Project Collaboration Success   The most widely used technology tools for managing projects continue to be email, Word, and Excel. But collaboration and project management tools are being broadly implemented among many organizations. What if a project manager could better use the tools already available in their organization, or if they don’t exist, easily and cost effectively “rent” external systems to create a first rate project collaboration system? What would the value to the project team and key stakeholders be if this was simple and easy to setup and use with a noticeable increase in productivity? Fortunately, powerful business collaboration platform services with structured execution capabilities are within the reach of project managers and their organizations. We interview Arpan Shah to gain Microsoft's perspective on project collaboration. Arpan is the Director of Product Management for Microsoft Project. 18 Minutes Scalable Enterprise Servers   IT managers are facing infrastructure challenges that include costs, energy, change and productivity. Whether for memory hungry virtualization solutions , compute intensive databases, or high availability for mission-critical business, IT managers must have the flexibility to scale and configure servers for their unique datacenter requirements. To gain a competitive edge, look for a solution that incorporates supercomputer and mainframe-inspired features that provide a faster response time and improved system performance. Top solutions in this space offer increase speed, workload performance, reliability and security with higher memory and less energy consumption. We interview Mike Mitsch to gain NEC's perspective on Scalable Enterprise Servers. Mike is the VP of IT platform products at NEC. 20 Minutes Cloud Performance   As the industry shifts from the “PC Era” to the “Cloud Era”, the role of IT is rapidly outgrowing its ability to own and manage all its own apps, infrastructure and devices. Consumerization is driving IT to deliver a mix of applications to a variety of user-owned devices. At the same time, IT is under going pressure to take advantage of increasingly ubiquitous and low-cost cloud computing capacity from external cloud and hosting providers. Until now, those goals have been difficult to achieve without compromising performance. We interview Greg Smith to gain Citrix's perspective on Cloud Performance. Greg is the Sr. Technical Marketing Director at Citrix Systems Cloud Networking Group. 28 Minutes Wireless Intrusion Prevention   Wireless LANs are not nearly as secure as organizations might think. Because of the dynamic nature of client devices, they are vulnerable, even when deployed with the strongest available security standards. While much attention has been focused on security at the AP, many enterprises have thus far ignored the actual wireless network traffic itself. Wi-Fi increasingly acts as a connection point – or bridge – between the trusted inside network, users and data, and that outside world. And this bridge is literally in the air around us. Just as with wired networks, wireless security requires stateful inspection and traffic analysis. To keep up with the mounting threats across the airwaves, top solutions in this space leverage a dedicated wireless intrusion prevention system. We interview Chris Roeckl to gain Fluke Networks' perspective on WIPS. Chris is the VP, Field Marketing at Fluke Networks.  30 Minutes Sybase ASE 15.7   There is explosive growth in the data volumes being managed by organizations. The transition from an average of a few hundred gigabytes managed by the operational store a decade ago, to the many terabytes being managed today, has happened rapidly. Terabyte-scale operational environments present a unique set of challenges. Such environments need the performance and scale to meet the most demanding Wall Street trading systems, but at the same time the ability to run intra-day and end-of-day reporting and operational decision support systems. This ability to handle “mixed workloads”— the happy coexistence of demanding transactional systems and operational reporting systems — is key to gaining a competitive advantage. We interview Raj Rathee to gain Sybase's perspective on mission-critical enterprise database management systems. Raj is a senior manager for product management at Sybase. 30 Minutes Big Data & Text Analytics   You already know that tracking your assets such as money, real estate, employees, equipment, orders, deliveries and intellectual property is a strategic exercise. However, you may not have an accurate assessment of some of your most valuable data? For example, some of your most valuable data may reside in documents, emails, intranets, websites, blogs and wikis. That unstructured data presents a Big Data challenge when it comes to finding and exploiting business-critical information. So, to gain a competitive edge, look for a solution that provides deep textual analytics on your unstructured content. That deeper level of analytics will enable your organization to derive more value from your Big Data. We interview Scott Coles to gain ISYS Search Software’s perspective on Text Analytics & Big Data. Scott is the CEO of ISYS Search Software. 