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Big Data & Text Analytics   You already know that tracking your assets such as money, real estate, employees, equipment, orders, deliveries and intellectual property is a strategic exercise. However, you may not have an accurate assessment of some of your most valuable data? For example, some of your most valuable data may reside in documents, emails, intranets, websites, blogs and wikis. That unstructured data presents a Big Data challenge when it comes to finding and exploiting business-critical information. So, to gain a competitive edge, look for a solution that provides deep textual analytics on your unstructured content. That deeper level of analytics will enable your organization to derive more value from your Big Data. We interview Scott Coles to gain ISYS Search Software’s perspective on Text Analytics & Big Data. Scott is the CEO of ISYS Search Software. 22 Minutes Social Logic   DM can deliver ROI but its adoption is limited by a steep learning curve. Business rules requirements need to be specific, clear and actionable. By doing so, business rules implementations converge quickly to high quality and accurate business rules, significantly reducing uncertainty and project risk. DM technologies provide agility; but you can make DM more Performance-Driven by leveraging business data and analytics in context at authoring time. A wealth of tacit knowledge resides in the heads of Customer Service personnel. The key to gaining a competitive advantage is capturing that tacit knowledge out of the collective. That tacit knowledge can then support Case Workers making manual decisions, providing insights on the impact of those decisions in real-time. We interview Carole-Ann Matignon to gain Sparkling Logic's perspective on social logic. Carole-Ann is CEO and Founder of Sparkling Logic. 44 Minutes Document Filters Drive Intel   Enterprises are increasingly tasked with conducting deep inspection of their unstructured content stores, either as a discovery exercise or for compliance or analytics purposes. When the push for federated search became evident some years ago, market demand was focused on connectors, which enabled a company’s search engine to ‘talk’ to its various enterprise applications. However, there is a need to go deeper than the base connector level, and extract and render file contents for deep inspection, analysis and surveillance of information. Document Filters go deeper than the application layer that connectors support, and actually pull through the text and metadata that drive analytics. In this sense, filters serve as the very tool that power all content processing systems. We interview Bob Smith to gain ISYS Search’s perspective on Text Analytics. Bob is President of ISYS Search’s Americas. 36 Minutes Self Service BI   Today’s decision-makers need easy access to information and the tools that allow them to derive new insights on demand. BI business users are seeking the simple and fun experience that their personal tools are providing. That stands in contrast to BI applications that can be difficult to learn, navigate and use. Another challenge for users comes in the form of including data from external sources. Excel files, text files, XML files, or even Web pages can be difficult for the average user to integrate with relational or multidimensional data retrieved from traditional BI solutions. But while business users demand easy of use, IT needs standards and control. IT also needs to leverage a solution that ensures data quality, integrity and security. We interview Michael Tejedor to gain Microsoft's perspective on self service business intelligence. Michael is the Senior Product Manager for Microsoft Business Intelligence. 35 Minutes Information Governance   Even though standards for good governance are rising, much of today's focus around corporate governance leaves information out of the discussion. Carefully managing your growing volume of information carries both risk and opportunity for your enterprise. Furthermore, corporate leaders need to be active stewards of their companies' information and should know as much about their information assets as their CFO knows about their company's financial assets. By implementing a company wide information governance initiative, you can create and enforce policies that help ensure information quality, compliance, and protection while increasing business value. We interview Gregory Kosinski to gain EMC's perspective on Information Governance. Gregory is the Director of Marketing for EMC SourceOne Products. 21 Minutes Democratizing BPM   Seeing and understanding important business and IT information is a critical challenge. Meeting this challenge can be achieved with diagramming tools that help you organize and simplify business process complexity. Whether you’re capturing existing business processes or analyzing your supply chain, you need to leverage tools that make it easier for business and IT users to map processes and share business insight across your organization. By using standardized notations you can help all process participants build diagrams that conform to standards and make complex business process information easier to understand. But, getting the entire picture requires a clear and complete view of your business processes at both a high-level perspective as well as a more detailed look into you data. We interview Chris Crane to gain Microsoft's perspective on BPM. Chris is the director of Visio Product Management at Microsoft.  