47 Minutes

Your organization has a wealth of data in applications for order management, accounting and sales force automation, as well as in call center notes.

That data contains valuable customer insights, and more and more CIOs are looking to predictive analytics to uncover those insights.

Furthermore, you cannot rely on selling and marketing to mass audiences the way you have in the past.

Customers are asserting their individuality, and they want to engage in personal relationships that extend beyond the point of purchase, however and wherever those interactions occur.

In our web 2.0 world, a lot of the digital noise is outside your organizations control.

Few of those conversations are useful, but a few voices might determine the success or failure of your marketing campaigns, product development or operational efficiencies.

We interview Erick Brethenoux to gain SPSS an IBM Company's perspective on customer intimacy.

Erick is the VP of Corporate Development for SPSS an IBM Company.

Click here to download the white paper, "Tune Into Your Customers and Prosper: What Your Data Can Tell You."