22 Minutes IT Event Correlation & Analysis   IT event correlation and analysis tools improve operations productivity and minimize trouble shooting by consolidating events from devices, applications and even other tools. Effective ECA can also prevent event storms and false positives. Top solutions in this space enable IT operations to discover topology relationships, and to automate event correlation and root cause analysis without a lot of customization. To gain a competitive edge, look for a solution that leverages Business Dashboards to provide a real-time, end-to-end perspective on your information infrastructure, its health, and its effect on the business-critical services that it supports. We interview Brian Lett to gain EMC's perspective on IT event correlation and analysis. Brian is the Senior Product Marketing Manager at EMC's Infrastructure Management Group. 71 Minutes Cloud Based Identity Management   As companies continue to increase their usage of the cloud, and as the extended workforce expands, the importance of controlling who has access to what systems and how access is granted is imperative. It is important to have one single source of security for all information, applications and systems required by the organization’s extended workforce and supply chain. One source of security helps each organization in its effort to provision and de-provision users from various internal and external applications in an expedient manner to minimize risk. Companies have said that this is beneficial for high investment joint ventures. At the same time, organizations need to consider internal policies and external regulatory compliance issues and how they impact access to information and systems. We interview Dave Miller to gain Covisint's perspective on Cloud-based ID Management. Dave is the CSO of Covisint. 42 Minutes Information Architecture Tooling   Improving enterprise alignment to enable better business intelligence and information management is a key challenge facing forward thinking companies. However, data architecture is no longer enough to create a connection between business and IT. To make that connection, many organizations are selecting a model-driven approach to improve business intelligence and Information Architecture. Top solutions in this space support alignment by leveraging an enterprise glossary and a user interface that can be completely customized by role. To gain a competitive edge, look for a solution that leverages metadata management with a 360 degree view of key information assets and an enterprise-wide impact analysis capability. We interview David Dichmann to gain Sybase's perspective on modeling and architectural tools.  35 Minutes Self Service BI   Today’s decision-makers need easy access to information and the tools that allow them to derive new insights on demand. BI business users are seeking the simple and fun experience that their personal tools are providing. That stands in contrast to BI applications that can be difficult to learn, navigate and use. Another challenge for users comes in the form of including data from external sources. Excel files, text files, XML files, or even Web pages can be difficult for the average user to integrate with relational or multidimensional data retrieved from traditional BI solutions. But while business users demand easy of use, IT needs standards and control. IT also needs to leverage a solution that ensures data quality, integrity and security. We interview Michael Tejedor to gain Microsoft's perspective on self service business intelligence. Michael is the Senior Product Manager for Microsoft Business Intelligence. 35 Minutes Requirements Traceability   You know you need traceability in your product development process to ensure quality and manage the impact of change. You may even think you’re pretty good at it. But how strong is your traceability? Strong enough to guarantee quality in every product, every time? Strong enough to help you eliminate wasted time and dollars? Strong enough to pass a compliance audit? You may think so, but if your company or department exhibits certain symptoms your traceability may not be as strong as you think. Achieving traceability within a product development lifecycle helps ensure that changes are shared across teams, in order to maintain quality and compliance. Traceability is especially critical for achieving compliance with ever-stricter government agencies. We interview Peter Varhol to gain Seapine Software's perspective on requirements traceability. Peter is a Solutions Evangelist with Seapine Software. 46 Minutes Cloud Networking   Leveraging the lessons learned by the companies that pioneered SaaS, and understanding the multi-tenant architecture that underlies successful SaaS offerings, can help professionals make informed decisions when evaluating cloud-based networking solutions based on a single-tenant, virtualized-tenant, and multi-tenant architecture. With single tenancy, vendors provide a single physical infrastructure, database and application stack per customer. With virtualized-tenancy architectures physical infrastructure may be shared but the vendor still provides a single database and application instance per customer. Multi-tenancy is a truly shared model, with a single infrastructure, database and application stack utilized by all customers. We interview Steve Woo to gain Aerohive Networks' perspective on Cloud Networking. Steve is a Senior Director of Product Management at Aerohive Networks. 