Big Ray’s Goes with NetSuite to Control Rugged Business Conditions
July 8, 2022
Ray’s is as Alaska as it gets.
Founded by two former servicemen in downtown Anchorage following World
War II, Big Ray’s began outfitting Alaskans with surplus military cold
weather gear. Back then it was known as the Army Navy Store, and it
embodied the rugged resolve of Alaskans.
Today, Big Ray’s is a multi-channel retailer woven into the fabric of
its community. Big Ray’s sells all-weather gear and equipment from
leading brands built to withstand the toughest conditions. And while Big
Ray’s caters most to the needs of Alaskans, it sells throughout the U.S.
through an ecommerce store and five brick-and-mortar locations. Big
Ray’s also offers customizable branded apparel for U.S. businesses, a
fast-growing business segment for the company.
Bogged Down by Legacy Systems
As Big Ray’s has expanded to new markets within Alaska, its private
label and corporate outfitting segments have become some if its most
lucrative. To support these growing segments, and its expanding
portfolio of products and manufacturing partners, Big Ray’s needed to
replace its legacy business systems.
“We’re proud of what we’ve accomplished over the past 75+ years and I
think we’ve used our technology very well to this point,” said Jesse
Glamann, owner & EVP of operations, Big Ray’s. “As we continued to
expand our business, our ERP system began holding us back with constant
maintenance and workarounds and no single source of the truth for our
data. To run more efficiently, we needed a system that could unify our
data so we could have complete visibility into our business.”
Equipping the Business with NetSuite
evaluating several systems including Microsoft Dynamics and Epicor, Big
Ray’s selected Oracle NetSuite.
With NetSuite, Big Ray’s will be able to manage its financials,
inventory and order management, point-of-sale, and ecommerce processes
on a single system. By integrating all of its core functions, Big Ray’s
will be able to improve business insights, increase agility, and enhance
the customer experience. Additionally, NetSuite will help Big Ray’s
increase efficiencies by automating cumbersome manual processes that
include printing and mailing invoices, calling customers for payment
information, and web updates.
“While most of the other systems we reviewed solved our current
problems, they did not solve our problems five years from now,” said
Glamann. “We feel strongly that NetSuite is an investment in our future.
I don’t know what problems we’ll face in ten years, but I feel confident
we’re going to be in good shape with NetSuite.”
Ready for All Conditions
With NetSuite, the Big Ray’s team will be able to focus on more
strategic endeavors as they take the next steps as a business. This will
include new markets, private label brands, and corporate outfitting as
the team adapts and scales business operations.
“NetSuite will help us better align our organization so that we’re not
at the mercy of our system,” said Glamann. “This is an important next
step in our journey and we are confident NetSuite will help us achieve
our ambitious business goals.”