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Big Data & Text Analytics   You already know that tracking your assets such as money, real estate, employees, equipment, orders, deliveries and intellectual property is a strategic exercise. However, you may not have an accurate assessment of some of your most valuable data? For example, some of your most valuable data may reside in documents, emails, intranets, websites, blogs and wikis. That unstructured data presents a Big Data challenge when it comes to finding and exploiting business-critical information. So, to gain a competitive edge, look for a solution that provides deep textual analytics on your unstructured content. That deeper level of analytics will enable your organization to derive more value from your Big Data. We interview Scott Coles to gain ISYS Search Software’s perspective on Text Analytics & Big Data. Scott is the CEO of ISYS Search Software. 22 Minutes Scalable Enterprise Servers   IT managers are facing infrastructure challenges that include costs, energy, change and productivity. Whether for memory hungry virtualization solutions , compute intensive databases, or high availability for mission-critical business, IT managers must have the flexibility to scale and configure servers for their unique datacenter requirements. To gain a competitive edge, look for a solution that incorporates supercomputer and mainframe-inspired features that provide a faster response time and improved system performance. Top solutions in this space offer increase speed, workload performance, reliability and security with higher memory and less energy consumption. We interview Mike Mitsch to gain NEC's perspective on Scalable Enterprise Servers. Mike is the VP of IT platform products at NEC. 20 Minutes Sybase ASE 15.7   There is explosive growth in the data volumes being managed by organizations. The transition from an average of a few hundred gigabytes managed by the operational store a decade ago, to the many terabytes being managed today, has happened rapidly. Terabyte-scale operational environments present a unique set of challenges. Such environments need the performance and scale to meet the most demanding Wall Street trading systems, but at the same time the ability to run intra-day and end-of-day reporting and operational decision support systems. This ability to handle “mixed workloads”— the happy coexistence of demanding transactional systems and operational reporting systems — is key to gaining a competitive advantage. We interview Raj Rathee to gain Sybase's perspective on mission-critical enterprise database management systems. Raj is a senior manager for product management at Sybase. 30 Minutes Self Service BI   Today’s decision-makers need easy access to information and the tools that allow them to derive new insights on demand. BI business users are seeking the simple and fun experience that their personal tools are providing. That stands in contrast to BI applications that can be difficult to learn, navigate and use. Another challenge for users comes in the form of including data from external sources. Excel files, text files, XML files, or even Web pages can be difficult for the average user to integrate with relational or multidimensional data retrieved from traditional BI solutions. But while business users demand easy of use, IT needs standards and control. IT also needs to leverage a solution that ensures data quality, integrity and security. We interview Michael Tejedor to gain Microsoft's perspective on self service business intelligence. Michael is the Senior Product Manager for Microsoft Business Intelligence. 35 Minutes Information Architecture Tooling   Improving enterprise alignment to enable better business intelligence and information management is a key challenge facing forward thinking companies. However, data architecture is no longer enough to create a connection between business and IT. To make that connection, many organizations are selecting a model-driven approach to improve business intelligence and Information Architecture. Top solutions in this space support alignment by leveraging an enterprise glossary and a user interface that can be completely customized by role. To gain a competitive edge, look for a solution that leverages metadata management with a 360 degree view of key information assets and an enterprise-wide impact analysis capability. We interview David Dichmann to gain Sybase's perspective on modeling and architectural tools.  35 Minutes Document Filters Drive Intel   Enterprises are increasingly tasked with conducting deep inspection of their unstructured content stores, either as a discovery exercise or for compliance or analytics purposes. When the push for federated search became evident some years ago, market demand was focused on connectors, which enabled a company’s search engine to ‘talk’ to its various enterprise applications. However, there is a need to go deeper than the base connector level, and extract and render file contents for deep inspection, analysis and surveillance of information. Document Filters go deeper than the application layer that connectors support, and actually pull through the text and metadata that drive analytics. In this sense, filters serve as the very tool that power all content processing systems. We interview Bob Smith to gain ISYS Search’s perspective on Text Analytics. Bob is President of ISYS Search’s Americas. 36 Minutes Complex Event Processing   In order to be a global competitor, you need real-time agility, and you must driven by events. A delayed response to changing conditions can mean missed opportunities, and overlooked threats. To meet this challenge, CEP is being leveraged to identify patterns in fast paced, high-volume data streams that move through business systems in real time. But building low-latency event driven applications that can distill insight from the noise of incoming data has been difficult—until now. Quickly building and deploy new applications with rapid application development is key to achieving an enterprise view of the market. Rapid application development represents a third option to the perennial “buy vs. build” debate, by letting you have the flexibility and fit of a custom solution at the lower cost and reduced implementation time of an off-the-shelf solution. We interview Neil McGovern to gain Sybase's perspective on CEP. 54 Minutes EA Modeling   Achieving alignment between an organization’s core goals and the IT infrastructure that supports an enterprise’s strategic direction is an ongoing challenge. So, you need to find ways that business processes and the data for information systems can be used to align business needs and information technology. Furthermore, aligning business processes with data from information systems enables the development of a model-driven approach that ultimately leads to heightened agility and greater productivity across the enterprise. Data modelers, analysts and information resource managers will appreciate the ways that different data flows can be used to visualize, understand and contribute to effective business processes when business models and data models meet. We interview David Dichmann to gain Sybase's perspective on EA Modeling. David is a Product Line Manager for Design Tools at Sybase. 