32 Minutes Rugged Mobile Computing   While rugged mobile computers were once used primarily by military personnel, today's rugged computer is for people who perform normal job functions in demanding environments. Protection is needed against water, dust, shock, vibration and temperature extremes. Many workers also need to be able to view the display in direct sunlight. So, when selecting a ruggized mobile computing solution, it is important to leverage a level of protection for the specific environment in which the computer will be deployed. Now, even though categories terms such as "semi-rugged," "rugged," and "fully rugged" are often used, they are not easily defined. A good ranking metric is ingress protection, which is used to gauge specific performance criteria. We interview Bob Fowler to gain DRS Technologies' perspective on rugged mobile computing. Bob is a Sr. Product Manager at DRS Technologies. 32 Minutes Mobile Tagging   Mobile is the global mass communication medium—in the sense that it includes all the capabilities of its forerunners (print, radio, movies, TV & Web). If there is any doubt about where your business must go, one thing is certain: it must go mobile. Customers expect no less. Anything that makes instant access to relevant content cumbersome is about to become a deal spoiler. Consumers expect all media to be available on their mobile devices. And people want to access mobile content from any of their devices. Business leaders can choose to strengthen the connections between their brands and mobile consumers. More than that, you can choose to engage and entertain consumers through mobile media, and you can do it in immersive and measurable ways. We interview Brian Fleisher to gain Microsoft's perspective on Mobile Tagging. Brian is a Senior Director of Product Management and Business Development for Microsoft Tag. 25 Minutes Controller-less Wi-Fi   Wi-Fi is going through a fundamental and generational change. Enterprises want the mobility and productivity of Wi-Fi with the scale, performance, resilience, and ubiquity of the Internet. You shouldn't have to 'make-do-and mend' your wireless infrastructures; nor do you have to invest in 'odds on' systems just to get what you need. But, controller-based WLANs were designed for an era when there was insufficient processing power in Access Points to distribute intelligence. The controller-less approach distributes all control functions and data forwarding to smart APs. This is similar to how routers in the Internet function. So, to simplify cloud based Wi-Fi, more and more organizations are choosing to leverage a controller-less wireless LAN. We interview Devin Akin to gain Aerohive Networks' perspective on Enterprise Wi-Fi. Devin is the Chief Wi-Fi Architect at Aerohive Networks. 29 Minutes Gain Visibility & Control with EPM   Project and portfolio management helps organizations improve visibility and control across varied portfolios. Effective PPM solutions need to provide organizations of different sizes and maturity levels with the right tools to ensure that teams can successfully collaborate to deliver projects on time and realize their anticipated return on investment (ROI). Even departments within a large organization might have divergent PPM requirements. To stay competitive, select an EPM solution which provides executives, portfolio analysts, managers, and team members with productivity tools to effectively manage all work throughout its life cycle, and to ensure alignment with an organization’s business strategy. We interview Arpan Shah to gain Microsoft's perspective on Enterprise Project Management. Arpan is the Director of Product Management for Microsoft Project.  23 Minutes Information Governance   Even though standards for good governance are rising, much of today's focus around corporate governance leaves information out of the discussion. Carefully managing your growing volume of information carries both risk and opportunity for your enterprise. Furthermore, corporate leaders need to be active stewards of their companies' information and should know as much about their information assets as their CFO knows about their company's financial assets. By implementing a company wide information governance initiative, you can create and enforce policies that help ensure information quality, compliance, and protection while increasing business value. We interview Gregory Kosinski to gain EMC's perspective on Information Governance. Gregory is the Director of Marketing for EMC SourceOne Products. 