39 Minutes Business Rules Management   Making consistent decisions across your organization is a complex task. Usually for any one decision, multiple data elements must be evaluated. In addition, decision making must respond to constantly changing conditions—external factors such as economic changes, competition, or regulations, as well as internally driven changes such as new product launches or new strategies. Without a sophisticated system for managing rules, it’s highly improbable for an organization to make decisions that avoid losses or drive maximum revenue. When selecting a BRMS look for technologies that help IT and business experts work together to develop intelligible, effective rules; and to quickly deploy new process applications with immediate support from the rules system. We interview Don Griest to gain FICO's perspective on BRMS. Don Griest is Sr. Director, Product Management with FICO. 43 Minutes Complex Event Processing   In order to be a global competitor, you need real-time agility, and you must driven by events. A delayed response to changing conditions can mean missed opportunities, and overlooked threats. To meet this challenge, CEP is being leveraged to identify patterns in fast paced, high-volume data streams that move through business systems in real time. But building low-latency event driven applications that can distill insight from the noise of incoming data has been difficult—until now. Quickly building and deploy new applications with rapid application development is key to achieving an enterprise view of the market. Rapid application development represents a third option to the perennial “buy vs. build” debate, by letting you have the flexibility and fit of a custom solution at the lower cost and reduced implementation time of an off-the-shelf solution. We interview Neil McGovern to gain Sybase's perspective on CEP. 54 Minutes Text Analytics   In today’s competitive landscape, you need accurate business answers fast. You probably have noticed that much of your information is locked in unstructured text. So, what can you do about integrating structured data with unstructured and semistructured content? Well, many leading organizations are leveraging analytical database systems that build in text search and analysis which turns raw data into actionable information. By doing so, enterprises are now able to analyze previously untapped sources of information, such as web content and email, to deliver smarter answers across structured and unstructured data. We interview Joydeep Das to gain Sybase's perspective on Text Analytics. Joydeep is a Director of Analytics Product Management with Sybase. 33 Minutes  Data Quality   You probably already know that you have data quality issues, and efficiently reaching every customer and qualified prospect is critical. So, your challenge is looking for, identifying, and correcting bad data. To meet that challenge, you need quick insight into the types of bad contact data in your systems, like invalid street addresses, phone numbers and email addresses, which often result in lost marketing and sales opportunities, waste associated with undeliverable mail, and costly return shipping fees. Those data quality issues and the need to integrate increasingly complex enterprise data requires that you select a solution that offers a single, comprehensive view of your critical information assets. We interview Greg Brown to gain Melissa Data's perspective on Data Quality. Greg is the Director of Marketing for Melissa Data. 27 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisions with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisions as a true corporate asset. Managing decisions as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisions in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes  Enterprise Social Networking   Wikis have taken the Content Management System and Email revolutions to the next level by helping organizations optimize the sharing of collective knowledge, insights and creativity. Specifically, Wikis improve connectedness by tapping into community involvement. As you know, delegation is key to managerial success, but community delegation drives greater leverage and productivity. Furthermore, Wikis can improve business processes by capturing and disseminating the subtleness of informal knowledge. Finally, when selecting an enterprise-class wiki solution look to scalability, performance, reliability and a secure well-supported environment.  We interview Devang Mehta to gain eTouch SamePage's perspective on enterprise social networking. Devang is the head of marketing and business development for eTouch SamePage. 