Hertz Orders 100,000 Tesla EVs
October 25, 2021
As consumer interest in electric vehicles (EV) skyrockets,
Hertz made a significant investment to offer the largest EV
rental fleet in North America and one of the largest in the
world. This includes an initial order of 100,000 Teslas by
the end of 2022 and new EV charging infrastructure across
the company's global operations.
In addition, Hertz is teaming up with seven-time Super Bowl
champion and entrepreneur Tom Brady to showcase how it is
making EV rentals fast, seamless and more accessible, as the
company accelerates its commitment to lead the future of
mobility and travel.
"Electric vehicles are now mainstream, and we've only just
begun to see rising global demand and interest," said Hertz
interim CEO Mark Fields. "The new Hertz is going to lead the
way as a mobility company, starting with the largest EV
rental fleet in North America and a commitment to grow our
EV fleet and provide the best rental and recharging
experience for leisure and business customers around the
Today, 40 percent of U.S. consumers say they are likely to
consider an electric vehicle the next time they are in the
market for a new vehicle, according to Pew. Global EV sales
skyrocketed 200 percent in the last year and will likely
continue to grow with commitments from global automakers to
increase EV sales. For example, in August, three U.S.
automakers pledged to boost EV sales to 40-50 percent by
The growth is powered by electric vehicles' high efficiency,
positive user experience and climate change benefits –
coupled with battery breakthroughs and rapidly expanding
charging networks. EV drivers also benefit from lower
maintenance and fuel costs.
Beginning in early November and expanding through year end,
customers will be able to rent a Tesla Model 3 at Hertz
airport and neighborhood locations in U.S. major markets and
select cities in Europe. To learn more, visit hertz.com/ev.
Hertz also is installing thousands of chargers throughout
its location network. Customers who rent a Tesla Model 3
will have access to 3,000 Tesla supercharging stations
throughout the U.S. and Europe.
Hertz will offer a premium and differentiated rental
experience for the Tesla EVs. This includes digitized
guidance to educate customers about the electric vehicle to
get them on their way quickly, and coming soon, an expedited
EV rental booking process through the Hertz mobile app.
With the current order, EVs will comprise more than 20
percent of Hertz global fleet and is expected to be
supported by a combination of Level 2 and DC fast charging
in approximately 65 markets by the end of 2022 and more than
100 markets by the end of 2023. Hertz said these ambitions
could be affected by factors outside of Hertz's control,
such as semiconductor chip shortages or other constraints.
"Hertz, Let's Go!" with Tom Brady
To spread the word about its leadership on EV rentals, Hertz
is partnering with seven-time Super Bowl champion Tom Brady
for a new "Hertz, Let's Go!" campaign.
Two new ads – "Plugged In" and "Speed" – beginning today
show Brady renting, recharging and using an EV at a Hertz
airport location. The spots use humor and Brady's signature
"Let's Go" game-day rallying cry to underscore Hertz's
reputation for excellence, speed and ease throughout the
"Hertz is changing the game when it comes to the future of
mobility and has come through for me time and time again,"
said Tom Brady. "Although the company has been around for
over 100 years, their constant evolution, especially now, is
something that is amazing to be a part of. I've been driving
an EV for years and knowing Hertz is leading the way with
their electric fleet speaks to how the world is changing and
the way companies are approaching being environmentally and
socially conscious. I've always loved how easy and
convenient Hertz makes it for me when I'm traveling to my
favorite places like New York, LA and Tampa and can't wait
to see what they continue to have in store."
The New Hertz
is combining its brand strength and global fleet management
expertise with new technology and innovations to chart a
dynamic, new course for travel, mobility and the auto
industry. The company's commitment to becoming an essential
component of the modern mobility ecosystem includes Hertz
leading in electrification, shared mobility and a
digital-first customer experience.
Today's investment in electric vehicles builds on Hertz's
pioneering work in its rental operations during the past
decade. Hertz was the first U.S. car rental company to
introduce EVs to its rental fleet in 2011 and the first to
implement a wireless charging system for electric vehicles.
The company also is the exclusive rental car member of the
Corporate Electric Vehicle Alliance, a consortium of
companies focused on accelerating the transition to electric