21 Minutes Junos Pulse Mobile Security   For IT departments, mobile devices represent a new and vulnerable endpoint for threats distributed via email, text messaging, Bluetooth, Wi-Fi, and application downloads. Even worse, business data is at risk every time a device is lost or stolen. So, while smartphones help improve employees’ productivity, unprotected devices can mean loss or theft of valuable, confidential data and cause noncompliance with regulations such as the Health Insurance Portability and Accountability Act (HIPAA) or Sarbanes-Oxley Act (SOX). To meet the challenge, you need to leverage a Mobile Security Suite that offers enterprises and consumers a wide range of security features to protect various mobile devices. We interview Rich Campagna to gain Juniper Networks' perspective on the Junos Pulse Mobile Security Suite. Rich is a Director of Product Management in Juniper Networks Access & Acceleration Business Unit. 27 Minutes Seapine ALM 2011   At the end of the day, all customers’ desire from you is a product that works right 100% of the time. To build high quality software, you need to begin with the end in mind. You need to build products using a quality-centric development process, backed by quality-centric software tools. Furthermore, your teams need to deliver quality software faster, work more agilely, and comply with standards and regulations. A key component in accomplishing this mission is an enterprise reporting platform that provides complete visibility over the application development lifecycle. We interview Jeff Amfahr to gain Seapine Software's perspective on What's New in Seapine ALM 2011. Jeff is a Director of Product Management at Seapine Software. 27 Minutes Democratizing BPM   Seeing and understanding important business and IT information is a critical challenge. Meeting this challenge can be achieved with diagramming tools that help you organize and simplify business process complexity. Whether you’re capturing existing business processes or analyzing your supply chain, you need to leverage tools that make it easier for business and IT users to map processes and share business insight across your organization. By using standardized notations you can help all process participants build diagrams that conform to standards and make complex business process information easier to understand. But, getting the entire picture requires a clear and complete view of your business processes at both a high-level perspective as well as a more detailed look into you data. We interview Chris Crane to gain Microsoft's perspective on BPM. Chris is the director of Visio Product Management at Microsoft.  39 Minutes Business Rules Management   Making consistent decisions across your organization is a complex task. Usually for any one decision, multiple data elements must be evaluated. In addition, decision making must respond to constantly changing conditions—external factors such as economic changes, competition, or regulations, as well as internally driven changes such as new product launches or new strategies. Without a sophisticated system for managing rules, it’s highly improbable for an organization to make decisions that avoid losses or drive maximum revenue. When selecting a BRMS look for technologies that help IT and business experts work together to develop intelligible, effective rules; and to quickly deploy new process applications with immediate support from the rules system. We interview Don Griest to gain FICO's perspective on BRMS. Don Griest is Sr. Director, Product Management with FICO. 43 Minutes EA Modeling   Achieving alignment between an organization’s core goals and the IT infrastructure that supports an enterprise’s strategic direction is an ongoing challenge. So, you need to find ways that business processes and the data for information systems can be used to align business needs and information technology. Furthermore, aligning business processes with data from information systems enables the development of a model-driven approach that ultimately leads to heightened agility and greater productivity across the enterprise. Data modelers, analysts and information resource managers will appreciate the ways that different data flows can be used to visualize, understand and contribute to effective business processes when business models and data models meet. We interview David Dichmann to gain Sybase's perspective on EA Modeling. David is a Product Line Manager for Design Tools at Sybase. 44 Minutes Data Loss Prevention   Protecting sensitive information as it transforms and moves across the globe is mission critical to today's multinational enterprises. That collaboration and support for mobile devices provides easier access and broader sharing of enterprise information. Keeping sensitive data well-protected requires preventing data loss where end-users collaborate, such as file shares, email and the Web. To meet this challenge, you need security solutions that can help manage information risk by proactively locating and controlling sensitive information as it moves through the IT environment. Specifically, you need better visibility into high areas of risk, and help improving the efficiency and cost-effectiveness of your ongoing security operations. We interview Sam Curry to gain EMC's perspective on Data Loss Prevention. Sam is Chief Technologist of RSA which is the security division of EMC.  23 Minutes Social Logic   DM can deliver ROI but its