43 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Extend the Reach of Traditional BI   Saving labor on tedious tasks and freeing employees for more thought intensive work generates a dynamic competitive advantage for your business. This is being accomplished by creating intelligent tools that supercharge the knowledge management process by enabling a Web2.0 ecosystem for accessing, sharing and delivering business intelligence. Moreover, the solution is powered by machine-intelligent software Agents that act as an extension for business staff to collect, aggregate and mashup near real-time data from reliable Web and enterprise sources. Furthermore, the next generation of BI applications provide on the spot extract transform loading which is created by non-programmers from intranets, email and documents. We interview Bruce Molloy to gain Connotate Technologies' perspective on how to extend the reach of traditional business intelligence with software agents. Bruce is Connotate's CEO.  35 Minutes  Semantics Battles Fraud   The perpetrators of financial crime are constantly modifying their tactics, and centralizing case management is an effective way to deal with them. Furthermore, by automating the case management process, you can monitor cases in near-real time and in-flight. This ensures that fraud cases don’t fall through the cracks, and that you are more efficient. Gaining greater business knowledge from existing fraud databases and legacy systems should be a key component of your strategy. Particularly, semantics can facilitate better trend analysis, and make it available immediately to fraud analysts. By leveraging semantics, fraud risk  managers get the upper hand by obtain a contextual view of the fraud and risk exposure across your enterprise. We interview Jeff Dickerson to gain Metatomix's perspective on the role of semantics in financial services. Jeff is the CEO of Metatomix. 30 Minutes Semantically Connected Intelligence   When you’re making an important business decision or reacting to a developing emergency, you want to concentrate on crucial information. Leverage typical search tools, data warehouses or publish-subscribe systems, and you might end up with a vague analysis, a slow response, and an unsound decision. Optimizing your decision process requires information from multiple sources which come in different formats, and which is organized in conflicting ways. Needless to say, the potential for confusion is huge. To makes sense this real-time information jigsaw puzzle, you need technology that understands the context of data. We interview Daniel Reininger to gain Semandex Networks' perspective on Semantically connected intelligence. Daniel is the CEO of Semandex Networks. 37 Minutes Semantics Drives User Empowerment   Information workers have too many things to track across the Web and Enterprise. Furthermore, ignoring Information Fragmentation can cost you your competitive advantage. To meet this challenge, many companies are supercharging their knowledge management process by enabling a Web2.0 ecosystem within the enterprise. For example, Intelligent Software Agents can monitor, mashup and extract information from a variety of internal and external sources to deliver actionable insight. Collecting, aggregating and delivering normalized data from a broad range of structured and unstructured fast-changing sources is key to creating user empowerment. We interview Bruce Molloy to gain Connotate Technologies' perspective on information access technology. Bruce is the CEO of Connotate Technologies. 35 Minutes Semantic Tech Drives Actionable Insight Semantic technology intelligently links customer data from existing disparate systems to create a common understanding of your customer across the enterprise. Using this contextual understanding, semantic solutions enable real-time analysis and insights, orchestrating coordinated responses amongst existing systems to optimize customer response and relationships. Furthermore, the semantic approach intelligently integrates existing systems in real-time to optimize and implement decisions based on the best data available. We interview Colin Britton to gain Metatomix's perspective on how turn data into actionable insight. Colin is the CTO of Metatomix.  32 Minutes Asset and Workforce Management   Having the ability for a device or machine to talk to one other is vital. Indeed, the emerging market of machine-to-machine solutions is key to gaining the competitive advantage that drives your profitability. Furthermore, M2M (machine-to-machine) solutions and tools support the exchange of real-time information between hardware assets, mobile workers, back-office management and key stakeholders in mission-critical departments. The result is an efficient and intuitive system that better manages employees and devices, regardless of their location. We interview Mike Stramaglio and Ramiro Trevino to gain MWA Intelligence's perspective on asset and workforce management. Mike is the CEO, and Ramiro is the VP of Engineering both with MWA Intelligence.  