise Servers   IT managers are facing infrastructure challenges that include costs, energy, change and productivity. Whether for memory hungry virtualization solutions , compute intensive databases, or high availability for mission-critical business, IT managers must have the flexibility to scale and configure servers for their unique datacenter requirements. To gain a competitive edge, look for a solution that incorporates supercomputer and mainframe-inspired features that provide a faster response time and improved system performance. Top solutions in this space offer increase speed, workload performance, reliability and security with higher memory and less energy consumption. We interview Mike Mitsch to gain NEC's perspective on Scalable Enterprise Servers. Mike is the VP of IT platform products at NEC. 20 Minutes Sybase ASE 15.7   There is explosive growth in the data volumes being managed by organizations. The transition from an average of a few hundred gigabytes managed by the operational store a decade ago, to the many terabytes being managed today, has happened rapidly. Terabyte-scale operational environments present a unique set of challenges. Such environments need the performance and scale to meet the most demanding Wall Street trading systems, but at the same time the ability to run intra-day and end-of-day reporting and operational decision support systems. This ability to handle “mixed workloads”— the happy coexistence of demanding transactional systems and operational reporting systems — is key to gaining a competitive advantage. We interview Raj Rathee to gain Sybase's perspective on mission-critical enterprise database management systems. Raj is a senior manager for product management at Sybase. 30 Minutes IT Event Correlation & Analysis   IT event correlation and analysis tools improve operations productivity and minimize trouble shooting by consolidating events from devices, applications and even other tools. Effective ECA can also prevent event storms and false positives. Top solutions in this space enable IT operations to discover topology relationships, and to automate event correlation and root cause analysis without a lot of customization. To gain a competitive edge, look for a solution that leverages Business Dashboards to provide a real-time, end-to-end perspective on your information infrastructure, its health, and its effect on the business-critical services that it supports. We interview Brian Lett to gain EMC's perspective on IT event correlation and analysis. Brian is the Senior Product Marketing Manager at EMC's Infrastructure Management Group. 71 Minutes Mobile Tagging   Mobile is the global mass communication medium—in the sense that it includes all the capabilities of its forerunners (print, radio, movies, TV & Web). If there is any doubt about where your business must go, one thing is certain: it must go mobile. Customers expect no less. Anything that makes instant access to relevant content cumbersome is about to become a deal spoiler. Consumers expect all media to be available on their mobile devices. And people want to access mobile content from any of their devices. Business leaders can choose to strengthen the connections between their brands and mobile consumers. More than that, you can choose to engage and entertain consumers through mobile media, and you can do it in immersive and measurable ways. We interview Brian Fleisher to gain Microsoft's perspective on Mobile Tagging. Brian is a Senior Director of Product Management and Business Development for Microsoft Tag. 25 Minutes Information Architecture Tooling   Improving enterprise alignment to enable better business intelligence and information management is a key challenge facing forward thinking companies. However, data architecture is no longer enough to create a connection between business and IT. To make that connection, many organizations are selecting a model-driven approach to improve business intelligence and Information Architecture. Top solutions in this space support alignment by leveraging an enterprise glossary and a user interface that can be completely customized by role. To gain a competitive edge, look for a solution that leverages metadata management with a 360 degree view of key information assets and an enterprise-wide impact analysis capability. We interview David Dichmann to gain Sybase's perspective on modeling and architectural tools.  35 Minutes Social Logic   DM can deliver ROI but its adoption is limited by a steep learning curve. Business rules requirements need to be specific, clear and actionable. By doing so, business rules implementations converge quickly to high quality and accurate business rules, significantly reducing uncertainty and project risk. DM technologies provide agility; but you can make DM more Performance-Driven by leveraging business data and analytics in context at authoring time. A wealth of tacit knowledge resides in the heads of Customer Service personnel. The key to gaining a competitive advantage is capturing that tacit knowledge out of the collective. That tacit knowledge can then support Case Workers making manual decisions, providing insights on the impact of those decisions in real-time. We interview Carole-Ann Matignon to gain Sparkling Logic's perspective on social logic. Carole-Ann is CEO and Founder of Sparkling Logic. 44 Minutes Self Service BI   Today’s decision-makers need easy access to information and the tools that allow them to derive new insights on demand. BI business users are seeking the simple and fun experience that their personal tools are providing. That stands in contrast to BI applications that can be difficult to learn, navigate and use. Another challenge for users comes in the form of including data from external sources. Excel files, text files, XML files, or even Web pages can be difficult for the average user to integrate with relational or multidimensional data retrieved from traditional BI solutions. But while business users demand easy of use, IT needs standards and control. IT also needs to leverage a solution that ensures data quality, integrity and security. We interview Michael Tejedor to gain Microsoft's perspective on self service business intelligence. Michael is the Senior Product Manager for Microsoft Business Intelligence. 35 Minutes Democratizing BPM   Seeing and understanding important business and IT information is a critical challenge. Meeting this challenge can be achieved with diagramming tools that help you organize and simplify business process complexity. Whether you’re capturing existing business processes or analyzing your supply chain, you need to leverage tools that make it easier for business and IT users to map processes and share business insight across your organization. By using standardized notations you can help all process participants build diagrams that conform to standards and make complex business process information easier to understand. But, getting the entire picture requires a clear and complete view of your business processes at both a high-level perspective as well as a more detailed look into you data. We interview Chris Crane to gain Microsoft's perspective on BPM. Chris is the director of Visio Product Management at Microsoft.  