adoption is limited by a steep learning curve. Business rules requirements need to be specific, clear and actionable. By doing so, business rules implementations converge quickly to high quality and accurate business rules, significantly reducing uncertainty and project risk. DM technologies provide agility; but you can make DM more Performance-Driven by leveraging business data and analytics in context at authoring time. A wealth of tacit knowledge resides in the heads of Customer Service personnel. The key to gaining a competitive advantage is capturing that tacit knowledge out of the collective. That tacit knowledge can then support Case Workers making manual decisions, providing insights on the impact of those decisions in real-time. We interview Carole-Ann Matignon to gain Sparkling Logic's perspective on social logic. Carole-Ann is CEO and Founder of Sparkling Logic. 44 Minutes Agile Development   Agile development can boost the productivity of developers, QA testers, product owners—and ultimately, increase the value of what is delivered to customers. Agile also enables development teams to collaborate better, and shortens release cycles. So, even if your team is not completely immersed into agile development, you are probably seeking to make parts of your process more Agile. To meet that challenge, you need the flexibility to run Agile and traditional software development projects in parallel without different teams having to use different tools. Whether your organization is using iterative waterfall, scrum, or another development methodology, you need a solution that adapts to the way your team works. We interview Paula Rome to gain Seapine Software's perspective on Agile Development. Paula is a Product Manager at Seapine Software. 20 Minutes IMDB Drives Extreme Performance   In Memory Databases IMDB enable data virtualization and scaling which are critical to meeting the needs of high data volume and high concurrent user organizations, whether deployed in public cloud or private data center environments. Leveraging a fully integrated in memory database eliminates the need for application changes and provides the flexibility that allows IMDB to be configured to meet application requirements. In data centers, the IT challenge is to increase efficiency and availability while lowering data center costs. At the same time, application deployments in grid and cloud computing environments are increasing the requirements of transaction processing systems to support large volumes of concurrent users with high transaction rates. We interview Raj Rathee to gain Sybase's perspective on in memory databases. Raj is a product manager for Sybase Adaptive Server Enterprise. 24 Minutes Cash Management with CDARS   Traditional cash management options, such as auction/adjustable rate preferreds, CMOs, commercial paper, money market funds, and Agencies, are not FDIC-insured and may carry undesirable risks. Recently, the US Securities and Exchange Commission charged Robert Allen Stanford and three of his companies for orchestrating a fraudulent, multi-billion dollar investment scheme centering on an $8 billion CD program. In that case, Antiguan-based Stanford International Bank issued promissory notes not CDs. CDs are issued by a US bank and are insured by the U.S. government. Clearly, designing a cash management strategy that includes the full faith and credit of the Unites States is critical. So, how can you obtain multi million dollar FDIC insurance with the ease of working through one trusted relationship? We interview Steve Kinner to gain Promontory Interfinancial Network's perspective on Cash Management. 8 Minutes Outsourced Network Monitoring   Enterprise data centers not only need to keep their networks and business applications up and running, but also performing optimally. However, monitoring and managing these heterogeneous, and increasingly virtualized environments can be challenging -- requiring significant time and multidomain expertise. Given the complexity of these networks, IT organizations usually find it difficult to quickly troubleshoot network issues or determine the cause of application performance degradation. To meet this challenge, more and more organizations are turning to a SaaS model to improve application availability and proactive management. By doing so, they are reducing capital and operational costs, mitigate risk and improving service levels. We interview Nupur Thakur to gain Brocade's perspective on Network Monitoring. Nupur is a product manager for Brocade’s Network Monitoring Service. 21 Minutes Microsoft Project 2010   In today’s challenging environment, teams and organizations of all sizes must select and deliver the right projects on time and on budget. Furthermore, reducing costs by enabling smarter and more informed decisions about budgeting and resource allocation is critical. Consequently, more and more companies are relying on project and portfolio management tools to analyze their current and future project performance. Also, it is important to leverage flexible work management solutions and the right collaboration tools for occasional and professional project managers, but you also need a pathway to more advanced project and portfolio management capabilities as your business needs evolve. We interview Seth Patton to gain Microsoft's perspective Project and Portfolio Management. Seth is a Senior Director with Microsoft. 