37 Minutes Semantics Drives Critical Intelligence   Jessica Lunsford was murdered by a known sex offender who did not inform the police that he had moved into her neighborhood, and who had been released earlier by a state court that did not have access to parts of his criminal record. This tragedy has caused new information-integration technologies to be adopted by the Florida court system. Those semantic technologies link data from existing disparate systems to create a more common understanding. We interview Howard Greenblatt to gain Metatomix's perspective on how semantics drives mission critical actionable intelligence. Howard is the CTO of Metatomix. 35 Minutes Higher Business Performance   Enterprise BI solutions need to be efficient, reliable, and agile. To meet that requirement, leaders must leverage an architecture that is open and standards-based, platform neutral, location transparent, and that features peer-to-peer services that are loosely coupled, interface based, and coarsely grained. SOA, on the other hand, is ideal. Furthermore, with the right information-enabling technology and leadership, decision-makers can become performance managers. Reporting is key to catalyzing your performance management effort. We interview Meg Dussault, and Leah MacMillan to gain Cognos' perspective on turning information into higher business performance. Meg is the Director of corporate positioning, and Leah is the VP of product marketing both are with Cognos.  39 Minutes Mass Market SOA And Web 2.0 Apps   Rich Enterprise Applications arise from the convergence of two major trends in the development of Web applications. Those applications have become more complex, and any project that is targeting the goal of “retiring” an old outdated system often ends up, not only replacing the old functionality, but actually adding many new functions to the system. Furthermore, enterprise developers must serve two demanding groups of masters at the same time: consumers desiring all of the user interface aspects of Web 2.0 and businesses wanting more and more functionality. We interview Fima Katz to gain insight into meeting the Web 2.0 challenge with a components-based approach. Fima is the CEO of Exadel.  43 Minutes Improving User Interaction With RIAs While the web deployment model has reduce the cost of software deployment, it has also created a community of underserved business users that long for a return to the usability and responsiveness of desktop and client/server applications. Fortunately, forward-looking IT professionals are now turning their attention to design patterns and technologies that can improve the client side of the equation. As a result, we are now seeing widespread deployment of rich Internet applications (RIAs), which combines the responsiveness and interactivity of desktop applications with the broad reach and ease of distribution of the web. We interview Duane Nickull to gain insight into web development with actionable blueprints. Duane is a Technical Evangelist with Adobe Systems 58 Minutes Better Decisions With BI Reporting   A sales meeting is in full swing, but it immediately stalls because none of the sales figures in the PowerPoint presentation match the data compiled by the sales managers. Then reports generated within HR show an alarming increase in the rate of turnover. But further investigation uncovers information indicating that retention is at an all-time high. Which set of data is right? These scenarios are real and occur every day in businesses around the world. So what can be done to get consistent, trusted data to the people who need it? We interview Tim Lang to gain insight into how to make better decisions with embedded reporting. Tim is is a vice president of developer programs for Business Objects.  49 Minutes ECM Web Services   With Oracle’s acquisition of Stellent and IBM’s acquisition of FileNET, it’s clear that the ECM, SOA relationship is tightening. There are technical and practical realties that enable this relationship, as well as constraints. So, what are the technical consequences and impacts of ECM web services on the document life cycle? The answer to that question lies in the invocation and provisioning of web services. We interview Lloyd Dugan to gain IES' perspective on ECM web services. Lloyd is IES' CTO. 54 Minutes Beyond Search The mission of enterprise search is to help people find information quickly and easily. However, search alone is no longer enough to address the entire scope of information access needs. To realize greater productivity, better quality decisions and improved customer service you must get beyond search to leverage navigation and discovery. We interview Dave Haucke to gain insight into how to capitalize on enterprise search. Dave is the VP of Global Marketing for ISYS Search Software.  35 Minutes Can ECM and SOA Forge A Marriage?   Can SOA and ECM be bought together in a Technological Marriage? Particularly, should ECM technologies be run on or as part of the SOA infrastructure? Furthermore, what roles do the platform vendors, and niche ECM vendors play in this paradigm. We interview Lloyd Dugan to gain insight into integrating records management with SOA. Lloyd is Information Engineering Services' CTO. 59 Minutes

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