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Customer Intimacy   A wealth of data is in applications for order management, accounting and sales force automation. That data contains valuable customer insights, and more CIOs are looking to predictive analytics to uncover those insights. Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past. Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur. Today, a lot of digital noise is outside your organizations control. Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies. We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy. Erick is the VP of Corporate Development for SPSS an IBM Company. 47 Minutes In – Database Analytics   Smart enterprises are driving risk management, fraud detection, business process management and investment strategies, as well as competitive product, marketing and customer relationship strategies with In –Database Business Analytics. In –Database Business Analytics removes application barriers to perform critical drill-downs that were previously impossible or impractical using outside the database approaches. In traditional approaches, end-users must transport data out of the database for processing. This activity often accounts for up to 75 percent of the cycle time and imposes severe constraints on throughput and timely delivery of results. We interview Joydeep Das to gain Sybase's perspective on In –Database Business Analytics. Joydeep is a Senior Product Manager with Sybase. 44 Minutes  Improve ROI with Uplift Modeling   Identifying waste in your marketing campaign budget and hidden incremental revenue are key to improving marketing campaign ROI. Achieve that mission, and you could realize a potential reduction of costs of up to 40 percent while simultaneously improving response by up to 35 percent. You can enjoy that kind of result by leveraging a statistical technique that can identify customers that will respond anyway, without the need for a campaign, as well as those who could be negatively affected by the marketing action. Moreover, Uplift Modeling can deliver higher response and incremental revenue simply by targeting fewer customers, effectively reducing campaign costs. We interview Dr. Mark Smith to gain Portrait Software's perspective on predictive analytics. Mark is the EVP of Sales and Marketing for Portrait Software. 36 Minutes Better Decision Management   One of the biggest challenges facing businesses is to make sure they can manage decisons with greater precision, agility, speed and consistency, all while driving down costs. To meet the challenge, Decision Management Platforms tightly integrate their capabilities with a company’s existing IT architecture. Moreover, DM builds on your modern IT architecture and allows you to manage decisons as a true corporate asset. Managing decisons as assets empowers business users, accelerates the time to value for business changes and helps build a new partnership between the business and IT. Furthermore, when it comes to making decisons in the face of uncertainty, it is critical to leverage analytics for more effective risk management. We interview Carole Ann Matignon to gain FICO's perspective on decision management. Carole Ann is VP Product Management at FICO. 43 Minutes

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