30 Minutes Document Filters Drive Intel   Enterprises are increasingly tasked with conducting deep inspection of their unstructured content stores, either as a discovery exercise or for compliance or analytics purposes. When the push for federated search became evident some years ago, market demand was focused on connectors, which enabled a company’s search engine to ‘talk’ to its various enterprise applications. However, there is a need to go deeper than the base connector level, and extract and render file contents for deep inspection, analysis and surveillance of information. Document Filters go deeper than the application layer that connectors support, and actually pull through the text and metadata that drive analytics. In this sense, filters serve as the very tool that power all content processing systems. We interview Bob Smith to gain ISYS Search’s perspective on Text Analytics. Bob is President of ISYS Search’s Americas. 36 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisions with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisions as a true corporate asset. Managing decisions as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisions in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes Optimizing IP Networks   New IP-based technologies are creating increased demands on network infrastructures. Those demands require higher levels of performance, availability, and mobility. For instance, the migration of voice and video to IP Networks presents new challenges that are revolutionizing the way networks are built and managed. Similarly, new network based business applications and processes that improve collaboration and productivity – along with the dramatic growth of wireless networks and mobile devices such as smart phones, IP phones, and point of sale devices – all require higher levels of network performance. Moreover, consolidation and virtualization initiatives are further driving the need for higher network scalability. We interview Gene Gertson to gain Brocade's perspective on IP Network Infrastructure Services. Gene is the Lead IP Infrastructure Services Consultant for Brocade Global Services. 20 Minutes End to End Virtualization   The business case for virtualization is based in part on server consolidation. But, in spite of an impressive growth rate, server virtualization has yet to become main stream. However, virtualization can drive capacity utilization, cost reductions, increased security, improved reliability and accelerate your response to business imperatives. The real challenge is to navigate the virtualization stack to enable the selection of the right strategic vendor with the best solution set for you business. This challenge can be meet by leveraging a complete, end-to-end virtualization solution. We interview Simon Crosby to gain Citrix's perspective on end-to-end virtualization. Simon is the is the CTO of Citrix's Virtualization and Management Division. 40 Minutes End to End Encryption   Today’s bankcard networks are generally considered to be highly reliable and secure. However, cardholder data is typically unencrypted – visible in clear text – as it leaves a merchant’s terminal and makes its way through the payments network. At certain points in its journey, the data is potentially exposed – making it valuable prey for professional hackers who have developed increasingly sophisticated methods of hijacking it. The numerous systems that have been compromised over the last several years are stark testimony to the success of these criminals. Protecting sensitive cardholder and payment account information throughout the lifecycle of a transaction from card swipe through transmission to the card brands is the ultimate goal of end-to-end encryption. We interview Steve Elefant to gain Heartland Payment Systems' perspective on end to end encryption. Steve is the CIO for Heartland Payment Systems. 23 Minutes  Holistic Virtualization Strategies   Organizations are leveraging virtualization technologies to help them consolidate resources, reduce costs, and improve management for their server and storage infrastructures. But in doing so, many fail to consider the overall impact of virtualization on the data center – thereby opening the door to degraded application performance and increased management complexity. As a result, they may be unable to satisfy SLAs or meet data growth requirements. However, the right data center virtualization strategy will optimize application and fabric performance and improve data protection. By leveraging a holistic strategy, you can take advantage of virtualization without experiencing unnecessary costs and headaches while reducing business risk and achieving a faster ROI. We interview Todd Broadhurst to gain Brocade's perspective on virtualization strategies. Todd is a Professional Services Manager with Brocade. 