Rand McNally Buys Fleetsu
For Connected Vehicle Solutions
April 13, 2022
Rand McNally, in a
transformational move to elevate its place in the connected vehicle
space, has acquired Australia-based Fleetsu and its innovative, flexible
platform. TELEO Capital, which purchased Rand McNally in Q4 2020, bought
Fleetsu, combining the fleet organizations as part of its pledge to
significantly increase its investment in best-in-class solutions for the
The transaction brings together Rand McNally's fleet business with
Fleetsu's platform, data, and analytics capabilities to create a global
enterprise that will bring innovative solutions to vehicle fleets
worldwide. Together, the new combined Rand McNally helps fleet operators
maximize business productivity through access to real-time, on-the-road
data, providing valuable insights that solve for today's challenges like
driver location and safety, engine performance, and vehicle efficiency
(fossil and electric).
Although only seven years old, Fleetsu has secured a number of major
global truck and automotive OEM contracts, including Toyota Motor
Corporation, Australia, as its platform is viewed as a best-in-class
vehicle and truck solution for OEMs as well as fleets.
"Rand McNally is committed to delivering innovative products and
services that improve fleet and driver efficiency, safety, and
security," said Aaron Dannenbring, CEO of Rand McNally. "Fleetsu takes
our existing expertise to the next level as we now offer the industry's
best connected fleet platform complementing our already robust hardware,
navigation, logistics, and publishing businesses. The combination of
Rand McNally and Fleetsu creates a world-class connected vehicle
According to Allied Market Research, the global fleet management market
is experiencing unprecedented growth with forecasts predicting the
industry to more than double by 2030, reaching $52.5 billion in value.
With growth happening across all sectors of the industry, but
particularly in telematics and connectivity, the business climate is
ideal for Rand McNally and Fleetsu coming together.
"The acquisition of Fleetsu is an exciting step in Rand McNally's
transformation of its fleet and navigation product offerings," said
Joseph Roark, TELEO Capital Operating Partner and Rand McNally Chairman.
"Fleetsu's cutting edge platform, analytics and data capabilities will
allow Rand McNally to offer a connected vehicle solution across the full
fleet supply chain. The acquisition further expands Rand McNally's
footprint as a global provider to long-haul and local fleets, field
service companies, government, auto and truck OEMs (both fuel and EV
platforms) and vehicle rental fleets."
Felinski, Fleetsu's founder, who will be driving new solutions as Chief
Innovation Officer of Rand McNally, noted that "Fleetsu has quickly
built a reputation grounded in being hyper-focused on meeting the needs
of our customers, no matter how complex."
"With Rand McNally's strong navigation and transportation expertise and
our already deep bench of leading engineers focused on creating
technology data solutions, we are confident that we will be moving the
industry forward," Felinski said. "We look forward to expanding our
combined global business that writes a new chapter for connected
transportation, led by technology."
In recent years, Fleetsu has won several very high-profile vehicle fleet
customers, including Toyota Motor Corporation, Australia. In 2021,
Toyota selected Fleetsu as the platform to launch its Toyota Halo
connected fleet management solution. Other Fleetsu customers include
Avis, Budget, and Cummins.
Complementary Businesses Coming Together
Rand McNally is already an
important technology partner to hundreds of the world's best-known
transportation and retail brands. The company provides hardware – such
as video telematics and dash cameras – and software-as-a-service
solutions – such as truck-specific navigation – to the transportation
industry. Fleetsu brings a customer base reliant on its software
solution designed to collect, analyze, and monetize critical fleet data.
During the next few months, the combined Rand McNally and Fleetsu teams
– now Rand McNally – will work to integrate technologies for existing
and new customers.