Market Research Sees Water-Soluble Films Market Expected
to Reach $644M by 2030
October 25, 2021
According to a new report
published by Allied Market Research, titled, "Water-Soluble Films
Market by Product Type, Dissolution Rate, and End Use: Global
Opportunity Analysis and Industry Forecast, 2021–2030," the global
water-soluble films market size was valued at $352.0 million in
2020, and is projected to reach $644.7 million by 2030, growing at a
CAGR of 6.3% from 2021 to 2030.
Water soluble films, also known as polyvinyl alcohol (PVA/PVOH) film
is a colorless and odorless synthetic polymer that is manufactured
from polyvinyl alcohol. It is soluble in water and possesses
flexibility, high tensile strength, adhesive and non-toxic
Eswara Prasad, Manager of Chemicals and
Allied Market Research said, "The
global water-soluble films market is expected to possess high growth
potential in the coming years. The increasing population has surged
the demand for consumer goods where hot water-soluble films are
widely used for packaging applications owing to their excellent
heat-sealing property and printability. The emergence of edible fast
soluble films is gaining interest as an alternative to dissolving
tablets. This may open up new opportunities for the water-soluble
films market with fast dissolution rates. In addition, the
increasing severity of diseases has led the pharmaceutical sector to
witness a significant growth where hot water-soluble films are
widely used for packaging applications. However, the outbreak of the
COVID-19 pandemic has negative impacts on the global water-soluble
The growing population has increased the demand for crop production.
For instance, according to a report published by the Economic Survey
of India, the total food grain production in the country was 296.65
million tons in 2020 that is 11.4 million tons more as compared with
285.21 million tons in 2019. Moreover, technological advancements in
agricultural sectors have led to a rapid shift from traditional
farming methods to advanced farming methods where water soluble
films are widely used for packaging of fertilizers and pesticides
bags owing to their unique physical property and biodegradability.
In addition, increasing use of water-soluble films for packaging of
powdered chemicals is anticipated to augment the demand of the
global water-soluble films market.
However, the manufacturing process of water-soluble films involves
several stages such as preparation of resin mixture, heating &
melting, and extrusion. In addition, it requires skilled
professional and highly sophisticated machines for manufacturing of
these films. This makes the end product relatively expensive as
compared to other substitute products such as high-density
polyethylene (HDPE) films and plastic films available in the market.
This factor is anticipated to restrain the market growth.
Development of consumable water-soluble films is anticipated to
offer new opportunity. The applications of water-soluble films have
widened attributed to the emergence of edible water-soluble films
that can be used for packaging of food items ready for direct
intake. It is produced from water soluble cellulose polymer that can
be converted into bags and wrappers on conventional machines. It
finds it applications in packaging of flavors, enzymes, vitamin
fortifiers, conditioners, yeast and drink mixes, and other food &
beverage items. In addition, the increasing penetration of
sustainable food packaging in the food sector of both developed and
developing economies is also predicted to offer growth opportunities
to the global water-soluble films market.
The water-soluble films market analysis is done on the basis of
product type, dissolution rate, end-use, and region.
By product type, the market is segregated into hot water-soluble
film and cold water-soluble film. The cold water-soluble film type
dominated the global market in terms of revenue in 2020, with over
54.6% of the total share. The increasing severity of diseases has
led the pharmaceutical sector to witness a significant growth where
cold water-soluble films are widely used for packaging applications.
For instance, according to a report published by National Investment
Promotion & Facilitation Agency, the Indian pharmaceutical sector is
expected to reach $65 million by 2024 and $120-$130 million by 2030.
This is anticipated to increase the sales of hot water-soluble
films; thus, creating lucrative opportunities for the market.
By dissolution rate, the market is segregated into fast soluble
film, medium soluble film, and slow soluble film. The medium soluble
film type dominated the global market in terms of revenue in 2020,
with over 41.8% of the total share. The increasing trends for
sustainability have surged the utilization of fast soluble films in
the packaging of agrochemical products owing to their
biodegradability and high dissolution rates.
This may foster the growth of the water-soluble films market. In
addition, the emergence of edible soluble films is gaining interest
as an alternative to dissolving tablets. This may open up new
opportunities for the water-soluble films market with moderate
By end use, the market is fragmented into textile, pharmaceutical &
healthcare, agriculture, consumer goods, and others. The consumer
goods segment dominated the global market, with over 37.3% of the
total share in 2020. The increasing demand for various household and
personal care products such as detergent packets, laundry and
dishwasher packs are witnessing continuous growth. Nowadays, these
products are available in the market in packs that are encapsulated
with water soluble films. This helps reduce the task of pouring and
measuring powders or liquids.
Region-wise, the water-soluble films market is analyzed across North
America, Europe, Asia-Pacific, and LAMEA. The Asia-Pacific
water-soluble films market is projected to witness growth at the
highest CAGR during the forecast period, the increased penetration
of organized retail and rising income level have surged the growth
of the textiles sector in India where water soluble films are used
as a proximal cloth for embroidery applications in textiles. This
may propel the growth of the water-soluble films market in the
region. In addition, the rise in residential and commercial building
& construction projects in countries such as India and Australia,
where water soluble films are widely used for packaging of cement
and additives, dyes, and fibers.