36 Minutes Text Analytics   In today’s competitive landscape, you need accurate business answers fast. You probably have noticed that much of your information is locked in unstructured text. So, what can you do about integrating structured data with unstructured and semistructured content? Well, many leading organizations are leveraging analytical database systems that build in text search and analysis which turns raw data into actionable information. By doing so, enterprises are now able to analyze previously untapped sources of information, such as web content and email, to deliver smarter answers across structured and unstructured data. We interview Joydeep Das to gain Sybase's perspective on Text Analytics. Joydeep is a Director of Analytics Product Management with Sybase. 33 Minutes Virtualization: Doing More with Less   Virtualization helps reduce datacenter operating expenses and increases the availability of critical business systems. However, many IT teams still think that it is not advisable to deploy application and server virtualization technology together. To the contrary, server and application virtualization are complementary and they often should — be combined, not only to amplify the capabilities of the respective technologies but to achieve greater positive impact to IT and your business. Sure, the benefits of server virtualization in early generation products were often offset by performance and complexity tradeoffs, but technology has now come to market that makes virtualization simple and economically feasible for key infrastructure components. We interview Simon Crosby to gain Citrix's perspective on the role of high availability and management in virtualization. Simon is the is the CTO of Citrix's Virtualization and Management Division. 43 Minutes  VDI Drives High Performance Desktop   While Desktop Virtualization Infrastructure puts the desktop into the data center, it is not a panacea for desktop delivery. Moreover, VDI is not just a PC equivalent. Rather, it works best as part of a comprehensive Desktop Delivery approach which focuses on the most efficient way to get applications to the end user and meet business and IT needs. Furthermore, Desktop Delivery proposes the dynamic assembly of a ‘new and pristine’ high performing desktop with a personalized set of applications and settings every time a user logs on. VDI is a key enabling component for application delivery overall, and by applying it with a broader context, you can gain significant advantages over the traditional desktop environment. We interview Sumit Dhawan to gain Citrix's perspective on virtual desktop infrastructure. Sumit is a VP of product marketing at Citrix.  43 Minutes Complex Event Processing   In order to be a global competitor, you need real-time agility, and you must driven by events. A delayed response to changing conditions can mean missed opportunities, and overlooked threats. To meet this challenge, CEP is being leveraged to identify patterns in fast paced, high-volume data streams that move through business systems in real time. But building low-latency event driven applications that can distill insight from the noise of incoming data has been difficult—until now. Quickly building and deploy new applications with rapid application development is key to achieving an enterprise view of the market. Rapid application development represents a third option to the perennial “buy vs. build” debate, by letting you have the flexibility and fit of a custom solution at the lower cost and reduced implementation time of an off-the-shelf solution. We interview Neil McGovern to gain Sybase's perspective on CEP. 54 Minutes Higher Business Performance   Enterprise BI solutions need to be efficient, reliable, and agile. To meet that requirement, leaders must leverage an architecture that is open and standards-based, platform neutral, location transparent, and that features peer-to-peer services that are loosely coupled, interface based, and coarsely grained. SOA, on the other hand, is ideal. Furthermore, with the right information-enabling technology and leadership, decision-makers can become performance managers. Reporting is key to catalyzing your performance management effort. We interview Meg Dussault, and Leah MacMillan to gain Cognos' perspective on turning information into higher business performance. Meg is the Director of corporate positioning, and Leah is the VP of product marketing both are with Cognos.  39 Minutes Ajax Optimization   Ajax is emerging as the preferred development approach for web 2.0 applications. While the asynchronous nature of Ajax applications makes them fundamentally different from standard Web applications, Ajax applications are still built upon standard Web infrastructure. Moreover, Ajax behavior does not obviate the benefits of application acceleration. Indeed, this asynchronous behavior can make request switching and high-availability functionality more important to an Ajax application than to a standard Web application. We interview Prabakar Sundarrajan to gain Citrix Systems' perspective on optimizing Ajax applications. Prabakar Sundarrajan is the CTO of Citrix Systems’ Application Networking Group.  36 Minutes

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