39 Minutes Seapine ALM 2011   At the end of the day, all customers’ desire from you is a product that works right 100% of the time. To build high quality software, you need to begin with the end in mind. You need to build products using a quality-centric development process, backed by quality-centric software tools. Furthermore, your teams need to deliver quality software faster, work more agilely, and comply with standards and regulations. A key component in accomplishing this mission is an enterprise reporting platform that provides complete visibility over the application development lifecycle. We interview Jeff Amfahr to gain Seapine Software's perspective on What's New in Seapine ALM 2011. Jeff is a Director of Product Management at Seapine Software. 27 Minutes Gain Visibility & Control with EPM   Project and portfolio management helps organizations improve visibility and control across varied portfolios. Effective PPM solutions need to provide organizations of different sizes and maturity levels with the right tools to ensure that teams can successfully collaborate to deliver projects on time and realize their anticipated return on investment (ROI). Even departments within a large organization might have divergent PPM requirements. To stay competitive, select an EPM solution which provides executives, portfolio analysts, managers, and team members with productivity tools to effectively manage all work throughout its life cycle, and to ensure alignment with an organization’s business strategy. We interview Arpan Shah to gain Microsoft's perspective on Enterprise Project Management. Arpan is the Director of Product Management for Microsoft Project.  23 Minutes Business Rules Management   Making consistent decisions across your organization is a complex task. Usually for any one decision, multiple data elements must be evaluated. In addition, decision making must respond to constantly changing conditions—external factors such as economic changes, competition, or regulations, as well as internally driven changes such as new product launches or new strategies. Without a sophisticated system for managing rules, it’s highly improbable for an organization to make decisions that avoid losses or drive maximum revenue. When selecting a BRMS look for technologies that help IT and business experts work together to develop intelligible, effective rules; and to quickly deploy new process applications with immediate support from the rules system. We interview Don Griest to gain FICO's perspective on BRMS. Don Griest is Sr. Director, Product Management with FICO. 43 Minutes Complex Event Processing   In order to be a global competitor, you need real-time agility, and you must driven by events. A delayed response to changing conditions can mean missed opportunities, and overlooked threats. To meet this challenge, CEP is being leveraged to identify patterns in fast paced, high-volume data streams that move through business systems in real time. But building low-latency event driven applications that can distill insight from the noise of incoming data has been difficult—until now. Quickly building and deploy new applications with rapid application development is key to achieving an enterprise view of the market. Rapid application development represents a third option to the perennial “buy vs. build” debate, by letting you have the flexibility and fit of a custom solution at the lower cost and reduced implementation time of an off-the-shelf solution. We interview Neil McGovern to gain Sybase's perspective on CEP. 54 Minutes EA Modeling   Achieving alignment between an organization’s core goals and the IT infrastructure that supports an enterprise’s strategic direction is an ongoing challenge. So, you need to find ways that business processes and the data for information systems can be used to align business needs and information technology. Furthermore, aligning business processes with data from information systems enables the development of a model-driven approach that ultimately leads to heightened agility and greater productivity across the enterprise. Data modelers, analysts and information resource managers will appreciate the ways that different data flows can be used to visualize, understand and contribute to effective business processes when business models and data models meet. We interview David Dichmann to gain Sybase's perspective on EA Modeling. David is a Product Line Manager for Design Tools at Sybase. 44 Minutes Text Analytics   In today’s competitive landscape, you need accurate business answers fast. You probably have noticed that much of your information is locked in unstructured text. So, what can you do about integrating structured data with unstructured and semistructured content? Well, many leading organizations are leveraging analytical database systems that build in text search and analysis which turns raw data into actionable information. By doing so, enterprises are now able to analyze previously untapped sources of information, such as web content and email, to deliver smarter answers across structured and unstructured data. We interview Joydeep Das to gain Sybase's perspective on Text Analytics. Joydeep is a Director of Analytics Product Management with Sybase. 33 Minutes  Data Quality   You probably already know that you have data quality issues, and efficiently reaching every customer and qualified prospect is critical. So, your challenge is looking for, identifying, and correcting bad data. To meet that challenge, you need quick insight into the types of bad contact data in your systems, like invalid street addresses, phone numbers and email addresses, which often result in lost marketing and sales opportunities, waste associated with undeliverable mail, and costly return shipping fees. Those data quality issues and the need to integrate increasingly complex enterprise data requires that you select a solution that offers a single, comprehensive view of your critical information assets. We interview Greg Brown to gain Melissa Data's perspective on Data Quality. Greg is the Director of Marketing for Melissa Data. 27 Minutes Information Governance   Even though standards for good governance are rising, much of today's focus around corporate governance leaves information out of the discussion. Carefully managing your growing volume of information carries both risk and opportunity for your enterprise. Furthermore, corporate leaders need to be active stewards of their companies' information and should know as much about their information assets as their CFO knows about their company's financial assets. By implementing a company wide information governance initiative, you can create and enforce policies that help ensure information quality, compliance, and protection while increasing business value. We interview Gregory Kosinski to gain EMC's perspective on Information Governance. Gregory is the Director of Marketing for EMC SourceOne Products. 