SugarCRM Touts Double-Digit Growth
May 4, 2022
SugarCRM
touted double-digit growth for fiscal year 2022 along with a record
number of new customers signed worldwide.
Despite hurdles posed by the “Great Customer Resignation,” Sugar is
outpacing the industry with strong customer win rates – reporting a
nearly 60 percent increase in new customers signed (59%) year-over-year
(YoY). Additionally, Sugar experienced year-over-year double-digit
growth in revenue across all its major markets worldwide.
International markets continue to be a strong component of Sugar’s
growth, with over half of the new clients coming from outside North
America. Sugar signed new reseller and integration partners in Latin
America, Europe, the Middle East and Asia, as well as North America.
Sugar’s
unrelenting focus on product innovation to let the platform do the work
to make the hard things easier for sales, marketing, and customer
service teams is paying off. Over its most recent fiscal year (February
2021 to January 2022), Sugar saw a 120 percent uptick in orders for
Sugar’s unified platform empowering sales, marketing and service
professionals. The company also recorded 154 percent YoY growth for
Sugar Serve and 108 percent YoY growth for Sugar Sell.
Sugar customers are also recognizing the company’s excellence. With a
Net Promoter Score of 90+, customer satisfaction for Sugar is far above
the industry average for SaaS and CRM solutions.
“The future of Sugar is strong. We remain confident about continued
business growth and momentum across our key solutions and target
markets,” says Craig Charlton, CEO, SugarCRM. “Market dynamics have
shifted during the pandemic and savvy companies are retooling to reap
the competitive advantage that comes from a high-definition customer
experience. Sugar continues to expand to support these needs, helping
our clients create customers for life.” |