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Social Logic   DM can deliver ROI but its adoption is limited by a steep learning curve. Business rules requirements need to be specific, clear and actionable. By doing so, business rules implementations converge quickly to high quality and accurate business rules, significantly reducing uncertainty and project risk. DM technologies provide agility; but you can make DM more Performance-Driven by leveraging business data and analytics in context at authoring time. A wealth of tacit knowledge resides in the heads of Customer Service personnel. The key to gaining a competitive advantage is capturing that tacit knowledge out of the collective. That tacit knowledge can then support Case Workers making manual decisions, providing insights on the impact of those decisions in real-time. We interview Carole-Ann Matignon to gain Sparkling Logic's perspective on social logic. Carole-Ann is CEO and Founder of Sparkling Logic. 44 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes Document Filters Drive Intel   Enterprises are increasingly tasked with conducting deep inspection of their unstructured content stores, either as a discovery exercise or for compliance or analytics purposes. When the push for federated search became evident some years ago, market demand was focused on connectors, which enabled a company’s search engine to ‘talk’ to its various enterprise applications. However, there is a need to go deeper than the base connector level, and extract and render file contents for deep inspection, analysis and surveillance of information. Document Filters go deeper than the application layer that connectors support, and actually pull through the text and metadata that drive analytics. In this sense, filters serve as the very tool that power all content processing systems. We interview Bob Smith to gain ISYS Search’s perspective on Text Analytics. Bob is President of ISYS Search’s Americas. 36 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes Business Rules Management   Making consistent decisions across your organization is a complex task. Usually for any one decision, multiple data elements must be evaluated. In addition, decision making must respond to constantly changing conditions—external factors such as economic changes, competition, or regulations, as well as internally driven changes such as new product launches or new strategies. Without a sophisticated system for managing rules, it’s highly improbable for an organization to make decisions that avoid losses or drive maximum revenue. When selecting a BRMS look for technologies that help IT and business experts work together to develop intelligible, effective rules; and to quickly deploy new process applications with immediate support from the rules system. We interview Don Griest to gain FICO's perspective on BRMS. Don Griest is Sr. Director, Product Management with FICO. 43 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisions with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisions as a true corporate asset. Managing decisions as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisions in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes IMDB Drives Extreme Performance   In Memory Databases IMDB enable data virtualization and scaling which are critical to meeting the needs of high data volume and high concurrent user organizations, whether deployed in public cloud or private data center environments. Leveraging a fully integrated in memory database eliminates the need for application changes and provides the flexibility that allows IMDB to be configured to meet application requirements. In data centers, the IT challenge is to increase efficiency and availability while lowering data center costs. At the same time, application deployments in grid and cloud computing environments are increasing the requirements of transaction processing systems to support large volumes of concurrent users with high transaction rates. We interview Raj Rathee to gain Sybase's perspective on in memory databases. Raj is a product manager for Sybase Adaptive Server Enterprise. 24 Minutes Complex Event Processing   In order to be a global competitor, you need real-time agility, and you must driven by events. A delayed response to changing conditions can mean missed opportunities, and overlooked threats. To meet this challenge, CEP is being leveraged to identify patterns in fast paced, high-volume data streams that move through business systems in real time. But building low-latency event driven applications that can distill insight from the noise of incoming data has been difficult—until now. Quickly building and deploy new applications with rapid application development is key to achieving an enterprise view of the market. Rapid application development represents a third option to the perennial “buy vs. build” debate, by letting you have the flexibility and fit of a custom solution at the lower cost and reduced implementation time of an off-the-shelf solution. We interview Neil McGovern to gain Sybase's perspective on CEP. 54 Minutes Text Analytics   In today’s competitive landscape, you need accurate business answers fast. You probably have noticed that much of your information is locked in unstructured text. So, what can you do about integrating structured data with unstructured and semistructured content? Well, many leading organizations are leveraging analytical database systems that build in text search and analysis which turns raw data into actionable information. By doing so, enterprises are now able to analyze previously untapped sources of information, such as web content and email, to deliver smarter answers across structured and unstructured data. We interview Joydeep Das to gain Sybase's perspective on Text Analytics. Joydeep is a Director of Analytics Product Management with Sybase. 33 Minutes

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