44 Minutes Mobile Tagging   Mobile is the global mass communication medium—in the sense that it includes all the capabilities of its forerunners (print, radio, movies, TV & Web). If there is any doubt about where your business must go, one thing is certain: it must go mobile. Customers expect no less. Anything that makes instant access to relevant content cumbersome is about to become a deal spoiler. Consumers expect all media to be available on their mobile devices. And people want to access mobile content from any of their devices. Business leaders can choose to strengthen the connections between their brands and mobile consumers. More than that, you can choose to engage and entertain consumers through mobile media, and you can do it in immersive and measurable ways. We interview Brian Fleisher to gain Microsoft's perspective on Mobile Tagging. Brian is a Senior Director of Product Management and Business Development for Microsoft Tag. 25 Minutes Text Analytics   In today’s competitive landscape, you need accurate business answers fast. You probably have noticed that much of your information is locked in unstructured text. So, what can you do about integrating structured data with unstructured and semistructured content? Well, many leading organizations are leveraging analytical database systems that build in text search and analysis which turns raw data into actionable information. By doing so, enterprises are now able to analyze previously untapped sources of information, such as web content and email, to deliver smarter answers across structured and unstructured data. We interview Joydeep Das to gain Sybase's perspective on Text Analytics. Joydeep is a Director of Analytics Product Management with Sybase. 33 Minutes Data Quality   You probably already know that you have data quality issues, and efficiently reaching every customer and qualified prospect is critical. So, your challenge is looking for, identifying, and correcting bad data. To meet that challenge, you need quick insight into the types of bad contact data in your systems, like invalid street addresses, phone numbers and email addresses, which often result in lost marketing and sales opportunities, waste associated with undeliverable mail, and costly return shipping fees. Those data quality issues and the need to integrate increasingly complex enterprise data requires that you select a solution that offers a single, comprehensive view of your critical information assets. We interview Greg Brown to gain Melissa Data's perspective on Data Quality. Greg is the Director of Marketing for Melissa Data. 27 Minutes IMDB Drives Extreme Performance   In Memory Databases IMDB enable data virtualization and scaling which are critical to meeting the needs of high data volume and high concurrent user organizations, whether deployed in public cloud or private data center environments. Leveraging a fully integrated in memory database eliminates the need for application changes and provides the flexibility that allows IMDB to be configured to meet application requirements. In data centers, the IT challenge is to increase efficiency and availability while lowering data center costs. At the same time, application deployments in grid and cloud computing environments are increasing the requirements of transaction processing systems to support large volumes of concurrent users with high transaction rates. We interview Raj Rathee to gain Sybase's perspective on in memory databases. Raj is a product manager for Sybase Adaptive Server Enterprise. 24 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes Business Rules Management   Making consistent decisions across your organization is a complex task. Usually for any one decision, multiple data elements must be evaluated. In addition, decision making must respond to constantly changing conditions—external factors such as economic changes, competition, or regulations, as well as internally driven changes such as new product launches or new strategies. Without a sophisticated system for managing rules, it’s highly improbable for an organization to make decisions that avoid losses or drive maximum revenue. When selecting a BRMS look for technologies that help IT and business experts work together to develop intelligible, effective rules; and to quickly deploy new process applications with immediate support from the rules system. We interview Don Griest to gain FICO's perspective on BRMS. Don Griest is Sr. Director, Product Management with FICO. 43 Minutes  Business Process Mobilization   We have only just scratched the surface of the productivity gains that are likely to grow from the development of mobile technology. Furthermore, the paradigm is shifting from portable voice transmission and email delivery to a complete pocket office and control center that can replicate every function available at company headquarters. Companies that embrace the new technology will enhance their existing IT investments, increase their workforce productivity and put themselves at the forefront of the new business mobility that can help companies manage their business more effectively and more profitably. Moreover, you can now leverage a new level of access to information and management control of processes and operations than has previously been thought possible. We interview Bryan Whitmarsh to gain Sybase's perspective on business process mobilization. Bryan is a senior product manager with Sybase. 26 Minutes Smarter Analytics with Sybase IQ 15   For more than 40 years, businesses have been using information technology to automate front office and back office operational systems. Throughout that time, businesses have made tremendous gains in productivity, but the technology has consistently failed to meet the needs of decision-makers throughout the enterprise. Meanwhile, the volume and complexity of transactional data has grown exponentially. In today’s environment, operational excellence is not enough to propel your business forward. Winners (and losers) are now determined by the quality of the decisions and predictions enabled by getting the answers you need. We interview Dan Lahl to gain Sybase's perspective on how to get smarter answers with column based analytical servers. Dan is the Director of Marketing for Sybase IQ. 52 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisions with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisions as a true corporate asset. Managing decisions as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisions in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes

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