Adobe Buys Frame.io for $1.275B
August 20, 2021
has entered into a definitive agreement to acquire Frame.io, a leading
cloud-based video collaboration platform. With over a million users across media
and entertainment companies, agencies, and global brands, Frame.io streamlines
the video production process by enabling video editors and key project
stakeholders to seamlessly collaborate using cloud-first workflows. The
combination of Adobe’s industry-leading creative software, including Premiere
Pro and After Effects video editing products, and Frame.io’s review and approval
functionality, will deliver a collaboration platform that powers the video
Collaboration is the next wave of creativity: Digital collaboration is now the foundation of all creative endeavors. Adobe’s acquisition of Frame.io brings Adobe Creative Cloud’s collaboration services to video and builds on recent innovations for creative collaboration including Adobe Creative Cloud Libraries, Cloud Documents, Design Systems in Adobe XD, Adobe Stock, and Adobe Fonts, all of which together with Frame.io, will make it easy for teams to collaborate across Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, and other Adobe Creative Cloud applications.
Video workflows must empower all stakeholders: With the combination of Frame.io and Adobe, Creative Cloud customers, from video editors, to producers, to marketers, will benefit from seamless collaboration on video projects with Frame.io workflow functionality built natively in Adobe Creative Cloud applications like Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
Innovation benefits the video ecosystem: Frame.io customers and partners will benefit from the company’s robust plug-ins and third-party application support along with the innovation generated by the combined Adobe Creative Cloud and Frame.io teams. With the addition of Frame.io, Adobe Creative Cloud’s commitment to enabling collaboration across all stakeholders of creativity extends beyond Adobe’s applications to the growing number of third-party applications across the creative ecosystem.
“We’ve entered a new era of connected creativity that is deeply
collaborative, and we imagine a world where everyone can participate in the
creative process,” said Scott Belsky, Chief Product Officer and Executive Vice
President, Creative Cloud. “With this acquisition, we’re welcoming an incredible
customer-oriented team and adding Frame.io’s cloud-native workflow capabilities
to make the creative process more collaborative, productive, and efficient to
further unleash creativity for all.”