21 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes Microsoft Project 2010   In today’s challenging environment, teams and organizations of all sizes must select and deliver the right projects on time and on budget. Furthermore, reducing costs by enabling smarter and more informed decisions about budgeting and resource allocation is critical. Consequently, more and more companies are relying on project and portfolio management tools to analyze their current and future project performance. Also, it is important to leverage flexible work management solutions and the right collaboration tools for occasional and professional project managers, but you also need a pathway to more advanced project and portfolio management capabilities as your business needs evolve. We interview Seth Patton to gain Microsoft's perspective Project and Portfolio Management. Seth is a Senior Director with Microsoft. 30 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes  Business Process Mobilization   We have only just scratched the surface of the productivity gains that are likely to grow from the development of mobile technology. Furthermore, the paradigm is shifting from portable voice transmission and email delivery to a complete pocket office and control center that can replicate every function available at company headquarters. Companies that embrace the new technology will enhance their existing IT investments, increase their workforce productivity and put themselves at the forefront of the new business mobility that can help companies manage their business more effectively and more profitably. Moreover, you can now leverage a new level of access to information and management control of processes and operations than has previously been thought possible. We interview Bryan Whitmarsh to gain Sybase's perspective on business process mobilization. Bryan is a senior product manager with Sybase. 26 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisions with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisions as a true corporate asset. Managing decisions as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisions in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes Smarter Analytics with Sybase IQ 15   For more than 40 years, businesses have been using information technology to automate front office and back office operational systems. Throughout that time, businesses have made tremendous gains in productivity, but the technology has consistently failed to meet the needs of decision-makers throughout the enterprise. Meanwhile, the volume and complexity of transactional data has grown exponentially. In today’s environment, operational excellence is not enough to propel your business forward. Winners (and losers) are now determined by the quality of the decisions and predictions enabled by getting the answers you need. We interview Dan Lahl to gain Sybase's perspective on how to get smarter answers with column based analytical servers. Dan is the Director of Marketing for Sybase IQ. 52 Minutes  Enterprise Social Networking   Wikis have taken the Content Management System and Email revolutions to the next level by helping organizations optimize the sharing of collective knowledge, insights and creativity. Specifically, Wikis improve connectedness by tapping into community involvement. As you know, delegation is key to managerial success, but community delegation drives greater leverage and productivity. Furthermore, Wikis can improve business processes by capturing and disseminating the subtleness of informal knowledge. Finally, when selecting an enterprise-class wiki solution look to scalability, performance, reliability and a secure well-supported environment.  We interview Devang Mehta to gain eTouch SamePage's perspective on enterprise social networking. Devang is the head of marketing and business development for eTouch SamePage. 43 Minutes Higher Business Performance   Enterprise BI solutions need to be efficient, reliable, and agile. To meet that requirement, leaders must leverage an architecture that is open and standards-based, platform neutral, location transparent, and that features peer-to-peer services that are loosely coupled, interface based, and coarsely grained. SOA, on the other hand, is ideal. Furthermore, with the right information-enabling technology and leadership, decision-makers can become performance managers. Reporting is key to catalyzing your performance management effort. We interview Meg Dussault, and Leah MacMillan to gain Cognos' perspective on turning information into higher business performance. Meg is the Director of corporate positioning, and Leah is the VP of product marketing both are with Cognos.  39 Minutes Decision Services When planning BPM systems and SOA, the role of business rules management needs to be examined and clarified. This is best achieved by creating a set of modular software applications that can work together and allow each component of the system to focus on what it does best. By leveraging SOA, organizations can create and implement new applications more quickly than with other development approaches. These new service-based applications can easily be designed to interact with other “services” both inside and outside of the organization. The next step in the SOA paradigm is to automate the answering of business questions for other services, applications or processes. We interview James Taylor to gain Fair Isaac's perspective on decision services.  James is the VP of marketing at Fair Isaac.  46 Minutes Smarter Decisions with EDM The need to make decisions with greater precision, consistency and agility is the driving force behind enterprise decision management. EDM leverages predictive analytics and business rules management to ramp up business intelligence to the next level from reporting to the execution of decisions. Adding EDM to BI extends the value of analytics driven insights, and allows businesses to make smarter strategic, tactical and operational decisions. We interview James Taylor to gain insight into to making smarter decisions with EDM. James is the VP of marketing at Fair Isaac.  43 Minutes

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