Watson AI-Driven Weather Analytics Head to AWS Data Exchange
January 10, 2022
IBM Watson Advertising and The Weather Company offer AWS Data Exchange
users access to weather data and insights to inform marketing strategies
Watson Advertising offering data from The Weather Company, an IBM
Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform.
The AWS Data Exchange allows businesses to easily find and subscribe to
third-party data in the cloud.
Providing data from the world's most accurate weather forecaster1, IBM
Watson Advertising's Weather Analytics harness the relationship between
weather and consumer behavior using artificial intelligence to extract
deep insights to help businesses make more confident, data-driven and
insightful enterprise decisions.
The weather datasets can help analyze how weather affects consumer
purchasing across different categories such as pharmaceuticals, apparel,
consumer packaged goods and indoor and outdoor activities. Local data by
ZIP code including historical weather data, 15-day forecast weather
data, and relative data such as hot, cold, windy and other conditions
could also be used to help inform campaigns, supply chain and
forecasting decisions. This data can even help surface unique or
non-obvious relationships between weather and consumer behavior.
"We know that weather can impact nearly everything in daily life -- how
we feel, what we do, even what we buy," said Sheri Bachstein, Chief
Executive Officer at The Weather Company and General Manager of IBM
Watson Advertising. "This expanded relationship with AWS gives more
businesses access to the weather data that can drive consumer behavior
and purchasing. We are committed to opening up our insights and
technology to a broad set of organizations, and giving more companies
access to what we know can be growth- and efficiency-driving data and
that show locations where weather could affect sales can help businesses
drive revenue based on predictive consumer behavior. According to past
IBM Watson Advertising research, data revealed that while chocolate
candy bar sales generally go up in colder months across the U.S., sales
can spike in the Southwest when a higher heat index is expected, and in
the Northeast during muggy nights. In another example, while more bug
spray is purchased during the summer months, foggy conditions in the
Northwest can drive more sales while clear conditions can drive demand
in central states.
AWS Data Exchange helps make it easy to find, subscribe to, and use
third-party data from providers in the cloud. Subscribers can use the
AWS console or APIs to load IBM Watson Advertising solutions into a wide
variety of AWS analytics and machine learning services.
This is the latest example of how IBM is building together with
ecosystem partners of all types to create solutions for developers to
address the needs of the hybrid cloud era. IBM is committed to a $1
billion investment in its partner ecosystem over the next three years.
This investment is already being utilized to support a coalition of
enterprises that are helping customers migrate their mission-critical
workloads using IBM's open hybrid cloud architecture.