Canadians Eye Picture Proof of Delivery This Holiday Season
November 10, 2022
E-commerce is fostering smarter shopping habits, with 78 per cent of holiday
shoppers expecting to spend the same or more this holiday season compared to
With online shopping continuing to be a significant part of many Canadians’
holiday preparations, e-commerce has empowered consumers with the tools to
navigate a busy shopping season without having to necessarily tighten their
purse strings. In fact, new data from this year’s annual FedEx Express Holiday
Shopping Survey reveals that a whopping 78 per cent of Canadian holiday shoppers
expect to spend the same or more this holiday season compared to last year.
“Canadians are gearing up for a busy holiday season by being smarter online
shoppers, leveraging digital solutions that empower them to take ownership of
their shopping experience,” said Lisa Lisson, president of FedEx Express Canada.
“Like every holiday season at FedEx, we’re ready to deliver on Canadians’
shipping needs, so they can focus on what matters most.”
Commissioned by FedEx Express Canada, a subsidiary of FedEx Corp (NYSE: FDX),
and conducted by Angus Reid, the survey sheds light on Canadian consumers’
shopping intentions for this upcoming holiday season, their level of concern
around affordability and steps they are taking to shop smarter amidst external
This year’s key survey highlights illustrate Canadians’ commitment to a good
bargain, how cost is driving consumer decision-making, and how Canadians are
combating package theft.
Key insights include:
● Canadians intend to spend. Most Canadians are not letting rising costs
affect their spending plans, as 78 per cent of those who plan to do holiday
shopping expect to spend about the same amount or more as last year this holiday
● Shopping with intention. While Canadians don’t intend to change their spending
plans, many are shopping with forethought and looking for the best deals to
maximize spending. Nearly three-in-five holiday shoppers plan to buy gifts
during major retail events this year, with Black Friday topping the list at 44
● Canadians are early shoppers. Fifty-nine per cent of holiday shoppers intend
to finish shopping by early December.
● Financial stress lingers. Economic pressures are still in the back of
Canadians’ minds – 87 per cent of holiday shoppers feel that inflation and
increasing prices will likely put more pressure on their holiday budget this
● Online tools combat package theft fears. Sixty-nine per cent of online
shoppers are at least somewhat worried about package theft, an 8-point increase
from last year. To combat these fears, digital tools are becoming more
important. As such, 43 per cent of online shoppers rank the ability to track
their packages as the single-most important feature.
Canadians rely on FedEx more than ever before
Driven by the dramatic changes in online shopping and the growing prevalence of
e-commerce, FedEx Express Canada has responded with a series of investments and
service enhancements to ensure Canadians can rely on an outstanding experience,
especially during this critical time of year.
Since June 2020, FedEx Express Canada has increased its workforce from 7,100 to
over 13,335 Canadians. The company has expanded to 69 operating facilities with
the addition of nearly 300,000 square feet of new sort capacity space in key
markets across Canada and added an additional Boeing 757 and three ATR-72s to
its domestic fleet.
A number of offerings and enhancements uniquely position FedEx and its Canadian
customers for a successful, stress-free holiday season.
Proof of Delivery: Just in time for the holiday’s, customers and package
recipients of residential driver-released deliveries will receive visual
confirmation that their holiday shipments have arrived, delivering extra peace
of mind. This service is applied to residential, non-signature package
deliveries without requiring an account or login from the carrier or merchant.
Expanded Delivery Operations: In various markets across the country, FedEx has
expanded hours of operations for residential deliveries.“
With delivery features ranging from package scheduling to package tracking,
FedEx is committed to empowering Canadians so that they can feel confident and
rest easy knowing their holiday purchases will arrive safely and on time,” said