Shopify Makes Major Platform Investments
June 30, 2021
Shopify already powers commerce on the internet; in 2020, more than 450 million
people checked out on Shopify, and thet processed nearly $120 billion in Gross
Merchandise Volume (GMV). As the world’s commerce platform, they keep innovating
to give entrepreneurs endless possibilities to creatively present their brands
and grow their businesses.
We’re not just betting on a world full of merchants, but on a world full of
developers and technical entrepreneurs. Their infrastructure updates—from
Storefronts and Checkout to the Theme Store and our Partner Ecosystem—give
developers and merchants even more power to create, customize, scale, and
monetize on Shopify.
Full details on Shopify Unite 2021 announcements:
Commerce requires creative expression. We originally built our Storefronts platform with this creative flexibility in mind, offering “no code” configurability for merchants to get started quickly, but also “max code” access for developers to extend and customize. New investments in our Online Store and Custom Storefronts platform ensure that, regardless of a merchant's size, technical skill, complexity, or scale, their business can thrive on Shopify.
Online Store 2.0: The biggest upgrade to Shopify’s Liquid platform ever
Online Store 2.0 represents the biggest upgrade to Shopify's Liquid platform in our history. It features greater levels of flexibility and customization so merchants can better express their brands, create unique online experiences, and integrate apps—all without touching code. With Online Store 2.0, brands are no longer constrained by technical limits, giving them free creative control over their customer experience.
Online Store 2.0 updates include a set of new features that all work together:
Shopify gave Netflix early access to Online Store 2.0, and they used the new features to create Netflix.Shop, the first ever ecommerce store for Netflix.
As of July 15, the Shopify Theme Store is open to developers for new submissions
We’re launching a new range of development tools, including a new integration with Github, Theme Check, Development themes, and improvements to Liquid. Lastly, we are introducing Dawn, Shopify’s first source available theme that has the powerful Online Store 2.0 features built in. Created with flexibility and speed in mind, Dawn is 35% faster than the most popular Shopify theme and will be the new standard for Shopify theme development. Together, these updates will give theme developers more creative freedom and efficiency than ever before.
Major infrastructure investments into APIs and developer tooling
Shopify scales with merchants at every stage, regardless of their maturity, technical resources, or complexity. A merchant should never have to replatform to achieve their desired tech stack, business logic, or buyer experience. Today, we are further investing into API-powered storefronts that allow developers to unlock our fast, flexible, and feature-rich platform while having the freedom to choose their own framework and language. And we have expanded hosting regions to every continent, with Shopify commerce logic running in 100+ server locations that will directly serve API requests for Custom Storefronts and bring online stores and our GraphQL Storefront API within 50 milliseconds of every buyer on Earth.
Available July 1, improvements to our Storefront API include:
Allbirds used our Custom Storefronts capabilities to build a new AR-enabled mobile app experience.
Introducing Hydrogen and Oxygen
At Unite 2021, we previewed Hydrogen, a React framework that simplifies the experience of building custom storefronts. Hydrogen includes commerce-specialized components like cart, variant picker, and media gallery that tackle the complexity of building a custom storefront. Now developers can focus on building the experiences that make brands truly stand out.
We also previewed Oxygen, a way to host Hydrogen storefronts directly on Shopify that is fast, global, and optimized for commerce.
Metafields and Custom Content
With support for additional Metafields, merchants can now add their own attributes to models like products and product variants, with support for other models like customers and orders coming later this year. Custom Content, launching soon, will be built on top of the new Metafields infrastructure and will serve as Shopify's Content Management platform. It will allow merchants to store content of any format within Shopify.
This flexibility enables merchants to store all of their data within one platform and makes data retrieval easier across the commerce experience for greater levels of flexibility and customization—across both Online Store 2.0 and Custom Storefronts.
The most powerful checkout in the world is getting even faster, more scalable, and easier to customize.
Major Shopify Checkout speed and capacity improvements
Shopify Checkout will be even faster, giving any shop the capacity to handle tens of thousands of purchases per minute. With these capacity improvements, Shopify’s goal is for a single merchant to be able to sell 300,000 pairs of sneakers in just over eight minutes, and for each individual shop to have the ability to handle as much sales volume as we served across all of Shopify at the peak of Black Friday Cyber Monday in 2020.
Introducing Checkout Extensions: Developers can now securely build apps into Shopify Checkout
Customizing Shopify Checkout has become far easier with Checkout Extensions, Shopify’s new approach to customization that enables developers to securely build apps into Checkout. The post-purchase checkout extension is available now, so developers can build experiences like upsell and donation requests that render after checkout, with additional Checkout Extensions rolling out later this year. For merchants, Checkout Extensions will make Shopify Checkout even easier to use, integrate, and maintain over time, and the checkout customizations will also show up directly in Shop Pay, making the internet’s fastest way to pay another creative brand surface for merchants.
Shopify Scripts are easier to build and more powerful than ever
We’ve rebuilt Shopify Scripts so developers working with Shopify Plus brands can write custom logic unique to their brand and deploy it to multiple stores using apps; and because Scripts execute in Shopify, they can scale up according to volume. For example, a merchant could customize the shipping options provided by Shopify and create a script that sorts shipping methods based on carbon emissions, allowing customers to pick the most eco-friendly option. With the new and improved Shopify Scripts, we’ve made it easier than ever to extend the business logic of Shopify and build unique checkout experiences.
Shopify is making it easier to scale Checkout globally with Payments Platform
Shopify’s global payment partners solve for a diverse set of merchant needs. Last year alone, those partners processed more than $65B in GMV. With the launch of our new Shopify Payments Platform, we are unblocking future opportunities for growth in markets and industries by empowering payment providers to build new integrations into Shopify. Our Payments Platform will replace our legacy integration points and will enable partners to create payment gateways as Shopify apps. This opens Shopify to a broader ecosystem of gateways that offer niche functionality and brings new business value to merchants by helping them sell more, in more places.
Shopify is the best place for developers to build, grow, and scale their businesses--and it just got even better. Introducing our developer-first business model: 0% revenue share for the first $1M in annual revenue on the Shopify App Store and the Shopify Theme Store.
Shopify revenue share is now 0% for the first $1M app developers make annually on the platform
When it comes to building apps for Shopify, the opportunity is already massive. In 2020 alone, Shopify partners generated $12.5B in revenue, up 84% year-over-year. Shopify makes it possible for developers around the world to build successful businesses of their own while giving merchants more flexibility to customize their commerce experience.
We are making the same 0% revenue share model available to Theme Store developers*
Over 1.7M merchants around the world use Shopify themes, and we are offering the same business model of 0% revenue share for Theme Store developers until they make $1M annually. For merchants, more themes mean more opportunities to showcase their brands and deepen connections with consumers.
Commerce is rapidly evolving for merchants all over the globe. These updates mean more merchants will have their diverse needs met through a larger selection of apps and themes, and developers will have more entrepreneurial opportunities than ever before.